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词条 Wink Bingo
释义

  1. History

      Cancer Research UK campaign  

  2. Awards

  3. References

  4. External links

{{Infobox company
| name = Wink Bingo
| logo = Wink Bingo logo.jpg
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| type = Private
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| industry = Gambling
| genre =
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| founded = {{Start date and age|2008}}
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| hq_location =
| hq_location_city =
| hq_location_country = Gibraltar
| coordinates =
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| services = Online bingo
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| parent = 888 Holdings
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| footnotes =
| website = {{URL|https://www.winkbingo.com/|winkbingo.com}}
}}Wink Bingo is an online bingo website launched in 2008. It is part of 888 Holdings, and is based and licensed in Gibraltar.[1]

History

Wink Bingo launched in 2008 and under chief executive Eitan Boyd[2] it grew to 60,000 active players within two years. It had an estimated £1.3 million profit in the first 11 months of trading,[3] and by 2009 it had estimated annual revenue of £15 million.[4]

In 2009 Wink Bingo was purchased by 888 Holdings Plc,[5] which operates a number of entertainment brands including 888casino, 888poker and 888sport. The initial up front fee was reported in the London Evening Standard to be £11 million, rising as high as £59.7 million depending on performance-based earn out arrangements.[6] The acquisition included Daub Ltd’s other online bingo businesses Posh Bingo and Bingo Fabulous.[7] In 2011, the sellers agreed to amend the terms and accept two subsequent payments in addition to the initial cost, of £9.2 million in May and £6.1 million in August.[8]

In 2011 Wink Bingo sponsored ITV2's The Only Way Is Essex,[9] and other notable advertising campaigns have included sponsorship of Harry Hill's TV Burp.[10]

In 2014, Wink Bingo rebranded with an updated slogan 'Wink if you're in!', with an aim of creating a 'sunny, calm and inclusive' online destination,[11] and an accompanying TV commercial featuring the Ottawan song D.I.S.C.O. re-recorded as B.I.N.G.O..[12] Wink also launched a new digital magazine, 'Winkly', and 'Winkipedia, a bingo encyclopedia'.[13] Wink Bingo is available on desktop and as a mobile app.[14]

Wink launched Wink Slots in 2016 as a companion site to Wink Bingo.[15]

The Advertising Standards Authority has ruled on Wink Bingo's advertisements on a number of occasions. In August 2008, Wink ran a television ad which showed a midwife celebrating while at work at a hospital maternity unit. The ASA banned the ad, concluding that it condoned gambling in the workplace and suggested that it took priority over professional commitments.[16] In June 2013, the Gambling Reform & Society Perception Group (GRASP) challenged the use of semi-naked "athletic" men together with the claim "Go on ... you know you want to" on an outdoor ad, suggesting it linked gambling to seduction and enhanced attractiveness. The complaint was not upheld.[17]

The site underwent another rebrand and pop art inspired redesign in April 2018, taking on a new tone of voice and a new slogan, "You’ve Earned It". An online shop was added, where players can redeem reward points for free play or vouchers for online high street retailers.[18]

Cancer Research UK campaign

In 2015 Wink Bingo began an open-ended partnership with the Peter Andre Fund[19] to raise money for Cancer Research UK.[20] Wink introduced a new series of themed bingo games, donating up to 30% of revenue to the charity.[19] Peter Andre also met with players who were selected in a raffle.[21][22]

Awards

Award Year
Best Dragonfish Bingo Site, WhichBingo Awards 2018[23]
Online Bingo Operator of the Year, WhichBingo Awards 2011[24]
Players' Choice Award for Best New Entrant, Bingoport Awards 2009[25]

References

1. ^{{cite web|title=888 Holdings PLC profile|url=https://www.bloomberg.com/quote/888:LN|author=|publisher=Bloomberg Markets|accessdate=March 31, 2016}}
2. ^{{cite web|title=Tips for IPO investors|url=http://www.iii.co.uk/articles/293506/top-tips-ipo-investors|author=Andrew Hore|publisher=Interactive Investor|date=February 8, 2016|quote=Chief executive Eitan Boyd built up bingo network GlobalCom and Wink Bingo prior to their sales to 888 }}
3. ^{{cite web|url=https://www.standard.co.uk/business/888-gets-the-nod-for-online-bingo-business-wink-6747205.html|title=888 gets the nod for online bingo business Wink|date=22 December 2009|publisher=London Evening Standard}}
4. ^{{cite web|title=888.com acquires Wink Bingo|url=http://www.marketingweek.com/2009/12/23/888-com-acquires-wink-bingo/|author=|publisher=Marketing Week|date=December 23, 2009}}
5. ^{{cite web|title=888 buys Wink Bingo for up to £60 mln|url=http://uk.reuters.com/article/uk-idUKTRE5BL0XT20091222|author=Matt Scuffham|publisher=Reuters|date=December 22, 2009}}
6. ^{{cite web|title=Gigi Levy stays at 888 to avoid Wink Bingo charge|url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/8444230/Gigi-Levy-stays-at-888-to-avoid-Wink-Bingo-charge.html|author=Alistair Osborne|publisher=The Telegraph|date=April 11, 2011}}
7. ^{{cite web|title=Prospects for online bingo shorten odds of 888 success|url=http://www.thetimes.co.uk/tto/business/markets/article2138198.ece|author=Nick Hasell|publisher=The Times|date=December 23, 2009}}
8. ^{{cite web|title=888 wins price cut from mystery sellers of Wink Bingo|url=https://www.standard.co.uk/business/888-wins-price-cut-from-mystery-sellers-of-wink-bingo-6578995.html|author=|publisher=London Evening Standard|date=March 18, 2011}}
9. ^{{cite web|url=http://www.mediaweek.co.uk/article/1114016/surf-signs-towie-sponsorship-deal|title=Towie sponsorship deal|publisher=Media Week|date=January 26, 2012|author=Maisie McCabe|quote=Previous sponsors (Sony PlayStation DanceStar, lip care brand Cymex and Wink Bingo) signed up for one series each.}}
10. ^{{cite web|url=http://www.brandrepublic.com/article/979608/mars-sponsor-key-itv-family-shows|title=Mars replaces Wink Bingo as official sponsor of 'TV Burp'|publisher=Brand Republic|date=January 26, 2010|author=John Reynolds}}
11. ^{{cite web|url=http://calvinayre.com/2015/01/30/business/wink-bingo-the-art-of-rebranding/|title=Wink Bingo – The Art Of Rebranding|publisher=calvinayre.com|date=January 30, 2015|author=Eitan Gorodetsky}}
12. ^{{cite web|url=http://bingosupermarket.co.uk/bingo-news/new-advert-wink-bingo-featuring-ottawan/18430|title=New Advert From Wink Bingo Featuring Ottawan|work=Bingo Supermarket|date=10 December 2014|accessdate=28 June 2018|author=}}
13. ^{{cite web|url=http://www.sbcnews.co.uk/marketing/2015/11/30/wink-bingo-launches-digital-magazine/|title=Wink Bingo launches digital magazine|publisher=SBCNews|date=November 30, 2011|author=Ted Menmuir}}
14. ^{{cite web|url=http://www.aol.co.uk/video/wink-bingo-ipad-app-review-518067739/|title=Wink Bingo iPad App Review|work=AOL|accessdate=4 April 2016|author=}}
15. ^{{cite web|url=http://www.yogonet.com/international/2016/01/25/888-holdings-launches-wink-slots-website|title=Wink Slots launches|publisher=Yogonet|date=January 25, 2016|author=}}
16. ^{{cite web|url=https://www.theguardian.com/media/2008/aug/20/asa.advertising|title=MP outfoxed as bingo ad escapes ban|publisher=The Guardian|date=August 20, 2008|author=Mark Sweney}}
17. ^{{cite web|url=https://www.asa.org.uk/Rulings/Adjudications/2013/6/Cassava-Enterprises-Gibraltar-Ltd/SHP_ADJ_226739.aspx|title=ASA Ruling on Cassava Enterprises (Gibraltar) Ltd t/a WinkBingo.com|publisher=Advertising Standards Authority|date=June 12, 2013|author=}}
18. ^{{cite web|url=https://onlinebingo.co.uk/news/wink-bingo-relaunches-new-look-and-offer|title=Wink Bingo relaunches with new look and offer|author=Sam Coleman|work=OnlineBingo.co.uk|date=26 April 2018|accessdate=28 June 2018}}
19. ^{{cite web|url=https://www.mirror.co.uk/features/wink-bingo-peter-andre-fund-5662558|title=Wink Bingo partners with the Peter Andre Fund|work=Daily Mirror}}
20. ^{{cite web|url=http://www.dailystar.co.uk/showbiz-tv/hot-tv/466927/Peter-Andre-Strictly-Come-Dancing-spray-tan-marriage|title=Strictly Come Dancing star Peter Andre: Married life is fantastic!|publisher=Daily Star|date=September 27, 2015}}
21. ^{{cite web|url=http://www.manchesterconfidential.co.uk/entertainment-and-sport/events-and-listings/meet-peter-andre-with-wink-bingo|title=Meet Peter Andre With Wink Bingo|publisher=Manchester Confidential|date=August 27, 2015|author=}}
22. ^{{cite web|url=http://www.hellomagazine.com/celebrities/2015050725070/peter-andre-cancer-charity-campaign/|title=Peter Andre remembers late brother with new charity campaign|publisher=Hello!|date=May 7, 2015|author=}}
23. ^{{cite web|title=WhichBingo Awards 2018 Recap|url=https://calvinayre.com/2018/06/18/conference/whichbingo-awards-2018-recap-video/|author=Becky Liggero |work=calvinayre.com|date=18 June 2018|accessdate=28 June 2018}}
24. ^{{cite web|url=http://www.whichbingo.co.uk/lobby/wink-bingo-win-online-bingo-operator-of-year-award/|title=Wink Bingo wins Online Bingo Operator of the Year Award|publisher=Which Bingo|author=}}{{Dead link|date=April 2016}}
25. ^{{cite web|url=https://www.bingoport.co.uk/bingo/2009-awards|title=BingoPort.co.uk Players Choice Award|publisher=BingoPort.co.uk|accessdate=March 31, 2016|author=}}

External links

  • {{Official website|https://www.winkbingo.com/}}

3 : 888 Holdings|Bingo|Web applications

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