| 词条 | Believe (fragrance) |
| 释义 |
|Name = Believe |Image = |Image size = |Caption = |Endorsed by = Britney Spears |Type = Unisex fragrance |Released = September 24, 2007 |Label = Elizabeth Arden |Tagline = The greatest freedom is to believe in yourself |Predecessor = Midnight Fantasy |Successor = Curious Heart |URL = Believe Britney Spears }}Believe is a unisex fragrance by Britney Spears for Elizabeth Arden. This is the fifth fragrance from Britney, and hit the stores on September 24, 2007. The fragrance is said to be sensual and warm. Delicate and feminine. A sparkling blend of exotic fruits guava and golden tangerine, soft florals honeysuckle and hints of linden blossom, and seductive amber, patchouli, and pink pralines. A gift set includes:[1]
Brand ControversyThe perfume's brand created controversy in August 2007 when it was revealed to be a near-copy of the logo of a t-shirt campaign organized by the Vancouver-based for-profit/charity hybrid Mondonation.[2] The ad firm hired by Elizabeth Arden to create the perfume brand copied several features of original Mondonation mark, in use since 2005, including the unique color scheme and several typographic features. A letter-writing campaign to the fragrance company drew widespread attention to the 'design plagiarism' of the Britney brand. In an article by Fiona Anderson published in the Vancouver Sun, it was revealed that the vice-president of Elizabeth Arden had contacted Mondonation as a result of the letter-writing campaign and indicated there would be negotiations to resolve the issue. After the release fans claimed it didn’t smell very feminine and it leads more towards the unisex side. Since then it has been rebranded as unisex. External links
References1. ^{{cite web|url=http://shop.elizabetharden.com/product/index.jsp?productId%3D3057157%26cp%3D2838387.2838420 |title=Archived copy |accessdate=2010-12-09 |deadurl=yes |archiveurl=https://web.archive.org/web/20110710182501/http://shop.elizabetharden.com/product/index.jsp?productId=3057157&cp=2838387.2838420 |archivedate=2011-07-10 |df= }} {{Britney Spears}}2. ^{{cite web|url=http://www.mondonation.com/?a=news&nid=32|title=-|publisher=|accessdate=15 August 2016|deadurl=yes|archiveurl=https://web.archive.org/web/20130522071427/http://www.mondonation.com/?a=news&nid=32|archivedate=22 May 2013|df=}} 2 : Britney Spears perfumes|Products introduced in 2007 |
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