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词条 BlueLithium
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  1. References

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{{Infobox company
| name = BlueLithium
| logo =
| type = Privately held company
| foundation = {{start date and age|2004|1|7}}[1]
| location = San Jose, California, U.S.
| industry = Marketing
| key_people = Gurbaksh Chahal (Co-Founder and CEO)
Krishna Subramanian (Co-Founder, Director of Marketing/PM and GM of New Business)[2]
| services = User targeted online advertising
| num_employees = 150+
| parent = Yahoo!
| homepage = {{URL|http://www.bluelithium.com}}
| defunct = {{End date|2007}}[3]
| fate = Acuired by Yahoo![3]
}}

BlueLithium is an online advertising network,[3] founded by Gurbaksh Chahal and Krishna Subramanian[4] in January 2004. Its service is intended to join behavioral targeting with advanced data analytics to improve campaign optimization over a global advertising network.

BlueLithium is headquartered in San Jose, California with offices in London, Paris, Minsk and across the United States. In 2006, BlueLithium was named Top Innovator of the Year by venture organization AlwaysOn.[5]

On September 4, 2007, Yahoo! announced the acquisition of BlueLithium for $300 million.[6][7]

BlueLithium is now known as Yahoo! Advertising.

References

1. ^{{cite web|url=http://whois.domaintools.com/bluelithium.com|title=BlueLithium.com WHOIS, DNS, & Domain Info - DomainTools|work=WHOIS|date= |accessdate=2016-07-19}}
2. ^[https://www.linkedin.com/in/ksub15 Krishna Subramanian | Linkedin]
3. ^For immediate release {{webarchive |url=https://web.archive.org/web/20080110122032/http://www.bluelithium.com/press/poised.html |date=January 10, 2008 }}
4. ^{{cite book|url=https://books.google.com/books?id=j2EMaVV1pE8C&pg=PA42&lpg=PA42&dq=%22krishna+subramanian%22+AND+%22bluelithium%22&source=bl&ots=bnV7nB05uS&sig=OcH7ToaJHjt7WkBg6xdqJ2LERNc&hl=en&sa=X&ei=twOVUrbdBIqF2gXgl4GQAQ&ved=0CEIQ6AEwBA#v=onepage&q=%22krishna%20subramanian%22%20AND%20%22bluelithium%22&f=false|title=Pioneers of Digital}}
5. ^The 2006 AO 100, AlwaysOn website. Retrieved September 28, 2007.
6. ^{{cite web|url=http://yhoo.client.shareholder.com/press/timeline.cfm |title=Yahoo! Inc. - Company Timeline |work=Wayback Machine |date=2008-07-13 |accessdate=2016-07-19 |deadurl=bot: unknown |archiveurl=https://web.archive.org/web/20080713214826/http://yhoo.client.shareholder.com/press/timeline.cfm |archivedate=2008-07-13 |df= }}
7. ^{{Cite news|url=https://www.clickz.com/yahoo-buys-bluelithium-dreaming-of-network-dominance/72099/|title=Yahoo Buys BlueLithium, Dreaming of Network Dominance - ClickZ|date=2007-09-05|work=ClickZ|access-date=2018-06-13|language=en-US}}

External links

  • {{official website}}

7 : Companies based in San Jose, California|Internet advertising services and affiliate networks|Internet companies of the United States|American companies established in 2004|Yahoo! Advertising|Yahoo! acquisitions|Media companies established in 2004

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