| 词条 | Yoola |
| 释义 |
| name = Yoola | logo = File:Yoola_logo_only_text.svg | industry = Entertainment | founded = {{Start date and age|2011}} | founders = Artyom (Arik) Geller, Michael Shaposhnikov, Alexander Shaposhnikov, Ilan Troyanovsky | key_people = {{plainlist|
}} | website = {{URL|yoola.com}} }}Yoola is a digital content studio, distribution network, and IP development platform. [1][2][3]. Yoola is a YouTube Multi-Channel Networks (MCN) managing more than 5,000 creators, driving over 8 billion monthly views with more than 1 billion subscribers across the network.[4] Yoola works with international creators and brands to develop, grow, manage, distribute, and commercialize new and existing products, events, content, and IP. HistoryYoola was founded in 2011 by Artyom (Arik) Geller, Michael Shaposhnikov, Alexander Shaposhnikov and Ilan Troyanovsky, originally focused on creating a single content channel focused on fashion and lifestyle. After gaining viewership, Yoola shifted to become an MCN, working with and managing various other content channels. Yoola’s CEO, Eyal Baumel,[5] was previously co-founder of Bites.tv[6], a voting-based participation platform that served more than 1 billion questions; created by Fox Sports, Miami Heat, American Music Awards, Billboard Music Awards, Linkin Park, and VegasInsider, as well as influencers such as Justin Bieber, Usher, and Ariana Grande via the Bkstg app, and international TV shows like Master Chef and Big Brother[7][8][9]. Yoola has offices in Los Angeles, Beijing, Haifa, Kiev, St. Petersburg and Moscow. DistributionYoola works with over 5,000+ content creators and rights holders to develop, manage, produce and distribute multi-channel content.[10] As a distribution platform,Yoola focuses on globalization of content by partnering with creators to penetrate emerging markets (e.g. China and Russia).[11][12][13][14][15] With teams in Moscow and Beijing and through partnerships with local platforms[16], networks, influencers and brands, Yoola localizes, manages, promotes, and monetizes content across local leading social and video networks[17][18] such as Sina Weibo, Tencent, Youku Tudou, Toutiao, Miapoi, Kuaishou, Bilibili, Meipai, Ok.ru and VK (social networking).[19][20] [21][22]References1. ^{{cite news|author=Melissa Goh|url=https://www.cnbc.com/2017/04/13/western-content-is-heading-to-chinese-social-media-feeds.html |title=Western content is heading to Chinese social media feeds| work=CNBC|date=April 13, 2017}} 2. ^{{cite news|author=Adam Rowe|url=http://tech.co/yoola-influencers-chinese-market-2017-04 |title=How Yoola Is Bringing Western Influencers to the Chinese Market| work=Tech.co|date=April 12, 2017}} 3. ^[https://socialblade.com/youtube/network/yoola Social Blade], Yoola. 4. ^[https://socialblade.com/youtube/top/networks/mostviewed Social Blade], Top 250 YouTube Networks by Most Viewed. 5. ^{{cite news|author=Christina DesMarais|url=https://www.inc.com/christina-desmarais/27-expert-tips-for-marketing-to-millennials.html |title=27 Expert Tips for Marketing to Millennials| work=Inc.|date=April 20, 2017}} 6. ^[https://www.crunchbase.com/person/eyal-baumel#/entity Crunchbase], Eyal Baumel. 7. ^{{Cite web|url=https://www.dewexpo.com/2019/speakers/eyal-baumel/|title=Eyal Baumel|date=2019-01-31|website=Digital Entertainment World|language=en-US|access-date=2019-03-21}} 8. ^{{Cite web|url=https://stopcyberbullyingday.org/supporters/premier-partners/|title=Premier Partners Archives|website=Stop Cyberbullying Day|language=en-US|access-date=2019-03-21}} 9. ^{{Cite book|url=https://books.google.com/books?id=LfrYAgAAQBAJ&pg=PT125&lpg=PT125&dq=eyal+baumel+bites.tv&source=bl&ots=cUgtCe5GWz&sig=ACfU3U0BpKKqRmCtpRUIgBwwrx4ZMoYU5Q&hl=en&sa=X&redir_esc=y#v=onepage&q=eyal%20baumel%20bites.tv&f=false|title=Designing Multi-Device Experiences: An Ecosystem Approach to User Experiences across Devices|last=Levin|first=Michal|date=2014-02-13|publisher="O'Reilly Media, Inc."|isbn=9781449340421|language=en}} 10. ^{{cite news|author=John Hall|url=https://www.inc.com/john-hall/3-companies-bringing-content-marketing-back-to-life.html?cid=sf01001&sr_share=twitter |title=3 Companies Bringing Content Marketing Back to Life| work=Inc.|date=March 26, 2017}} 11. ^{{cite news|author=Yuyu Chen|url=https://digiday.com/media/western-youtube-stars-look-crack-chinese-social-networks/ |title= Western YouTube stars look to crack the Chinese social networks| work=Digiday|date=April 14, 2017}} 12. ^{{cite news|author=China Daily|url=http://www.chinadaily.com.cn/a/201805/22/WS5b038622a3103f6866ee9d67_1.html |title=Makin’ Dough with Dough: Yoola’s popular channel So yummy launches in China| work=China Daily|date=May 22, 2018}} 13. ^{{cite news|author=Melissa Goh|url=https://www.cnbc.com/2017/04/13/western-content-is-heading-to-chinese-social-media-feeds.html |title=Western content is heading to Chinese social media feeds| work=CNBC|date=April 13, 2017}} 14. ^[https://www.emarketer.com/Article/Recommended-Reading-April-17-2017/1015674 eMarketer], Recommended Reading: April 17, 2017. 15. ^{{Cite web|url=http://xinwen.eastday.com/a/180227160412035.html|title=全球第四大MCN来到中国，“你得拥有更多创造力才能变现”_科技|website=xinwen.eastday.com|language=zh-cmn-Hans-CN|access-date=2018-05-15}} 16. ^{{cite news|author=Geoff Weiss|url=http://www.tubefilter.com/2017/07/17/most-shared-facebook-video-all-time/ |title= This Is The Most-Shared Facebook Video Of All Time| work=Tubefilter|date=July 17, 2017}} 17. ^[https://www.emarketer.com/Article/Five-Things-You-Should-Know-About-Chinas-Millennials/1015687 eMarketer], Five Things You Should Know About China's Millennials. 18. ^{{cite news|author=Sam Flemming|url= http://adage.com/article/viewpoint/state-chinese-social-media-2016/305392/ |title=The State of Chinese Social Media in 2016: What You Need to Know| work=AdAge|date=August 10, 2016}} 19. ^{{cite news|author=Melissa Goh|url=https://www.cnbc.com/2017/04/13/western-content-is-heading-to-chinese-social-media-feeds.html |title=Western content is heading to Chinese social media feeds| work=CNBC|date=April 13, 2017}} 20. ^{{cite news|author=Diogo Costa|url=http://tech.co/top-youtube-mcns-develop-new-productions-2016-10 |title=Top YouTube MCNs Yoola and UUUM Partner to Develop New Productions| work=Tech.Co|date=October 25, 2016}} 21. ^{{cite news|author=China.com|url=https://finance.china.com/hyzx/20000618/20180411/25192407.html |title=顶尖MCN Yoola：搭建中西方KOL和品牌间的传播桥梁| work=China.com|date=April 11, 2018}} 22. ^{{cite news|author=Zhang Xingjian|url=http://europe.chinadaily.com.cn/a/201808/10/WS5b6cd11ba310add14f384f9a.html |title=Top media company Yoola connects China and the West| work=China Daily|date=August 10, 2018}} See also
External links
1 : Digital media organizations |
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