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词条 Bill & Ted's Excellent Cereal
释义

  1. References

  2. External links

Bill & Ted's Excellent Cereal was a cereal based on the Bill & Ted movies and cartoon of the late 1980s and early 1990s.[1][2] It was promoted with the branding slogan "A Most Awesome Breakfast Adventure".[3] The magazine Mental Floss ranked it first in their list of the 10 best marketing-inspired breakfast cereals.[4]

The cereal was made by Ralston Purina, which at the time sold food products for both humans and animals. The cereal was cinnamon-flavored and had mini music-themed marshmallows, although they resembled pieces of Kibbles 'n Bits.

While the cereal was sold, which was for only a short period, it offered many giveaways and promotions. One of the more prominent ones was "Hysterical Postcards," which were mini-postcards involving Bill & Ted and their trips through time.[5] Another notable promotion was a free audio-cassette holder, shaped in the image of the Phone Booth, and with a sticker depicting the cartoon versions of Bill and Ted on the front.[5]

The cereal was featured in a comedy bit on The Arsenio Hall Show.[4] When Alex Winter appeared on the show, Arsenio Hall asked Winter about the cereal. Hall then presented Winter with a box of the cereal, and challenged an audience member to eat a bowl, which he did.[6]

References

1. ^Adweek: Western advertising news, Volume 41, Issues 14-26, p26
2. ^{{cite news|title=Juice labels may change|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=AT&p_theme=at&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB7D0CD9DD36C2F&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM|accessdate=24 October 2012|newspaper=The Atlanta Journal and The Atlanta Constitution|date=July 2, 1991}} {{closed access}}
3. ^{{cite news|title=Bill & Ted's most excellent sequel|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=ST&s_site=dfw&p_multi=ST&p_theme=realcities&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EAF8E216AEBB18C&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM|accessdate=24 October 2012|newspaper=Fort Worth Star-Telegram|date=July 19, 1991}}
4. ^{{cite news|last=Stacy Conradt|title=The Quick 10: 10 Marketing-Inspired Breakfast Cereals|url=http://www.mentalfloss.com/blogs/archives/57041|accessdate=24 October 2012|newspaper=Mental floss|date=28 May 2010}}
5. ^{{cite web|title=Bill & Ted's Excellent Cereal, Reviewed|url=http://www.x-entertainment.com/articles/0794/|publisher=X-Entertainment|accessdate=24 October 2012|date=3 June 2003}}
6. ^https://www.youtube.com/watch?v=4IT4I-4xldY
{{Portal|1980s|1990s}}

External links

  • Image of cereal box
  • Bill and Ted's Excellent Online Adventure, with information on the cereal
{{Bill and Ted}}{{DEFAULTSORT:Bill and Ted's Excellent Cereal}}

2 : Ralston cereals|Bill & Ted

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