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词条 Cordiant Communications Group
释义

  1. References

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Cordiant Communications Group was an advertising agency conglomerate in business from 1995 to 2003. In 2001, Cordiant was the eighth largest advertising group worldwide, with an estimated gross income of US$1.2 billion and billings of around US$13.4 billion.

After the Saatchi brothers were ousted from Saatchi & Saatchi, it was renamed Cordiant. In 1997 Cordiant split into two: Cordiant Communications Group and Saatchi & Saatchi (latter absorbed by Publicis Groupe in 2000). In 2003, WPP Group successfully bid for Cordiant.

References

  • [https://web.archive.org/web/20061116200213/http://www.ketupa.net/cordiant.htm Cordiant & Saatchi] via ketupa.net
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4 : Companies established in 1995|Advertising agencies of the United States|Defunct media companies of the United States|Companies disestablished in 2003

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