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词条 Vu Televisions
释义

  1. History and products

  2. References

  3. External links

{{Use dmy dates|date=July 2017}}{{Infobox company
| name = Vu Televisions
| logo =
| logo_size =
| logo_alt = Vu TVs
| logo_caption =
| logo_padding =
| image = https://static.wixstatic.com/media/216c2b_8c887a1fcea84b3faa1746da3066c3d2~mv2.png/v1/fill/w_140,h_88,al_c/216c2b_8c887a1fcea84b3faa1746da3066c3d2~mv2.png
| image_size = 100px
| image_alt =
| image_caption =
| native_name =
| native_name_lang =
| former_name =
| type = Private limited company
| industry = Television technology
| founded = 2005
| founder = Devita Saraf
| hq_location_city = Mumbai
| hq_location_country = India
| area_served = Worldwide
| key_people = Devita Saraf (CEO and Design Head)
| num_employees = 500
| num_employees_year =
| brands = Vu
| products = {{plainlist|
  • Luxury Series
  • Premium UHD
  • Smart Series
  • Iconium Series
  • Play Series
  • Corporate TVs}}

| owner =
| website = {{URL|vutvs.com/}}
}}Vu Televisions (also Vu Technologies) is a television brand and an LED TV and display manufacturer founded in Mumbai in 2006. It is the largest-selling TV brand across e-commerce platforms in India.[1]

History and products

Vu Technologies was founded as a high-end electronics company in 2006 by Devita Saraf, who became its CEO and Design Head.[2]

With a sales turnover of ₹1 billion, the company turned profitable in 2012. It started exporting televisions to the United States.[3] Vu introduced ultra-high-definition television (4K HD) in 2014.[3] At the end of the year, the company, valued at ₹2 billion, was selling about 40,000 televisions a year.[3]

Vu had annual sales of $30 million in 2015, with 300,000 units sold.[4][5] Vu Technologies gave away a 25% stake in the company to private equity investors.[6]

In 2016, Vu introduced entertainment-focused apps on its TVs, with video on demand including Netflix as preloaded feature.[7] The company had 20 own stores in Indian cities. Already producing TVs with a range of input options, including features like MHL compatibility and built-in Miracast support, the company launched Vu SuperMac TV, India's first TV with built-in OS X Mountain Lion Operating System. It has also manufactured Windows and Android-based televisions. Its designer TV sets include one made in collaboration with designer Tarun Tahiliani, with a Swarovski crystal frame.[2][8]

Aside from India, Vu Televisions are sold in 60 countries.[2] The company sells a majority of its televisions online and has become the highest-selling TV brand across e-commerce platforms in India.[1][9] In 2016, Flipkart became its exclusive online sales partner.[10] The share of Vu grew to 40% of the total marketshare in the TV category for Flipkart.[16]

Vu Technologies imports all the components for panel manufacturing from China, Taiwan, South Korea and Japan.[11] The company had an annual turnover of Rs 5 billion for 2016–17, and Flipkart reported that Vu had grown 200% on its marketplace in that period. According to analysts, the main reason for such growth was its offer of high-quality TV sets at affordable prices. Vu is expected to generate sales of about Rs 8.5–9 billion by March 2018.[12][13][14]

References

1. ^{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/electronics/vu-launches-premium-tvs-in-india-aims-for-no-4-slot-in-high-end-segment/articleshow/54309337.cms|title=Vu launches premium TVs in India, aims for No. 4 slot in high-end segment|author=Gulveen Aulakh|date=13 September 2016|work=The Economic Times}}
2. ^{{cite web|url=http://www.financialexpress.com/industry/vu-technologies-gives-tv-sets-a-tech-makeover/445072/|title=Vu Technologies gives TV sets a tech makeover|author=Rashi Varshney|date=14 November 2016|work=Financial Express}}
3. ^{{cite web|url=http://www.businessinsider.in/Vu-Technologies-Launches-Quad-Core-50-And-55-inch-4K-TVs-InIndia/articleshow/42272480.cms|title=Vu Technologies Launches Quad-Core 50 And 55-inch 4K TVs in India|author=Sulabh Puri|date=12 September 2014|work=Business Insider India}}
4. ^{{cite web|url=https://www.forbes.com/sites/naazneenkarmali/2016/01/15/indias-devita-saraf-steps-out-to-become-a-model-ceo/#143d26381457|title=India's Devita Saraf Steps Out To Become A 'Model' CEO|author=Naazneen Karmali|date=15 January 2016|work=Forbes}}
5. ^{{cite web|url=http://www.hindustantimes.com/business/the-rise-of-indian-tv-makers-a-threat-to-samsung-lg-and-sony/story-KJw5NePEVP9byEzASjqUSK.html|title=The rise of Indian TV makers, a threat to Samsung, LG and Sony|author=Sunny Sen|date=25 May 2016|work=Hindustan Times}}
6. ^{{cite web|url=http://www.thehindubusinessline.com/companies/vu-tech-to-offload-25-stake-to-pe-funds/article6680033.ece|title=Vu Tech to offload 25% stake to PE funds|author=Purvita Chatterjee|date=10 December 2014|work=The Hindu Business Line}}
7. ^{{cite web|url=http://www.bgr.in/news/tv-ads-just-went-digital-and-this-could-have-far-reaching-impact-on-the-industry/|title=TV ads just went digital, and this could have far reaching impact on the industry|date=25 April 2017|work=BGR}}
8. ^{{cite web|url=http://gadgets.ndtv.com/tv/features/with-new-tvs-vu-hopes-mobile-video-consumption-will-move-to-the-big-screen-662703|title=With New TVs, Vu Hopes Mobile Video Consumption Will Move to the Big Screen|author=Gopal Sathe|date=20 February 2015|work=Gadgets 360}}
9. ^{{cite web|url=http://www.thehindubusinessline.com/info-tech/to-counter-leeco-videocon-drops-price-for-4k-ultra-hd-tv/article9081610.ece|title=To counter LeEco, Videocon drops price for 4K ultra HD TV|author=Purvita Chatterjee|date=7 September 2016|work=The Hindu Business Line}}
10. ^{{cite web|url=http://www.financialexpress.com/industry/after-vu-tvs-find-their-way-to-amazon-snapdeal-company-clarifies-its-exclusive-online-sales-partner-is-flipkart/481294/|title=After VU TVs find their way to Amazon, Snapdeal, company clarifies its exclusive online sales partner is Flipkart|date=21 December 2016|work=Financial Express}}
11. ^{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/durables/vu-tech-to-enter-more-cities-eyes-rs-500-crore-sales-in-fy17/articleshow/52237860.cms|title=Vu Tech to enter more cities, eyes Rs 500 crore sales in FY17|date=12 May 2016|work=The Economic Times}}
12. ^{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/electronics/vu-tv-increases-market-share-with-big-10-sale/articleshow/58722262.cms|title=Vu TV increases market share with Big 10 Sale|author=Payal Ganguly|date=17 May 2017|work=The Economic Times}}
13. ^{{cite web|url=https://blogs.wsj.com/indiarealtime/2017/01/23/trump-inauguration-why-one-of-indias-top-female-ceos-took-out-an-ad-to-congratulate-the-president/|title=Trump Inauguration: Why One of India’s Top Female CEOs Took Out an Ad to Congratulate the President|author=Eric Bellman|date=23 January 2017|work=The Wall Street Journal}}
14. ^{{cite web|url=http://www.livemint.com/Technology/FI1XblFvp4cJOpUeYjx1CP/Vu-Technologies-expects-to-nearly-double-sales-to-Rs900-cror.html|title=Vu Technologies expects to nearly double sales to Rs 900 crore by March 2018|author=Anirban Sen|date=17 May 2017|work=Live Mint}}

External links

  • {{Official website|http://www.vutvs.com/}}

5 : Electronics companies of India|Technology companies of India|Display technology companies|Consumer electronics brands|Indian companies established in 2006

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