| 词条 | Vithala R. Rao |
| 释义 |
|name = Vithala Rajeswara Rao |image = |caption = |birth_name = |birth_date = |birth_place = |death_date = |death_place = |nationality =United States |discipline =Marketing |title =Deane Malott Professor |workplaces =Cornell University |field= |education = University of Pennsylvania University of Michigan University of Bombay Andhra University |thesis_title = The Salience of Price in the Perception and Evaluation of Product Quality |thesis_year = 1970 |other_names = |known_for = |doctoral_advisor = Paul E. Green |doctoral_students = Irene Rosenfeld[1][2] |awards = |website = https://www.johnson.cornell.edu/Faculty-And-Research/Profile?id=vrr2 }}Vithala R. Rao is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods at Samuel Curtis Johnson Graduate School of Management, Cornell University. He is known for his work on marketing research, conjoint analysis and multidimensional scaling.[3] He is a Fellow of the American Marketing Association.[4][5][6] Books
Selected research publications
References1. ^{{cite web|url=http://news.cornell.edu/stories/2014/02/tips-top-alumna-ceo-irene-rosenfeld|title='Tips to the top' from alumna CEO Irene Rosenfeld - Cornell Chronicle|website=news.cornell.edu}} {{Authority control}}{{DEFAULTSORT:Rao, Vithala R.}}2. ^{{cite web|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/6744588/Irene-Rosenfeld-Kraft-Foodss-chief-executive-has-a-history-of-high-achievement.html|title=Irene Rosenfeld: Kraft Foods's chief executive has a history of high achievement|first=By James Quinn in New York and Amy Wilson in|last=London|publisher=}} 3. ^{{cite web|url=https://www.johnson.cornell.edu/Faculty-And-Research/Profile?id=vrr2|title=Johnson at Cornell > Faculty And Research > Profile|first=Johnson at|last=Cornell|website=www.johnson.cornell.edu}} 4. ^{{cite web|url=https://www.ama.org/academics/Pages/2016-AMA-Fellow-Inductees-Announced.aspx|title=2016 AMA Fellow Inductees Announced|website=www.ama.org}} 5. ^{{cite web|url=http://www.johnson.cornell.edu/About/Newsroom/Article-Detail/ArticleId/42647/Johnson-Professor-Vithala-R-Rao-Named-Fellow-of-American-Marketing-Association|title=Johnson Professor Vithala R. Rao Named Fellow of American Marketing Association|first=Johnson at|last=Cornell|website=www.johnson.cornell.edu}} 6. ^{{cite web|url=https://www.ama.org/AboutAMA/Pages/AMA-Fellows.aspx|title=AMA Fellows|website=www.ama.org}} 4 : Living people|Cornell University faculty|Fellows of the American Marketing Association|Year of birth missing (living people) |
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