| 词条 | Cashcade |
| 释义 |
| name = Cashcade Ltd. | logo = | type = Public | industry = Online gaming / Online Bingo | founded = 2001 in London, UK | founder = Simon Collins Patrick Southon | defunct = | hq_location_city = Douglas | hq_location_country = Isle of Man | area_served = | key_people = Adele Lawton, Group Head of Bingo Brands[1] | products = Foxy Bingo, Foxy Casino, Cheeky Casino. | owner = | num_employees = | num_employees_year = | parent = GVC Holdings | website = }}Cashcade Ltd is a UK-based online gambling marketing company that was a pioneer in the introduction of the concept of ‘free bingo’, as well as the delivery of online bingo to the mass market.[2] It was founded in 2001 by Simon Collins and Patrick Southon and was acquired by PartyGaming Plc in July 2009.[3][4] The company subsequently became part of bwin.party digital entertainment plc in March 2011, following the merger of PartyGaming with bwin Interactive Entertainment AG[5] Cashcade’s current parent company is now owned by the multinational online gaming operator, GVC Holdings , who took control of the business as part of its acquisition of Bwin.party and subsequently Cashcade in February 2016 following a competitive bidding process with 888 Holdings.[6][7] Brand HistoryCashcade owns a portfolio of online bingo and casino brands, including Foxy Bingo, Foxy Casino, Cheeky Bingo and Think Bingo.[8] It also has some sister sites such as ITV Bingo and Bingo Scotland. Foxy BingoFoxy Bingo is an online bingo site that features a human-sized fox mascot called ‘Foxy’ whose identity remained anonymous until March 2017 when Heather Graham was revealed as the new face of the brand.[https://www.mirror.co.uk/tv/tv-news/im-just-having-wazz-heather-9997343] The Mirror as the new face of a £10 million Marketing Campaign.[9][10][11]Foxy Bingo is Cashcade’s flagship brand and was acquired by PartyGaming in 2009.[12][13] Foxy CasinoFoxy Casino was founded launched in April 2015, and is the slots and live game room derivative of Foxy Bingo. The games hosted on the website are operated by Dragonfish (a part of 888 Holdings), and aim to prioritise mobile use.[14]Cheeky BingoCheeky Bingo was first established in 2009, where it won an awards for the ‘Best Newcomer’ and ‘Best Innovation’ at the 4th Annual Online Bingo Summit.[15] Cashcade Charity WorkCashcade has sponsored several charities including in 2009 being a lead partner for Red Nose Day other work includes Motor Neurone Disease Association, The Vision Charity and The Disability Foundation.[16][17] References1. ^Menmuir, Ted, (8 August 2016). [https://sbcnews.co.uk/europe/2016/08/08/gvc-appoints-adele-lawton-head-group-bingo/ GVC Appoint Adele Lawton as Group Head of Bingo]. SBCNews.co.uk. 2. ^Mortimer, Natalie (5 March 2014). Cashcade Ltd enlists UM London for Foxy Bingo and Cheeky Bingo brands. TheDrum.com. 3. ^Osborne, Alastair (13 February 2008). [https://www.telegraph.co.uk/finance/2784297/Cashcade-flush-on-100m-float-prospect.html Cashcade flush on £100m float prospect]. The Daily Telegraph. 4. ^(23 July 2017) PartyGaming expands bingo business, acquires Cashcade for up to £95.9m. ProactiveInvestors.co.uk 5. ^Murphy, Paul(29 July 2011). [https://ftalphaville.ft.com/2010/07/29/301676/partygaming-and-bwin-plan-merger/?ft_site=falcon&desktop=true partygaming and bwin plan merger]. Financial Times 6. ^{{cite web|url=http://www.ftse.com/products/index-notices/home/getnotice/?id=1360519|title=GVC Holdings (UK): Acquisition of Bwin.Party Digital Entertainment (UK) - Informative Notice - Amendment Treatment in FTSE Indices | date=22 January 2016 | publisher=FTSE Russell |accessdate=26 April 2017}} 7. ^(Date???) [https://www.ft.com/content/68806e7a-52db-11e5-b029-b9d50a74fd14 GVC clinches £1.1bn deal for Bwin]. Financial Times. 8. ^O’Carroll, Tristan (23 July 2009). IN&M sells its 18% share in Cashcade. Campaign. 9. ^Menmuir, Ted (6 March 2017) [https://sbcnews.co.uk/europe/uk/2017/02/27/list-appointment-foxy-bingo-recruits-heather-graham-new-face-foxy/ Foxy Bingo recruits Heather Graham as new face of Foxy] SBCNews 10. ^Oliver, Sarah (4 March 2017) Heather Graham tells EVENT about being back in Blighty, filming a TV comedy about bigamy Mail Online 11. ^Edmonds, Lizzie (6 March 2017) [https://www.standard.co.uk/showbiz/celebrity-news/heather-graham-you-re-not-told-leonardo-dicaprio-s-age-when-you-read-about-him-so-why-mine-a3482486.html You're not told Leonardo Dicaprio's age when you read him so why mine] The Standard 12. ^Sweney, Mark (23 July 2009). [https://www.theguardian.com/media/2009/jul/23/independent-news-media-cashcade Independent News & Media sells Cashcade stake to PartyGaming]. The Guardian 13. ^King, Ian (23 July 2009). [https://www.thetimes.co.uk/article/independent-sells-cashcade-website-to-partygaming-5f895fss2p5 Independent sells Cashcade website to PartyGaming]. The Times. 14. ^Darkin, Stewart (8 April 2008). Foxy Bingo launches casino site. IntergameOnline.com. 15. ^(3 February 2009). [https://www.mirror.co.uk/news/uk-news/cashcade-scoop-four-coveted-awards-402665 Cashcade scoop four coveted awards]. Daily Mirror. 16. ^Lisa (2 November 2009) Bingo Giant Cashcade raising funds for charity {{webarchive |url=https://web.archive.org/web/20111128234846/http://thebingofinder.co.uk/bingo-news/bingo-giant-cashcade-raising-funds-for-charity-0211/ |date=28 November 2011 }} thebingofinder.co.uk 17. ^Galecki, Irek (1 February 2007) Foxy Bingo joins forces with Katie Price {{webarchive |url=https://web.archive.org/web/20130102210502/http://www.ukgamblingonline.com/katie-price-foxy-bingo.html |date=2 January 2013 }}, ukgamblingonline.com External links
2 : GVC Holdings|Web applications |
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