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词条 VitalityLife
释义

  1. History

  2. Marketing

  3. Awards

  4. References

  5. External links

{{Infobox company
| name = Vitality Life Limited
| logo =
| type = Subsidiary
| key_people = Keith Klintworth, CEO
Neville Koopowitz, Deputy CEO
| industry = Life insurance
| products = Life Insurance
| revenue =
| operating_income =
| net_income =
| owner = Discovery Limited
| num_employees = 1,400 (across 3 sites London, Bournemouth and Stockport in the United Kingdom
|parent = Vitality Corporate Services
| subsid =
| footnotes =
| foundation = 2007 (as PruProtect)
| location = London, UK
| homepage = {{URL|https://www.vitality.co.uk/}}
}}VitalityLife, alongside sister brand VitalityHealth, provide insurance services to the UK market. VitalityLife specialises in selling life insurance directly to individuals, families and businesses; via financial advisers and insurance brokers. The company is one of two sister brands that make up Vitality Corporate Services. Vitality Corporate Services is a UK based company owned by South African insurer, Discovery Limited.[1]

The executive team for the business is headed up by Herschel Mayers, the Chief Executive Officer.[2][3]

VitalityLife falls under one of the Vitality Group International companies.[4] International partners include Generali (Europe),[5] SoftBank & Sumitomo Life (Japan),[6] Ping An Insurance (China), AIA Group (Asia and Australia), Manulife (Canada), John Hancock Financial (USA) and others.

Vitality has recently offered genetic testing to customers in South Africa and the United States and has built a business model based on psychological incentives and behavioural economics.[7]

History

VitalityLife initially started trading as PruProtect in 2007; as a joint venture between Prudential PLC and Discovery Limited.[8] Prudential PLC were a long-standing UK insurer, established in London in 1848 as an Investment and Loan Association.[9] Discovery Limited were a leading South African-based financial services group established in 1992, with aspirations to expand overseas operations and together the two launched the PruProtect brand.[10]

In 2010, Discovery Limited increased its shareholding in PruProtect to 75% and in November 2014 they became the outright owner. Following the takeover, Discovery Limtied rebranded PruProtect as VitalityLife.[11]

Marketing

VitalityLife are sponsors of community activities which focus on wellness and being healthy. They are widely known for their collaboration agreement with Barclays Premier League football clubs – Arsenal, Manchester City and Liverpool FC.[12]

In 2018, VitalityLife's Brand Ambassadors included:[13]

  • Ellie Simmonds
  • Jessica Ennis-Hill
  • Joe Root
  • Jonny Wilkinson
  • Maro Itoje
  • Lord Sebastian Coe

Awards

2018: VitalityLife wins 2018 Celent Model Insurer Award for Operational Excellence.[14][15]

References

1. ^{{cite web|title=About Vitality Health and Life Insurance - Vitality|url=https://www.vitality.co.uk/about/|website=About Vitality Health and Life Insurance - Vitality|accessdate=15 April 2017}}
2. ^{{cite web|title=Vitality Press release 28 August 2015|url=https://member.vitality.co.uk/mediaonline/PDF/Presales/About/Press%20Centre/Discovery_Change_the_World_UK.pdf|website=member.vitality.co.uk}}
3. ^{{cite web|title=Press release Wednesday 24 February 2016|url=https://www.vitality.co.uk/mediaonline/PDF/Presales/About/Press%20Centre/160224_VitalityLife%20release%20-%20Feb%20launch%202016.pdf}}
4. ^https://www.vitalitygroup.com/international/
5. ^https://www.generalivitality.com/
6. ^https://www.softbank.jp/en/corp/group/sbm/news/press/2016/20160721_03/
7. ^https://www.ft.com/content/4487feda-6077-11e5-a28b-50226830d644
8. ^{{cite web|title=Timeline - Discovery|url=https://www.discovery.co.za/portal/individual/about-us-timeline#event-discovery-limited-is-launched|website=www.discovery.co.za|accessdate=15 April 2017}}
9. ^{{cite web|title=Your plan terms and conditions for Business and Corporate Healthcare|url=https://member.vitality.co.uk/mediaonline/PDF/Presales/Advisers/member-literature%202015%20launch/PRUHB20836%20%20BHC%20MEM%20TCs%201st%20Nov13%20to%201st%20Jan15.pdf|publisher=Vitality Corporate Services|accessdate=15 April 2017}}
10. ^{{cite web|last1=Ray|first1=Devraj|title=Prudential sells 25% stake in PruProtect and PruHealth - Money Marketing|url=https://www.moneymarketing.co.uk/prudential-sells-25-stake-in-pruprotect-and-pruhealth/|website=Money Marketing|publisher=Money Marketing|accessdate=15 April 2017|date=10 November 2014}}
11. ^{{cite web|title=PruHealth and PruProtect rebranded as Discovery takes final stake - Corporate Adviser|url=https://www.corporate-adviser.com/issues/september-2014/pruhealth-and-pruprotect-rebranded-as-discovery-takes-final-stake/|website=Corporate Adviser|date=10 November 2014}}
12. ^{{cite web|title=Premier League Clubs - Discovery|url=https://www.discovery.co.za/portal/individual/sponsorships-premier-league-clubs|website=www.discovery.co.za|accessdate=15 April 2017}}
13. ^{{cite web |url=https://www.vitality.co.uk/community/ambassadors/ |title=Vitality Brand Ambassadors - Vitality|accessdate=30 April 2018}}
14. ^{{cite web |url=https://www.munichre.com/automation-solutions/press-news/news/2018/VitalityLife-Celent/index.html |title=VitalityLife wins Celent Award - Munich Re|accessdate=30 April 2018}}
15. ^{{cite web |url=https://www.celent.com/insights/721251511|title=Winners of the 2018 Model Insurer Awards - Celent|accessdate=30 April 2018}}

External links

  • {{official website|https://www.vitality.co.uk/}}
{{insurance-company-stub}}

3 : Health insurance companies|Multinational joint-venture companies|Insurance companies of the United Kingdom

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