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词条 Yapp (mobile application)
释义

  1. History

  2. Products

     Yapp Labs 

  3. Business model

  4. References

  5. External links

{{COI|date=January 2016}}{{Infobox software
| name = Yapp
| logo = Yapp Company logo.png
| logo size = 180px
| developer = Yapp Inc
| released = November 2012
| operating system = iOS, Android[1]
| genre = application framework
| website = {{URL|https://www.yapp.us/}}
}}Yapp is a self-service online platform that allows users to create mobile event applications with no coding knowledge.[2][3] The product was launched out of beta by its founders Maria Seidman and Luke Melia in 2012.[4]

History

Yapp was founded in 2011 when co-founder Maria Seidman first attempted to look for software and tools for non-technical people to create affordable mobile apps. She realized there was not an easy way for non-technical people to create an affordable mobile app with ease.[5] Seidman was formerly the Vice President of Digital Distribution at Warner Bros.[6][7] She found partner Luke Melia through the New York CTO Club, later he wrote the first line of code for Yapp in June 2011.

In 2012, Melia and Seidman presented a working prototype of Yapp at the New York Tech Meetup.[8][9] Yapp opened in private beta in March 2012 and to the public in November 2012.[10]

The company gained early success with clients including Verizon Wireless and WorldVentures to organize training and employee events regionally for their network bootcamps and events.[11][12] Later in the year it added few more clients to including EdCamp, Duke University, BlogHer, Westfield High School, X Prize Foundation, the Innovation Partnership Program, and others.

Yapp is based in New York City and is part of the Silicon Alley tech boom.[13] The company launched with an undisclosed amount of seed funding from Kleiner Perkins, North Bridge Venture Partners, Cue Ball and other individual investors.[14]

While originally launched as a free service,[4] in November 2014, Yapp introduced paid service tiers called Yapp Plus.[15][16] In 2014, Seidman was named Entrepreneur Magazine's Emerging Entrepreneur of the Year for her work on Yapp.[17][18]

Products

Yapp has two major products Yapp Online Editor, a template-based editor on the web and Yapp app, hosted on users’ mobile devices through the mobile app Yapp.[2] When apps are published, they are attached to a link that can be used to download the app on a mobile device. The apps are not published to the iTunes or Google Play app stores directly and are downloaded using a shortlink generated from the online editor.[19] Yapp's online editor and mobile app are built using Ember.js, an open-source JavaScript application framework.

Yapp Labs

Yapp Labs is a consulting and training branch of Yapp focused in Ember.js technology.[20] The consulting arm offers training, support and development services to companies working in or looking to switch to the Ember.js framework.[21]

Business model

Yapp runs a freemium model and creates white-label products for companies and organizations based on the Yapp mobile app.[22] The apps are custom designed and maintained in the Apple and Google Play app stores by Yapp.

References

1. ^{{cite web | url=https://www.forbes.com/sites/hollieslade/2013/12/06/running-a-startup-from-home-the-good-the-bad-and-the-ugly/ | title=Running A Startup From Home: The Good, The Bad And The Ugly | publisher=Forbes | date=6 December 2013 | accessdate=23 August 2015 | author=Hollie Slade}}
2. ^{{cite web | url=http://www.businessinsider.com/what-is-yapp-2012-4?IR=T#ixzz1raTOO200 | title=Yapp Is A Dead Simple Way To Make A Mobile App Without Writing A Line Of Code | publisher=Businessinsider | date=4 April 2012 | accessdate=23 August 2015 | author=ALYSON SHONTELL}}
3. ^{{cite web | url=http://gigaom.com/2012/04/04/yapp/ | title=Yapp lets anyone create a mobile app for events | publisher=Gigaom | date=4 April 2012 | accessdate=23 August 2015 | author=Ryan Lawler}}
4. ^{{cite news | url=https://techcrunch.com/2012/11/13/let-the-app-creation-era-begin-yapp-events-app-builder-launches-out-of-beta/ | title=Let The App Creation Era Begin: Yapp Events App Builder Launches Out Of Beta | work=Techcrunch | date=13 November 2012 | accessdate=23 August 2015 | author=Jordan Crook}}
5. ^{{cite web | url=http://smallbiz.theupsstore.com/blog/small-business-blog/2015/02/10/entrepreneur-of-the-year-maria-seidman-ceo-yapp | title=Maria Seidman, CEO, Yapp | accessdate=23 August 2015}}
6. ^{{cite web | url=http://observer.com/2012/04/yapp-ceo-maria-seidman-on-raising-venture-captial-kleiner-perkins-04042012/ | title=Yapp Founder and CEO Maria Seidman On Raising a Seed Round and Launching While Pregnant | publisher=Observer.com | date=6 April 2012 | accessdate=23 August 2015 | author=Nitasha Tiku}}
7. ^{{cite web | url=https://techcrunch.com/2012/06/18/yapp-founder-maria-seidman-on-the-rise-of-app-creation-and-being-a-pregnant-founder/ | title=Yapp Founder Maria Seidman On The Rise Of App Creation And Being A Pregnant Founder | publisher=Techcrunch | date=18 June 2012 | accessdate=23 August 2015 | author=Jordan Crook}}
8. ^{{cite news | url=http://upstart.bizjournals.com/entrepreneurs/hot-shots/2012/03/20/yapp-co-founders-and-founder-dating.html | title=A Yapp Made in Heaven | work=Bizjournals | date=20 March 2012 | accessdate=23 August 2015 | author=Michael del Castillo}}
9. ^{{cite news | url=http://www.meetup.com/ny-tech/events/30576891/ | title="March" 2012 NY Tech Meetup | work=Meetup | date=28 February 2012 | accessdate=23 August 2015}}
10. ^{{cite news | url=http://mashable.com/2012/11/13/yapp-public-launch/ | title=Yapp Lets You Build Apps for Any Event | work=Mashable | date=13 November 2012 | accessdate=23 August 2015 | author=Seth Fiegerman}}
11. ^{{cite news | url=http://blog.yapp.us/tech-verizon-vehicle/ | title=What the Tech?! Verizon Vehicle | accessdate=23 August 2015}}
12. ^{{cite news | url=http://worldventures.tumblr.com/post/121911448694/dont-forget-to-download-the-yapp-app-to-get-all | title=WorldVentures | accessdate=23 August 2015}}
13. ^{{cite web | url=http://www.alleywatch.com/2013/05/made-in-ny-maria-seidman-ceo-co-founder-of-yapp/ | title=Made in NY™ – Maria Seidman, CEO & Co-Founder of Yapp | date=24 May 2013 | accessdate=23 August 2015}}
14. ^{{cite web | url=https://techcrunch.com/2012/04/04/yapp-raises-funding-from-kleiner-perkins-to-allow-anyone-to-create-sleek-mobile-apps-for-events/ | title=Yapp Raises Funding From Kleiner Perkins To Allow Anyone To Create Mobile Apps For Events | publisher=Techcrunch | date=4 April 2012 | accessdate=23 August 2015 | author=Leena Rao}}
15. ^{{cite web | url=http://blog.yapp.us/introducing-yapp-plus/ | title=Introducing Yapp Plus | accessdate=23 August 2015}}
16. ^{{cite web | url=http://www.haltonhillschamber.on.ca/try-yapp-for-event-management.html | title=Try Yapp For Event Management | accessdate=23 August 2015}}
17. ^{{cite web | url=http://www.entrepreneur.com/slideshow/240844 | title=Meet the Winners of Our Entrepreneur of 2014 Awards | publisher=Entrepreneur | date=20 January 2015 | accessdate=23 August 2015 | author=JENNA SCHNUER}}
18. ^{{cite web | url=http://www.entrepreneur.com/video/244194 | title=Emerging Entrepreneur of 2014 Winner: 'We've Had Many, Many Failures' | date=21 March 2015 | accessdate=23 August 2015 | author=Carly Okyle}}
19. ^{{cite web | url=https://www.wsj.com/articles/SB10001424127887324469304578145160952800162 | title=Using a Self-Made App for Family Ping-Pong | publisher=The Wall Street Journal | date=27 November 2012 | accessdate=23 August 2015 | author=KATHERINE BOEHRET}}
20. ^{{cite web | url=http://www.lukemelia.com/blog/archives/2013/04/14/introducing-yapp-labs/ | title=Introducing Yapp Labs | accessdate=23 August 2015}}
21. ^{{cite web | url=http://yapplabs.com/ | title=Yapplabs | accessdate=23 August 2015}}
22. ^{{cite web | url=http://www.fastcompany.com/1837072/getting-hitched-hosting-conference-diy-app-your-big-events-takes-15-minutes-make | title=GETTING HITCHED? HOSTING A CONFERENCE? THIS DIY APP FOR YOUR BIG EVENTS TAKES 15 MINUTES TO MAKE | publisher=Fastcompany.com | accessdate=23 August 2015 | author=Karen A. Frenkel}}

External links

  • Official website

3 : IOS software|Android (operating system) software|Mobile software programming tools

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