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词条 Barista (company)
释义

  1. History

  2. Competitors

  3. Associations

  4. Bean-o-holic

  5. See also

  6. References

{{EngvarB|date=May 2014}}{{Use dmy dates|date=May 2014}}{{Infobox company
| name = Barista espresso bar
| logo =
| logo_size =
| logo_alt =
| logo_caption =
| image =
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| type = Public
| traded_as =
| foundation = 2000
| founders = Pratha Duttagupta
(CEO)
Ravi Deol
(Managing Director)
Brotin Banerjee
(COO)
| hq_location = 83A, Central Avenue, Sainik Farm
| hq_location_city = New Delhi
| hq_location_country = India
| num_locations =
| num_locations_year =
| area_served = India, Nepal, Sri Lanka and Maldives[1]
| industry = Espresso bars
| products = {{flatlist|Coffee{{•}}Tea{{•}}Desserts{{•}}Frappuccino beverages{{•}}Smoothies}}
| revenue =
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| assets = {{increase}} US$ 1 billion
| assets_year =
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| num_employees =
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| subsid =
| homepage = {{URL|barista.co.in}}
}}Barista is an Indian chain of espresso bars that operates in South Asia. Established in February 2000[2] under the name Barista, it was taken over by Lavazza in 2007[3] and sold to Carnation Hospitality Pvt. Ltd. (a subsidiary of Rollatainers, part of the Amtek Group) in 2014.[4]

History

{{Update|section|date=June 2018}}

Headquartered in New Delhi,[5] Barista currently has espresso bars across India,[1] Sri Lanka,[1] Nepal[6] and Maldives[1]

It was established in February 2000 by the Barista Coffee Company Limited.

A 34.3% equity stake was sold to Tata Coffee in 2001[7] and C Sivasankaran bought the remaining 65 per cent in Barista from the Amit Judge-controlled Turner Morrison in 2004, and his Sterling Group also bought out Tata Coffee's stake later.

In 2007, the Sterling Group sold Barista to Lavazza.[8][9]

The coffee is supplied by the Indian roaster Fresh and Honest, headquartered in Chennai, which is also owned by Lavazza.{{citation needed|date=April 2012}}{{when|date=June 2018}}

{{As of|2009}}, the chain has 200 stores in India, with an estimated annual revenue of {{INR}}2 billion.[10]

In 2014, Lavazza sold the coffee shop chain to Carnation Hospitality Pvt. Ltd. for an undisclosed sum.[11]

Competitors

  • Cafe Coffee Day – {{As of|2011}}, out of 1400 coffee shop retail outlets registered in India, 1016[12] belong to Cafe Coffee Day (CCD). To increase CCD's market presence in India and abroad, Coffee Day Holdings, the parent company of CCD, has secured investments totalling million[12] from UK based firm Standard Chartered Private Equity Limited and US based private equity and venture capital firm New Silk Route Partners. CCD is expanding their market reach through brand extension[9] by launching mineral water, cookies, and chips under their brand name. Barista has added a variety of cookies, chocolates and ice creams to their offerings under the same principle. While CCD's competitors like Barista Lavazza and Costa Coffee focus on the top 20 percent of the Indian consumers, who are able to afford over per espresso drink, CCD caters to all except the lowest 25 percent.
  • Costa Coffee – Despite Costa Coffee having only 40 outlets[13] operational across the country as of 2010, Barista Lavazza is facing stiff competition from Costa Coffee. Costa Coffee is an urban chain and location plays a crucial role in its business plan. Although it made a few mistakes such as replicating the UK model in India and opening stores at expensive locations when it came to India in 2005, it has managed to bounce back. Their most profitable venture is from off premises business wherein they set up kiosks at marriages, seminars, and meetings. In the last quarter of 2009, Costa saw a profitable 24 percent growth.[13]

Associations

  • LiveMedia and Barista Coffee Company have a strategic alliance, where 200 Barista Lavazza outlets across the country will have LiveMedia screens on their premises.[14]
  • Barista Lavazza has a tie-up with Visa to allow withdrawal of cash up to {{INR}}1000 daily in all its outlets without any charges levied on the cardholders or any obligation to purchase. As part of this association, Barista Lavazza also offers 30% discounts on customised meal deals on all Visa debit card transactions.[15]
  • ABN AMRO and Barista Coffee Company have jointly launched a credit card, "ABN AMRO Barista Credit Card", by which customers can avail discounts at its outlets.[16]
  • Barista Lavazza has formed an association with Mattel Toys (India) Private Limited for the launch of the first edition of Barista Lavazza Cafe Scrabble 2010.{{citation needed|date = April 2012}}

Bean-o-holic

Barista is the first coffee retailer in India to start a loyalty programme, Bean-o-holic,[17] to attract and retain customers.

See also

{{portal|Coffee}}
  • List of coffeehouse chains

References

1. ^1 2 3 "About Us" at the Barista official website. Retrieved 20 June 2018.
2. ^{{cite news|url=http://www.business-standard.com/india/news/barista-completes-brand-integrationlavazza/64307/on | title = Barista completes brand integration with Lavazza | date = 10 June 2009 | accessdate = 17 April 2012 | publisher = Business Standard}}
3. ^{{cite web|title=Coffee Buffs From Amazon to Rio Poise Brazil to Top U.S. |url=http://www.businessweek.com/news/2012-03-13/coffee-buffs-from-amazon-to-rio-poise-brazil-to-top-u-dot-s-dot |work=Bloomberg Businessweek |publisher=BLOOMBERG L.P. |accessdate=19 March 2012 |first=Lucia |last=Kassai |format=Web page |date=13 March 2012 |deadurl=yes |archiveurl=https://web.archive.org/web/20121231010410/http://www.businessweek.com/news/2012-03-13/coffee-buffs-from-amazon-to-rio-poise-brazil-to-top-u-dot-s-dot |archivedate=31 December 2012 |df=dmy }}
4. ^[https://www.thehindubusinessline.com/markets/lavazza-sells-barista-exits-coffee-shop-business-in-india/article20841331.ece1 "Lavazza sells Barista, exits coffee-shop business in India."] The Hindu Business Line. 12 August 2014. Retrieved 20 June 2018.
5. ^{{cite web|url=http://feedback.lavazza.co.in/index.php |title=Contact Us |publisher=Barista |accessdate=17 April 2012 |deadurl=yes |archiveurl=https://web.archive.org/web/20120427162816/http://feedback.lavazza.co.in/index.php |archivedate=27 April 2012 |df=dmy }}
6. ^{{cite news|title=Barista Lavazza coffee comes to Nepal |url=http://www.thehimalayantimes.com/fullTodays.php?headline=Barista+Lavazza+coffee+comes+to+Nepal&NewsID=346926 |deadurl=yes |archiveurl=https://web.archive.org/web/20140426234635/http://www.thehimalayantimes.com/fullTodays.php?headline=Barista+Lavazza+coffee+comes+to+Nepal&NewsID=346926 |archivedate=26 April 2014 |df=dmy }}
7. ^{{cite news |title=Tata Coffee joins hands with Barista |url=http://www.hindu.com/thehindu/2001/07/26/stories/06260007.htm |work=The Hindu |date=9 February 2011 |accessdate=1 September 2008 |location=Chennai, India}}
8. ^{{cite web | url = http://www.rediff.com/money/2007/mar/09barista.htm | title = Italy's Lavazza to buy Barista | publisher = Rediff India Abroad |date = 9 March 2007 | accessdate = 17 April 2012 | last = Datta | first = Kausik }}
9. ^1 {{cite news |title=Coffee majors adopt brand extension |url=http://economictimes.indiatimes.com/Companies/Coffee_majors_adopt_brand_extension/articleshow/2435874.cms | last = Dhall | first = Aman |work=The Economic Times |date=7 October 2007 |accessdate=1 September 2008 }}
10. ^{{cite news|url=http://www.financialexpress.com/news/Barista-to-expand-with-25-more-outlets/537804/| last = Chatterjee | first = Kakoly |title=Barista to expand with 25 more outlets|date=6 November 2009 |publisher=Financial Express|accessdate=8 November 2009}}
11. ^{{cite news|url=http://www.ndtv.com/article/india/lavazza-to-exit-coffee-shop-business-in-india-with-barista-sale-574921|title=Lavazza to Exit Coffee Shop Business in India with Barista Sale|date=12 August 2014 |publisher=NDTV|accessdate=12 August 2014}}
12. ^1 {{cite web|url=http://www.2point6billion.com/news/2011/04/06/starbucks-cafe-coffee-day-favorites-to-conquer-indias-emerging-coffee-market-9002.html|title = Starbucks, Café Coffee Day Favorites to Conquer India's Emerging Coffee Market | publisher = 2point6billion.com |last = Shi | first = Jane | date = 6 April 2011 |accessdate=6 April 2011}}
13. ^1 {{cite news|url=http://www.mydigitalfc.com/news/costa-coffee-rejigs-india-strategy-659 |title=Costa Coffee rejigs India strategy |publisher=Financial Chronicle |date=10 January 2010 |author=Priyanka Dasgupta Brahma |accessdate=10 August 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20110916191909/http://www.mydigitalfc.com/news/costa-coffee-rejigs-india-strategy-659 |archivedate=16 September 2011 |df=dmy }}
14. ^{{cite web|url=http://www.indiantelevision.com/headlines/y2k10/july/july226.php| title = LiveMedia ties up with Barista Lavazza for branded digital content display | publisher = Indiantelevision.com |date=27 July 2010 | accessdate = 17 April 2012}}
15. ^{{cite news|url=http://www.expressindia.com/latest-news/Now--withdraw-cash-at-Barista-Lavazza/801432/ |title=Now, withdraw cash at Barista Lavazza |date=9 June 2011 |publisher=Express India |accessdate=9 August 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20121014185510/http://www.expressindia.com/latest-news/Now--withdraw-cash-at-Barista-Lavazza/801432/ |archivedate=14 October 2012 |df=dmy }}
16. ^{{cite news|url=http://articles.economictimes.indiatimes.com/2006-03-11/news/27440942_1_credit-card-outlets-barista-ceo-partha-dattagupta|accessdate=11 March 2006 | work=The Economic Times | title=ABN AMRO-Barista Coffee launch credit card|date=11 March 2006}}
17. ^{{cite news|url=http://articles.economictimes.indiatimes.com/2011-02-13/news/28540050_1_loyalty-programme-new-outlets-cafe-coffee-day|accessdate=13 February 2011 | work=The Economic Times | title=Barista to focus on customer acquisition with 'Bean-o-holic'|date=13 February 2011}}

4 : Coffee houses of India|Companies based in New Delhi|Drink companies of India|Indian companies established in 2000
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