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词条 We Don't Coast
释义

  1. History

  2. Reception

  3. References

  4. External links

We Don’t Coast is a cultural movement and slogan adopted by Omaha and surrounding communities to observe unity, elevate hard work and acknowledge the region’s Midwestern, noncoastal status.[1][2][3]

“We Don’t Coast” is also the title of an annual Omaha-area print publication featuring artists, entrepreneurs, entertainers and others.[4]

Additional lifestyle slogans illustrating a geographic area include Keep Portland Weird, Keep Austin Weird, Pure Michigan and Keep Indy Indie, among others.

History

In early 2014, the Greater Omaha Chamber convened a variety of task forces that began exploring the region’s identity.[5] The task forces encompassed more than 30 communities and a coalition of grassroots volunteers. Their work resulted in the slogan, “We Don’t Coast.”[1][2][6]

The full unveiling of the campaign occurred in early August 2014.[7]

Reception

The Omaha World-Herald predicted that the punch line would turn around Omaha's image due to the nature of it.[2]

In July 2014, BH Media Group’s The Daily Nonpareil reported on expected regional impact of the slogan in both Omaha and neighboring Council Bluffs, IA.[1]

KETV Newswatch 7 interviewed some residents of Omaha and they were divided on the slogan itself.[8]

In 2015, the Association of Chamber of Commerce Executives (ACCE) recognized We Don’t Coast with its annual “Award of Excellence,” and noted that the momentum of its grass roots movement was the root of its current and future success.[9] A year later, We Don't Coast speciality license plates were released.[10][11]

In 2017, Site Selection Magazine praised the regional identity and slogan of the movement for promoting expansion of distinct digital footprints to the heartland from coastal tech cities like San Francisco and Boston.[12]

In 2018, the Columbus Telegram reported Columbus, Nebraska’s process for identifying their regional slogan, “Something Great,” was inspired by Omaha’s 2014 efforts to launch a city identity.[13]

References

1. ^{{cite web |url=https://www.nonpareilonline.com/news/local/we-don-t-coast-message-about-unity-community/article_ccba7706-6d01-5f1c-8512-4e5a80e38b61.html |title='We Don't Coast' message about unity, community |last=Scheier |first=John |date=August 7, 2014 |website=The Daily Nonpareil |access-date=October 9, 2018 }}
2. ^{{cite web |url=https://www.omaha.com/money/we-don-t-coast-creators-worried-it-might-be-too/article_5103a846-1daa-11e4-9ca8-001a4bcf6878.html |title= 'We Don't Coast' creators worried it might be too edgy, but brand is already catching on |last=Gonzalez |first=Cindy |date=August 7, 2014 |website=Omaha World-Herald |access-date=October 10, 2018 }}
3. ^{{cite web |title=#BangTheDrum with Bulu Box Founder Paul Jarrett |url=http://siliconprairienews.com/2015/02/bulu-box-founder-paul-jarrett-bangthedrum/ |website=Silicon Prairie News |publisher=Silicon Prairie News |accessdate=8 December 2018}}
4. ^{{cite web |url=https://issuu.com/omahaworldherald/docs/2014_greateromahachamberbook_2 |title=Celebrating our can-do spirit |last=Brown |first=David |last2=Seline |first2=Steve |date=October 15, 2014 |website=issuu |publisher=Greater Omaha Chamber, Omaha World-Herald |access-date=October 10, 2018 }}
5. ^{{cite web |title=Businesses need to act together to attract talent |url=https://www.bizjournals.com/bizjournals/how-to/human-resources/2018/01/businesses-need-to-act-together-to-attract-talent.html |website=The Business Journals |publisher=The Business Journals |accessdate=8 December 2018}}
6. ^{{cite web |url=https://www.nonpareilonline.com/news/local/we-don-t-coast-slogan-unveiled/article_83ac96bb-ac68-5c02-9197-5ddcb28ee625.html |title=’We don’t coast’ slogan unveiled |last=Rohwer |first=Tim |date=July 19, 2014 |website=The Daily Nonpareil |access-date=October 16, 2018 }}
7. ^{{cite web |title=We Don't Coast' slogan meets mixed opinions |url=https://www.ketv.com/article/we-don-t-coast-slogan-meets-mixed-opinions/7647416 |website=Ketv |publisher=Ketv |accessdate=8 December 2018}}
8. ^{{cite web |title=We Don't Coast' slogan meets mixed opinions |url=https://www.ketv.com/article/we-don-t-coast-slogan-meets-mixed-opinions/7647416 |website=Ketv |publisher=Ketv |accessdate=8 December 2018}}
9. ^{{cite web |url=https://secure.acce.org/samples/ace-awards/we-don-t-coast-synopsis-greater-omaha-chamber-of-commerce/ |title=We don’t coast synopsis, Greater Omaha Chamber of Commerce |last= |first= |date=August 10, 2015 |website=Association of Chamber of Commerce Executives |access-date=October 16, 2018 }}
10. ^{{cite web |title=Omaha chamber unveils 'We Don't Coast' specialty license plate |url=https://www.omaha.com/money/omaha-chamber-unveils-we-don-t-coast-specialty-license-plate/article_54dcba22-192d-11e6-99bd-8f47581eea70.html |website=Omaha World Herald |publisher=Omaha World Herald |accessdate=8 December 2018}}
11. ^{{cite web |title=Nebraskans could soon tell everyone on the road "We Don't Coast" |url=https://www.wowt.com/content/news/Nebraskans-could-soon-tell-everyone-on-the-road-We-Dont-Coast-379378681.html |website=WOTV |publisher=WOTV |accessdate=8 December 2018}}
12. ^{{cite web |url=https://siteselection.com/issues/2017/jan/creative-digital-media-flyover-states-fly-high.cfm |title=Flyover states fly high. The heartland is getting hipper. |last=Daughters |first=Gary |date=February 2017 |website=Site Selection Magazine |access-date= October 15, 2018 }}
13. ^{{cite web |url=https://columbustelegram.com/news/local/columbus-city-brand-proving-effective/article_e20d4bc6-ab4e-5576-b990-f6657df1273c.html |title= Columbus’ city brand proving effective |last=Pimper |first=Sam |date= June 23, 2018 |website=The Columbus Telegram |access-date=October 9, 2018 }}

External links

  • {{Official website|wedontcoast.com}}

2 : Culture of Omaha, Nebraska|Slogans

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