词条 | Website audit |
释义 |
DescriptionThe website audit starts from a general analysis of a website aimed at revealing the actions needed to improve search engine optimization (SEO). Many tools offer recommendations on how to raise the website rankings in search that can include on page and off page SEO audit such as broken links, duplicate meta descriptions and titles, HTML validation, website statistics, error pages, indexed pages and site speed.{{citation needed|date=August 2017}} Site audit is applicable for all online businesses and improves different aspects of the websites. PurposeThere are many reasons to do a website audit, but in most cases SEO and content marketing are the main ones. Website audit made for SEO purposes discovers weak spots of a website’s SEO score and helps understand the state of SEO. Content audit is used to analyze the engagement and what changes have to be made to the content strategy to enhance the site’s performance. TypesThere are multiple types of site audits, but the most well-known types of SEO audits are the following:
All of these audits can form a part of the same audit. Each one is made to make sure that you have powerful and reliable system in place. It shows the unidentified dangers that can bring you down, tells what needs to change and what’s working well and what’s not good, and gives practical recommendations and insights into what need to prioritize more. All website audits start with site health audits. Website health auditSite health audit or also known as the “Where Do We Stand” audit scans the following areas for potential issues, challenges, and opportunities:
This type of site audit includes red flag warnings or other types of alerts that can violate the agreed on search engines’ terms of service. Each site audit shows technical errors hampering organic performance and prioritizes SEO efforts on improvements to drive online business results. All you need is just to get a quick pivot from a list of recommendations to make these website changes. Here are basic things that must be in each site audit report:
See also
References1. ^{{Cite web|url=https://searchenginewatch.com/2016/09/12/seo-audit-a-complete-guide-to-the-basics/|title=SEO audit: a complete guide to the basics|last=|first=|date=|website=searchenginewatch.com|publisher=|access-date=2016-09-12}} 2. ^{{Cite web|url=https://searchenginewatch.com/sew/how-to/2334400/seo-website-audits-everything-you-need-to-know|title=SEO Website Audits: Everything You Need to Know|last=|first=|date=|website=searchenginewatch.com|publisher=|access-date=2014-03-12}} 2 : Website management|Marketing software |
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