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词条 Cars.com
释义

  1. History

  2. Marketing

  3. Television

  4. References

{{Infobox website
| name = Cars.com
| logo =
| url = www.cars.com
| alexa = {{Decrease}} 2,381 ({{as of|2019|1|27}})[1]
| commercial = Yes
| type = online motoring
| language = English
| registration =
| owner = Cars.com Inc.
| author =
| launch date = {{start date and age|1998|6}}
| current status = Active
| revenue =
| caption = "For Every Turn"
| content license = yes
}}{{Infobox company
| name = Cars.com Inc.
| logo =
| type = Public
| traded_as = {{NYSE|CARS}}
S&P 400 component
| founder = Mitch Golub, William Swislow, Alex Vetter[2]
| area_served = U.S.
| key_people = Alex Vetter, CEO and President[3]
| industry = Automotive marketing services
| genre =
| products = {{flat list|
  • Cars.com
  • Auto.com
  • PickupTrucks.com
  • NewCars.com

}}
| services = Automotive classifieds
| revenue =
| operating_income =
| net_income =
| assets =
| equity =
| owner = Public limited Company
| num_employees =
| parent =
| divisions = {{flat list|
  • Auto.com
  • PickupTrucks.com
  • NewCars.com

}}
| subsid = DR Media Holdings, LLC
| footnotes =
| intl =
| foundation = {{start date and age|May 2017}}
| location_city = Chicago, Illinois
| location_country = U.S.
| location =
| locations =
| homepage = {{URL|http://www.cars.com|Cars.com}}
}}Cars.com is an automotive classified website focused on the United States that launched in June 1998 and now is the second largest automotive classified site.[4] Its headquarters are located in Chicago, Illinois.[5]

History

A 2003 Library Journal survey of automobile-related websites described cars.com as ranked the site positively, noting staff-written reviews that are signed, dated, detailed, and illustrated.[6] In 2004 the website announced a partnership with Kelley Blue Book and commenced national advertising.[7][8] In October 2007, it announced plans for its largest marketing campaign ever in early 2008.[9] In the same month, Yahoo! announced plans to receive listings from Cars.com for their Yahoo! Autos service.[10]

Cars.com was previously owned by Classified Ventures, LLC, a joint venture between Gannett, The McClatchy Company, Tribune, Graham Holdings, and A.H. Belo. On August 5, 2014, Gannett announced that it would buy out the remaining stakes in Classified Ventures it did not already own, for $2.5 billion.[11][12][13][14][15]

Cars.com was included in the spin-off of Gannett's broadcasting properties as Tegna, Inc. On May 4, 2017, Tegna shareholders approved a plan to spin off Cars.com as a new, publicly-traded company; they received a share of the new company, which began trading on the NYSE beginning June 1, 2017, for every 3 Tegna shares they owned.[16][17]

Marketing

Cars.com has regularly advertised during the Super Bowl, screening adverts in consecutive years.[18][19][20][21]

Television

Since July 1998, Cars.com has been in partnership with the Magliozzi's of Car Talk[22] and the website includes a Cartalk advice section.[6]

Cars.com also partners with MotorWeek on PBS to provide online access to MotorWeek reviews.[23]

References

1. ^{{cite web|url= http://www.alexa.com/siteinfo/cars.com | publisher= Alexa Internet |title=Cars.com Traffic, Demographics and Competitors - Alexa |accessdate= 2019-01-27 }}
2. ^{{cite web |url=https://www.cars.com/about/ |title=About Cars.com |accessdate=2017-11-06}}
3. ^{{cite web |url=https://www.cars.com/about/ |title=About Cars.com |accessdate=2017-11-06}}
4. ^{{cite news |url=http://www.businessweek.com/ap/2014-10-01/gannett-buys-the-rest-of-cars-dot-com-for-1-dot-8-billion |publisher=Bloomberg Businessweek |title=Gannett buys the rest of Cars.com for $1.8 billion |date=October 1, 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20141004083046/http://www.businessweek.com/ap/2014-10-01/gannett-buys-the-rest-of-cars-dot-com-for-1-dot-8-billion |archivedate=2014-10-04 |df= }}
5. ^{{cite web|title=Company Facts |url=https://www.cars.com/about/}}
6. ^Caroline Gilman, "Web Watch: Cars", Library Journal, January 15, 2003.
7. ^{{cite book|title=The Third Screen: Marketing to Your Customers in a World Gone Mobile|publisher=Nicholas Brealey Publishing|year=2011|isbn=9781857885644|pages=8–13|last1=Martin|first1=Chuck}} [https://books.google.com/books?id=GxE10uOTMbAC&lpg=PA9&dq=%22cars.com%22&pg=PA13#v=onepage&q=%22cars.com%22&f=false Excerpts available] at Google Books.
8. ^{{cite news | title = McClatchy-backed car venture launches national TV campaign | date = May 3, 2004 | url = http://www.bizjournals.com/sacramento/stories/2004/05/03/daily6.html?jst=b_ln_hl | work = Sacramento Business Journal | accessdate = 2013-07-24}}
9. ^{{cite news|url=http://tvdecoder.blogs.nytimes.com/2007/10/08/super-bowl-xlii-is-more-than-cx-days-away-but/|publisher=New York Times|date=18 October 2007|title=Super Bowl XLII Is More Than CX Days Away, But... | first=Stuart | last=Elliott | accessdate=28 April 2010}}
10. ^{{cite news|url=http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003659033|title=Yahoo! Bets on Open-Network Approach|date=16 October 2007|publisher=Adweek|author=Morrissey, Brian}}
11. ^{{cite web|last1=Hall|first1=Kevin|title=McClatchy, media partners confirm deal to sell Cars.com|url=http://www.myrtlebeachonline.com/2014/08/05/4394086/mcclatchy-media-partners-confirm.html?sp=/99/209/&ihp=1|publisher=The Sun News|accessdate=5 August 2014}}
12. ^{{cite web|last1=Yu|first1=Roger|title=Gannett buying rest of Cars.com for $1.8B|url=https://www.usatoday.com/story/money/business/2014/08/04/gannett-cars-dot-com/13596429/|publisher=USA Today|accessdate=5 August 2014}}
13. ^{{cite web|last1=Sherman|first1=Alex|title=Gannett Agrees to $1.8 Billion Buyout of Cars.com Site|url=https://www.bloomberg.com/news/2014-08-04/gannett-said-to-agree-to-buy-rest-of-cars-com-for-1-8-billion.html|publisher=USA Today|accessdate=5 August 2014}}
14. ^{{cite web|last1=Hill|first1=Kevin|title=McClatchy, media partners confirm deal to sell Cars.com|url=http://www.myrtlebeachonline.com/2014/08/05/4394086/mcclatchy-media-partners-confirm.html?sp=/99/101/|publisher=The Sun News|accessdate=6 August 2014}}
15. ^{{cite web|title=McClatchy Announces Agreement to Sell Its 25.6% Stake in Cars.com to Gannett|url=http://www.mcclatchy.com/2014/08/05/3536/mcclatchy-announces-agreement.html|publisher=The McClatchy Company|accessdate=6 August 2014|deadurl=yes|archiveurl=https://web.archive.org/web/20140808043957/http://www.mcclatchy.com/2014/08/05/3536/mcclatchy-announces-agreement.html|archivedate=8 August 2014|df=}}
16. ^{{cite web|title=Cars.com Spins Off From Parent TEGNA, Goes Through IPO|url=https://www.mediapost.com/publications/article/300485/carscom-spins-off-from-parent-tegna-goes-through.html|website=Search Marketing Daily|publisher=MediaPost Publications|accessdate=5 May 2017}}
17. ^{{cite web|title=McLean-based Tegna spins off Cars.com|url=http://wtop.com/business-finance/2017/05/mclean-based-tegna-spins-off-cars-com/|publisher=WTOP|accessdate=5 May 2017}}
18. ^Tim Nudd, "Cars.com to Get Overly Dramatic in Super Bowl Ad From Mcgarrybowen", Adweek, January 22, 2013.
19. ^Cars.com Super Bowl Commercial, "Bring OUt Your Confident You" {{webarchive|url=https://web.archive.org/web/20100211173230/http://www.cars.com/superbowl/ |date=2010-02-11 }}
20. ^Cars.com Cares
21. ^Tim Nudd, "Cars.com's Super Bowl Ad Stars a Man and His Excitable Appendage", Adweek, January 26, 2012.
22. ^{{cite web |title=Company History |url=http://www.cars.com/go/about/us.jsp?section=C&content=hist&aff=national |accessdate=20 April 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20110419213553/http://www.cars.com/go/about/us.jsp?section=C&content=hist&aff=national |archivedate=19 April 2011 |df= }}
23. ^{{cite web |title=Business Partners |url=http://www.cars.com/go/about/us.jsp?section=C&content=part&aff=national |accessdate=20 April 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20110419214024/http://www.cars.com/go/about/us.jsp?section=C&content=part&aff=national |archivedate=19 April 2011 |df= }}
{{Tegna}}

6 : American websites|Internet properties established in 1998|Automotive websites|Gannett (company)|2014 mergers and acquisitions|Corporate spin-offs

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