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词条 Archer (typeface)
释义

  1. Structure

  2. Uses

  3. References

  4. External links

{{Multiple issues|{{original research|date=June 2010}}{{notability|date=June 2010}}
}}{{Infobox typeface
| name = Archer
| image = ArcherSpec.svg
| style = Serif
| classifications = Humanist slab serif
| date = 2001
| creator = Tobias Frere-Jones
Jonathan Hoefler
| foundry = Hoefler & Frere-Jones
}}

Archer is a slab serif typeface designed in 2001 by Tobias Frere-Jones and Jonathan Hoefler for use in Martha Stewart Living magazine. It was later released by Hoefler & Frere-Jones for commercial licensing.

Structure

The typeface is a geometric slab serif, one with a geometric design similar to sans-serif fonts. It takes inspiration from mid-twentieth century designs such as Rockwell.

The face is unique for combining the geometric structure of twentieth-century European slab-serifs but imbuing the face with a domestic, less strident tone of voice. Balls were added to the upper terminals on letters such as C and G to increase its charm.[1] Italics are true italic designs, with flourishes influenced by calligraphy, an unusual feature for geometric slab serif designs. As with many Hoefler & Frere-Jones designs, it was released in a wide range of weights from hairline to bold, reflecting its design goal as a typeface for complex magazines.[2]

Uses

The typeface has been used for, among other things, branding for Wells Fargo and is a main font for the San Francisco Chronicle and Wes Anderson's film The Grand Budapest Hotel.[3] It is also the current font used for titles and body text by the Design Observer website.

References

1. ^{{cite web|last1=Devroye|first1=Luc|title=Jonathan Hoefler|url=http://luc.devroye.org/fonts-27370.html|publisher=McGill University|accessdate=29 September 2014}}
2. ^{{cite web|last1=Earls|first1=David John|title=Archer|url=http://typographica.org/typeface-reviews/archer/|website=Typographica|accessdate=11 July 2015}}
3. ^{{cite web|last1=Adams|first1=Lauren|title=Is Archer's Use on Target?|url=http://www.aiga.org/is-archers-use-on-target/|publisher=AIGI}}

External links

  • Archer (H&FJ website)
{{typography-stub}}

7 : Hoefler & Frere-Jones typefaces|Typefaces designed by Tobias Frere-Jones|Typefaces designed by Jonathan Hoefler|Typefaces and fonts introduced in 2001|Digital typefaces|Typefaces with text figures|Geometric slab-serif typefaces

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