“CCTV New Year's Gala”的意思、由来-开放百科全书

The CCTV New Year's Gala, also known as the Spring Festival Gala, and commonly abbreviated in Chinese as Chunwan, is a Chinese New Year special produced by China Central Television (CCTV). Shown on the eve of Chinese New Year on its flagship CCTV-1, cable channel CCTV-3, satellite channel CCTV-4, second flagship CCTV-7, children's channel CCTV-14 and internationally through the China Global Television Network, the broadcast has a yearly viewership of over 700 million viewers,^[1]^[2] making it one of the premier television events of China.

The Gala has the largest audience of any entertainment show in the world,^[3] and is recognized by Guinness World Records as the world's most watched television program.^[4]^[5] The 2018 edition of the Gala drew more than one billion viewers to the broadcast.^[6] The special is a variety show, often featuring music, dance, comedy, and drama performances. It has become a ritual for many Chinese families, including overseas Chinese, to watch the show on Chinese New Year's Eve. Many Chunwan performers have emerged as household names in China solely as a result of their recurring appearances on the program.

History and significance

The first CCTV New Year's Gala was held in 1983.^[7] It was the successor to Beijing Television's irregular New Year's Eve broadcasts, which date back to 1956. In the 1983 show, a unique and live New Year-related stage was set up at CCTV in Beijing, with performers in drama, dance, music and other categories selected from all over the country. Since then, at the eve of every Lunar New Year, the program begins at 8:00 PM and lasts until roughly 12:30 AM on the first day of the New Year. Both the cost and the scale of the program are increasing each year. The evolution of the New Year's Gala is, in many ways, representative of China's technological growth since 1983, with a significantly new look around every five years.{{Citation needed|date=August 2012}} Research commissioned by China Television Research (CTR) in 2007 indicated that an estimated 93.6% of families watched the Gala on television,{{Citation needed|date=May 2012}} although these ratings have been disputed.{{Citation needed|date=May 2012}}

The program has received extremely large audiences, which have grown significantly over the years. The CCTV New Year's Gala is currently the most watched annual Arts and Performance event anywhere in the world,{{Citation needed|date=May 2012}} and as such, its influence has reached political, economic, and ethical territories. As the Chinese New Year's Eve is a time when the family gathers, the typical situation involves a large 3-generation family gathered in front of their TV set while making dumplings for the first New Year's meal. The Gala adds a mood of celebration in the house as people laugh, discuss and enjoy the performance. It has become an ingrained tradition on Mainland China to watch the New Year's Gala on New Year's Eve, and the estimated audience numbers over 700 million people.{{Citation needed|date=May 2012}}

Rural areas that had previously been unfamiliar with concepts such as television would hold great gatherings on New Year's Eve to watch the program. The CCP Government has often emphasized rural areas being able to receive the New Year's Eve Gala as a progress in their economic development.{{Citation needed|date=May 2012}}

Some sources indicate that the Gala{{'}}s popularity has been on the decline, although official sources from CCTV continue to claim the annual TV rating for the Gala to be above 90%.^[8] Although consumerism has increased and younger people in urban areas are more likely to spend New Year's Eve outside their homes, the Gala has become an ingrained tradition in many Chinese families.

While Beijing has been the main event venue, the Gala of 1996 was the first to be broadcast also from separate studios in Nanjing and Shanghai, and that experience, since 2016, has become a permanent part of the night-long broadcast with the Gala not only staged live from the CCTV's Beijing studios but from four other major Chinese cities, to emphasize the network's and the event's national reach.

In 2009, CCTV vowed to ban all lip-syncing at the gala.{{Citation needed|date=May 2012}}

In 2011, Dashan made another appearance in the gala, alongside several foreign nationals of various ages, all engaging in fluent Mandarin conversation, including one of Russian nationality, an Australian and a Kenyan. The 2011 show was also noted for the appearances of various "ordinary people" performers who were selected by popular vote in a TV competition months prior.

The 'ordinary people' portrayals continued in 2012; several amateurs performed on the show. Coinciding with the rise of amateur performers is the decline of nationalist and political rhetoric. In both 2011 and 2012 versions of the Gala, imagery of national leaders were removed from the show. The 2012 gala was directed by Ha Wen, wife of host Li Yong. In a break with tradition, the 2012 Gala removed the announcements of embassies overseas sending New Year's greetings, as well as the "My Favorite New Year's Gala Act" voting announcement. It also did not conclude with a rendition of "Can't Forget Tonight", thus breaking the practice for the first time.^[9]

The 2013 version of the Gala, the 30th in its history, concluded with the rendition of "Can't Forget Tonight" for the first time in a year.

2015's Gala edition saw "Can't Forget Tonight" being accompanied by viewer-submitted videos from all over China singing the classic song.

The Gala is also broadcast with subtitles and since recently on air commentary on the China Global Television Network stations, with the latter also featuring blow by blow updates from China and abroad and in 2016 a panel discussion by experts. By midnight, all international channels end their simulcast to give way to live broadcast of the midnight Lunar New Year's Day fireworks and celebrations nationwide and from overseas.

The official opening ceremony, by Valencia Herliani Tanoesoedibjo since 2016, of the Gala has also been aired on Southeast Asia's free-to-air television channel MNC Media (RCTI, MNCTV, GTV and iNews), Media Prima (TV3, NTV7, 8TV and TV9) and Mediacorp (Channel 5, Channel 8, Channel U, Channel NewsAsia, Okto, Vasantham and Suria) as the first international television broadcaster outside of China to air the event.

Synopsis and features

Although the show has evolved greatly since its creation, its format and structure has remained largely consistent. The broadcast is primarily hosted by four people, all of whom are usually popular CCTV personalities. As a variety show which aims to appeal to as many different demographics as possible, the Gala traditionally features a number of different acts. Phone numbers are also provided for viewers so they can vote on their favorite act of the Gala; the results of the vote are revealed 15 days later during CCTV's Lantern Festival gala.

Comedy acts such as xiangsheng and sketches (such as those of Gala regular Zhao Benshan) are often featured, with the latter usually invoking real-life issues (such as unity, respect for the elderly, or education) that use the New Year's holiday as a frame for its social commentary. The hosts of the Gala itself are often incorporated into these comedy acts as well.

Musical acts are also featured during the Gala, featuring various genres of Chinese music ranging from traditional folk songs to modern C-pop acts. A medley of songs representing China's major minority ethnic groups (the Mongols, Manchus, Hui, Tibetans, Uyghurs, Miao, Zhuang among others) is also traditionally featured. Dance acts are also incorporated into the program, either alongside a live performer, or as a stand-alone act.

Performances of acrobatics and stage magic (often featuring foreign magicians) are also usually featured during the Gala. The emphasis on traditional Chinese arts performances such as Chinese opera has decreased over the years (and all but reduced to a 10-minute slot after midnight), since CCTV-3 airs its own New Year's special consisting exclusively of opera performances.

The final countdown to the New Year is led by the hosts near the end of the show; traditionally, the Gala has closed with a performance of the song "Can't forget tonight" (难忘今宵), originally performed by Li Guyi.

Politics

In the early days of the Gala in the 1980s, the show focused almost entirely on arts and entertainment. Programming that was chiefly political in nature was very rare, reflecting the general openness of Chinese society in the 1980s and the departure of Maoist political dogma from the lives of ordinary people. Communist Party leaders took an interest in the show as early as 1984, when then-General Secretary Hu Yaobang watched the show and resolved to learn how to sing "My Chinese Heart" by singer Cheung Ming-man. Then, in 1990, Communist Party General Secretary Jiang Zemin and Premier Li Peng appeared on the show, ostensibly to participate in the celebration rather than disseminate a political agenda.^[10]

Programming with heavy political undertones began appearing in the gala in the 1990s. As audiences grew, the show became a ritualized event of national significance and experienced increased state involvement in its production. Often, segments of the show became devoted to celebrating the previous year's "national achievements" and a preview of significant events of the upcoming year. In 2008, state media reported that major officials from the Propaganda Department of the Communist Party and the State Administration for Radio Film and Television were on scene during the gala's rehearsal to supervise its production.^[11] In that same year, a segment featuring migrant workers was inserted into the show on the recommendation of Premier Wen Jiabao.^[12]

Throughout the years, officials in charge of propaganda and media control, including Ding Guangen, Li Changchun, and Liu Yunshan, have paid visits to the Chunwan production team. Commenting on the political evolution of the Gala over the years, Takungpao said that Chunwan has evolved from a "year-end tea party" to a "conference for disseminating political propaganda.^[10]

Imagery of party leadership

Beginning in the 1990s, the show has consistently included one segment featuring a video montage of Communist Party leaders accompanied by background music. Shown every year were images of those considered paramount leaders, including Mao Zedong, Deng Xiaoping, Jiang Zemin, and Hu Jintao. In 2007 and 2008, the video footage featured the entire line-up of Politburo Standing Committee members. Between 2011 and 2014, imagery of national leaders were absent from the show, and the amount of political content varied from year to year. For example, the 2011 show featured a rendition of a patriotic song that emphasized Hu Jintao's Harmonious Society and Scientific Development Concept ideologies. In 2012 there was minimal political content, though parts of the show alluded to "building a strong nation" and the 18th Party Congress which was to be held in the fall of that year. The 2014 show, however, was again peppered with political enhancements throughout that paid homage to General Secretary Xi Jinping's "Chinese Dream" ideology, in addition to several nationalistic-themed songs. The 2015 show, reportedly one of the most closely managed affairs in years,^[12] prominently featured Xi Jinping's anti-corruption campaign, with three comedy routines being linked to the theme. In addition, in a remarkable departure from convention, the 2015 show also featured Xi Jinping exclusively in a lengthy video montage during an opera-style song entitled "Give my Heart to You".^[13] The heavy emphasis on political content continued in 2016; that edition, believed to be one of the most political affairs since the show's inception, saw a return of the more familiar line-up of national leaders. Since 2017, however, the gala has not shown imagery of national leaders, opting instead of showcase various aspects of economic development.^[14]

In 1990, Jiang Zemin, then serving as General Secretary, and Li Peng, the Premier, made a surprise on-stage appearance on the Chunwan just after the clock struck midnight. Jiang delivered a speech on stage. This six-minute live segment was the only instance national leaders participated in the program in its history.^[15]

National unity

National unity and Chinese reunification has been a theme on the show since the 1990s. For example, in 2009 and 2010, in response to criticism that Chunwan was too focused on the tastes and preferences of audiences from northern China, producers introduced a feature that involved a wide range of provincial TV stations to reflect regional differences and interests. In 2012, the New Year's countdown included the hosts reading out couplets in Shanghainese, Cantonese, and Henan dialect.

Every year, the program almost always involves performers from Hong Kong, Macau, and Taiwan. In some years, the affiliation of artists with any of these entities were stated explicitly on screen, but this practice has not always been consistently applied. A similar practice was adopted for foreign artists.^[16]

Military

The People's Liberation Army is featured in the show's programming every year, usually in the form of a song, although sometimes military-themed sketch comedies have also appeared. Many of the Gala's most prominent singers have a background in the performing arts troupe of the PLA, including Yan Weiwen, Song Zuying, Dong Wenhua and Peng Liyuan.^[10]

Controversies

Workers Arena lighting effects (1985)

In the 1985 edition, the gala was held in the Workers Indoor Arena. But it has been strongly criticized by the media due to poor live effects.^[17]

Dark Three Minutes (2007)

The 2007 edition of the gala was panned by critics online as lacking in creativity and novelty.^[18] The 2007 gala also gained infamy for the mass breakdown referred to as the "dark three minutes" where the six hosts, Zhu Jun, Zhou Tao, Li Yong, Dong Qing, Zhang Zequn and Liu Fangfei collectively started a chain of misread and mistimed lines. Zhang Zequn was the first to read his lines incorrectly, obviously reciting the wrong chunlian, although the audience still applauded. Li Yong then mentioned the transition from the year bingxu (year of the dog) to dinghai (year of the pig) and a greeting to "mother comrades across the country" before being cut off by Zhu Jun's loud declaration that the new year had almost arrived. Liu Fangfei, who was relatively new to the gala, then read a line that was obviously incomplete, followed by seconds of dead air. Zhou Tao tried following it up, only to be interrupted by Li Yong. Zhou then gave Li Yong an annoyed stare, obviously visible as the camera was focused on her. Zhu Jun then interrupted Li Yong again, only to be interrupted by Zhou Tao before the ten-second countdown began.^[19] Host Zhang Zequn has since then apologized on his CCTV blog.

The three minutes of mismanagement, along with the general dullness of the programming led some Chinese online forums to criticize the 2007 Gala as "the worst in 20 years", citing Zhao Benshan's skit as the only bright point.{{cn|date=February 2019}}

Role of Women in Society (2015)

Some observers have criticized the Gala for resisting larger trends in Chinese society, such as the increased role of women in society and changing gender norms. The 2015 skit "Goddesses and Tomboys" (女神和女汉子) faced particular derision online for its portrayal of strong female roles in society and its insensitive depiction of the "sheng nu" phenomenon.^[20]

Despite the criticisms, the Gala is still a ratings powerhouse, a program in which other TV stations, some of which have gained prominence in their own right (notably Hunan TV) have scheduled their own New Year's specials on different days to avoid competing with the CCTV gala.^[21]{{Anachronism inline|reason=A 2007 source to describe a 2015 problem?}}

"Ugly Monkey" (2016)

In 2016, the Gala was criticized for planning to include a "virtual mascot", modeled in 3D based on a painting of a monkey by Han Meilin that was described as "a monster" and "ugly" by many.^[22] The digital mascot was also mocked on various Chinese social networks.^[23]

Blackface (2018)

The 2018 edition was criticized for a comedy skit focusing on China-Africa relations, and in particular, the country's investments in African railways. The skit featured Chinese actress Lou Naiming wearing blackface and a prosthetic buttocks to portray the mother of an African woman. The woman had asked the host to pose as her husband so she wouldn't be subjected to an arranged date. However, after the host exposed the ruse by introducing her wife, the woman's mother excuses it, declaring her love for China and its people. The skit was ridiculed by viewers and social media, especially among local groups and diaspora, for its invocation of African stereotypes.^[24]

Eminent performers

As the program is watched by more Chinese than any other, not just from China itself but also from overseas Chinese and viewers abroad via CCTV's international channels, a performance in the New Year's Gala could propel a relatively unknown name into household talk and national celebrity (and possible international hit status) overnight.

Hosts

The presenters at the gala are sometimes hosts of their own television shows. Zhao Zhongxiang, for example, was an eminent narrator for television documentaries as well as newsreader for the widely watched Xinwen Lianbo program. Li Yong was the host of the variety show Lucky 52. Ni Ping was host of Zongyi Daguan ({{zh|c=综艺大观}}), a variety show popular in the 1990s.

There have been over twenty hosts in total, beginning in the first show in 1983. The first production of the show was hosted by Jiang Kun, Liu Xiaoqing, Ma Ji and Wang Jingyu. The 1983 production was notably ad-libbed, with improvised dialogue between the hosts. Over the years, the delivery of the hosts became much more scripted and stilted over time. In later years Zhao Zhongxiang and Wang Gang gained prominence. Ni Ping appeared in over ten galas beginning in 1991, making her the most veteran female host.

Into the 2000s, the 'mainstay' hosts were Zhou Tao, Zhu Jun, Dong Qing and Li Yong. Zhu Jun holds the record for most appearances, having appeared in 21 consecutive galas starting in 1997.

Shanghainese stand-up comedian Zhou Libo has repeatedly turned down offers from CCTV to host the show.

Notes for rating and viewers data

Recurring Performers

The following is a list of people who have gained their fame largely from their performances at the Gala, or whose names have become frequently associated with the Gala. This list is not to be confused with the "guest stars" list below, which identifies celebrities who were famous in their own right prior to their appearance at the Gala.

Guest appearances

These performers have made appearances at the Gala. They are listed by alphabetical order (by their last name, or if they perform under an artistic name, by that name) based on the common name they are known by internationally. ^[28]

See also

International Broadcast

References

1. ^{{cite web|url=http://travel.cnn.com/7-ways-celebrate-chinese-new-year-395376|title=7 ways to celebrate Chinese New Year|publisher=CNN|date=February 8, 2013|quote=It’s also probably the biggest show on the planet, attracting 700 million viewers, six times the Super Bowl’s audience.}}
2. ^{{cite web|url=http://www.koreatimes.co.kr/www/news/culture/2014/01/386_150164.html|title=Lee Min-ho invited to China TV festival|work=The Korea Times|date=20 January 2014|quote=Watched by some 750 million people, it has become the single most viewed program among Chinese viewers annually. Last year, it broke the Guinness World Record in terms of viewership.}}
3. ^{{cite web |url= https://www.npr.org/2012/11/28/165947540/will-chinas-first-lady-outshine-her-husband|title= Will China's First Lady Outshine Her Husband?|author= Louisa Lim|date=2012-11-28|accessdate= 2012-11-28|work= npr.org|publisher= NPR}}
4. ^{{cite news|title=The world's most-watched television show airs tonight|url=http://time.com/5159412/cctv-spring-festival-gala/|work=Time|language=en}}
5. ^{{cite web|url=http://www.hollywoodreporter.com/news/celine-dion-perform-cctvs-new-419121|title=Celine Dion to Perform on China Central Television’s New Year’s Gala Show|work=The Hollywood Reporter|date=6 February 2013|quote=...and is widely considered the most watched television program in the world today.}}
6. ^{{cite news |title='Chun Wan': CCTV Spring Festival Gala attracts more than a billion viewers |url=https://news.cgtn.com/news/3141444e77454464776c6d636a4e6e62684a4856/share_p.html}}
7. ^The First Spring Festival Gala. Xinhua News Agency. January 30, 2011
8. ^Latham, K. Pop Culture China!: Media, Arts, and Lifestyle. ABC-CLIO, 2007. pp.60 {{ISBN|978-1-85109-582-7}}.
9. ^{{cite web|url=http://www.zaobao.com/wencui/2012/01/hongkong120122f.shtml|title=联合早报网|publisher=}}
10. ^¹²{{cite news|title=Understanding the Politics of Chunwan|url=http://news.takungpao.com/special/zjcw/|work=Ta Kung Po|date=January 31, 2014}}
11. ^{{cite news|title=中宣部、广电总局领导审看春晚要求格调健康|url=http://www.chinanews.com/yl/zyxw/news/2008/01-31/1152739.shtml|work=Chinanews|date=January 31, 2008}}
12. ^{{cite news|title=Xi Jinping the Star in China’s Lunar New Year TV Gala|url=https://blogs.wsj.com/chinarealtime/2015/02/19/xi-jinping-the-star-in-chinas-lunar-new-year-tv-gala/|work=Wall Street Journal (blog)|date=February 19, 2015}}
13. ^{{cite news|title="把心交给你" 春晚独捧习近平|url=http://www.voachinese.com/content/new-year-gala-20150219/2650977.html|work=Voice of America|date=February 19, 2015}}
14. ^{{cite web|url=http://www.cnn.com/2016/02/08/asia/china-year-of-monkey-gala-2016-criticism/|title=Lunar New Year TV gala: The worst ever? - CNN.com|author=Shen Lu and Hilary Whiteman|date=8 February 2016|work=CNN}}
15. ^¹{{cite news|title=盘点中央领导与央视春晚故事：江泽民曾亲临现场|url=http://news.qq.com/a/20140130/007293.htm|work=Tencent News|date=January 30, 2014}}
16. ^e.g. The titles of Jay Chou's appearance would be introduced on screen as Jay Chou (Taiwan, China) ({{zh|c=周杰伦（中国台湾）}}), or in the case of Andy Lau, as Andy Lau (Hong Kong, China) ({{zh|c=刘德华（中国香港）}})
17. ^{{cite news|title=新世纪春晚亮点：打开大门推出新星符号化语言|url=http://news.ifeng.com/history/zhongguoxiandaishi/special/chunwan/detail_2011_02/01/4546981_0.shtml|publisher=ifeng.com|date=February 1, 2011}}
18. ^[https://web.archive.org/web/20070221160738/http://www.mzrb.com.cn/news/0702/19/070219014.htm 春晚好不好各说各的话 Is the Gala good? So many opinions]. Meizhou Daily. February 19, 2007
19. ^Chunwan screw-ups: Viewpoints and analysis: 春晚名嘴集体掌了自己嘴孔庆东博客炮轰春晚. Enjoy Eastday.com. February 24, 2007
20. ^The coming of age of Chinese feminism. Al Jazeera America. May 17, 2015
21. ^CCTV gala gets mixed reactions. China Daily. February 19, 2007
22. ^{{cite web|url=http://www.irishtimes.com/news/world/asia-pacific/year-of-the-monkey-keeps-chinese-upbeat-despite-troubles-1.2525918|title=Year of the Monkey keeps Chinese upbeat despite troubles|date=8 February 2016|access-date=2019-02-09|work=The Irish Times|last=Coonan|first=Clifford}}
23. ^{{cite web|url=http://chihe.sohu.com/20160207/n437091062.shtml|title=猴年春晚吉祥物"康康"：比我丑的不是没有！|publisher=|date=2016-02-07|access-date=2019-02-09}}
24. ^{{Cite news|url=https://www.washingtonpost.com/news/worldviews/wp/2018/02/16/chinas-televised-new-years-gala-featured-a-blackface-skit-about-africans/|title=China’s televised New Year’s Gala featured a blackface skit about Africans|last=Taylor|first=Adam|date=2018-02-16|work=The Washington Post|access-date=2019-02-09|language=en-US|issn=0190-8286}}
25. ^Data reference:CSM media research 2001-2014 央视春晚收视数据全披露
26. ^CSM media research
27. ^{{cite web |url=http://theodora.com/style/peng_liyuan_fashion_style.html |title=Peng Liyuan Glamour - - The Elegant Style of China's First Lady |work=Theodora's Fashion |accessdate=2014-10-11}}
28. ^{{cite web|title=2013中央电视台春节联欢晚会节目单|url=http://chunwan.cctv.com/include/jiemudan/2013.shtml|work=cctv.com|accessdate=9 February 2013}}
29. ^{{cite web|title=CCTV New Year Gala 2016|url=http://www.whatsonweibo.com/cctvs-new-years-gala-2016/|work=whatsonweibo.com|accessdate=3 December 2016}}