| 词条 | Cutco |
| 释义 |
| logo = Cutco Logo.svg | logo_size = 200px | name = Cutco | type = Private | foundation = {{Start date and age|1949}} | location = Olean, New York, United States | key_people = Jim Stitt Sr.{{citation needed|date=April 2016}} | num_employees = 701 | industry = Kitchen accessories | revenue = $200,000,000 | products = Cutlery Kitchen knives Pocket knives Garden tools Scissors | homepage = www.cutco.com }} Cutco Corporation, formerly Alcas Corporation, is a direct sales company that sells knives, predominantly through multi-level marketing. It is the parent company of CUTCO Cutlery Corp., Vector Marketing, Ka-Bar Knives, and Schilling Forge. Its primary brand is the name Cutco. The company was founded in 1949 by Alcoa and Case Cutlery (hence "Al-cas") to manufacture knives. Alcoa purchased Case's share in the company in 1972, and Alcas management purchased the company from Alcoa in 1982.[1] In 1985, the company acquired Vector Marketing Corporation.[2] In early 2009, Alcas changed its name to Cutco, the name of the primary product. ProductsCutco is a brand of cutlery and kitchen accessories directly marketed to customers through in-home demonstrations by independent sales representatives who are mostly college students.[3][4] More than 100 kitchen cutlery products are sold under the Cutco name, as well as a variety of kitchen utensils, cookware, sporting and outdoors knives. Although the products are not typically purchased in retail stores, Cutco has opened six of its own retail stores: Indianapolis, Indiana; Okemos, Michigan; St. Louis, Missouri; Novi, Michigan; Edina, Minnesota; and Erie, Pennsylvania.[5] The company's knives are produced in Olean, New York, while other products are made in Mexico and China.[6] Vector Marketing{{main|Vector Marketing}}Vector Marketing builds its sales force through advertising via newspapers, direct marketing, word-of-mouth, posted advertisements, letters and various media on the internet.[7][8][9] Their fliers advertising "student work" are distributed in many high schools and college campuses across the United States and Canada. Students are hired to sell Cutco products (mainly kitchen knives) to customers, starting with their friends and family, then branching out through recommendations, all through one-on-one demonstrations. While Vector required a deposit on the sample kit representatives were issued in the past, this was changed in 2011 and deposits are no longer required from representatives.[10][11][12][13] Cutco FoundationCutco established the Cutco Foundation, a non-profit organization, in 1996. References1. ^{{cite web|url=https://www.cutco.com/comany/history.jsp|title=CUTCO Cutlery: History|author=|date=|website=www.cutco.com|accessdate=15 April 2018}} 2. ^Cutco Company History 3. ^{{Cite journal |last=Chu |first=Kathy |title=College students learn from job of hard knocks: Door-to-door sales draw thousands every summer |url=https://www.usatoday.com/educate/college/careers/Car_foc/cf7-20-06.htm |accessdate=2007-10-12 |work=USA Today}} 4. ^{{Cite web |last=Davis |first=Jana |title=What is 'Work For Students' anyway? |url=http://media.www.thevistaonline.com/media/storage/paper962/news/2007/10/02/News/What-Is.work.For.Students.Anyway-3005703.shtml |postscript=}} 5. ^{{cite web| url=http://www.ibj.com/property-lines/2011/03/28/roundup-cutco-marshalls-performance-bicycle-sensu/PARAMS/post/26195|title=Roundup: Cutco, Marshalls, Performance Bicycle, Sensu| last=Schouten| first=Cory| date=2011-03-28|work=Indianapolis Business Journal|accessdate=28 March 2011}} 6. ^Made in America, Cutco.com 7. ^{{cite news|last=Kellman|first=Beth Robinson|title=Better Business Bureau offers advice on multilevel marketing|url=http://www.theoaklandpress.com/articles/2010/04/02/news/local_news/doc4bb6bcef66c20482812527.txt?viewmode=fullstory|accessdate=May 19, 2011|newspaper=The Oakland Press|date=April 2, 2010|location=Oakland County, Michigan}} 8. ^{{cite news|last =Deal|first =A. Matthew|title=High wages for student work – but beware|work=Campus News| page =1| publisher=The Carolinian| date =September 26, 2006| url =http://media.www.carolinianonline.com/media/storage/paper301/news/2006/09/26/CampusNews/High-Wages.For.Student.Work.But.Beware-2306618.shtml| accessdate =June 5, 2008}} 9. ^{{cite news|last=Gunn|first=Eileen|title=Summer Job: Nice Pay, if You Can Cut It|url=https://www.wsj.com/articles/SB121789140861111649|accessdate=April 21, 2011|newspaper=The Wall Street Journal|date=August 5, 2008|page=D4}} 10. ^Episode 10. Street Cents, January 14, 2002 11. ^{{cite web | url=http://www.lsureveille.com/opinion/blue-eyed-devil-don-t-get-scammed-looking-for-work-while-in-college-1.2700848 | title=Blue-Eyed Devil: Don't get scammed looking for work while in college | publisher=lsureveille.com | accessdate=April 8, 2012 | deadurl=yes | archiveurl=https://archive.is/20120907115600/http://www.lsureveille.com/opinion/blue-eyed-devil-don-t-get-scammed-looking-for-work-while-in-college-1.2700848 | archivedate=September 7, 2012 | df= }} 12. ^{{cite news|last =Lucchesi|first =Nick|title =Vector Marketing targets unaware college students|work =News|page =2|publisher =The Journal|date =February 4, 2004|url =http://media.www.webujournal.com/media/storage/paper245/news/2004/02/04/News/Vector.Marketing.Targets.Unaware.College.Students-596811.shtml|accessdate =June 5, 2008|deadurl =yes|archiveurl =https://web.archive.org/web/20110427204416/http://media.www.webujournal.com/media/storage/paper245/news/2004/02/04/News/Vector.Marketing.Targets.Unaware.College.Students-596811.shtml|archivedate =April 27, 2011|df =}} 13. ^{{cite news|last=da Costa|first=Polyana|title=Firm misled sales recruits to sell knives, students say|url=http://news.statesmanjournal.com/article.cfm?i=85450|newspaper=Salem Statesman-Journal| date=August 21, 2004|archiveurl=https://archive.is/20080704103247/http://news.statesmanjournal.com/article.cfm?i=85450|archivedate=July 4, 2008}} External links
5 : Kitchen knife brands|Retail companies established in 1949|Companies based in Cattaraugus County, New York|Multi-level marketing companies|1949 establishments in New York (state) |
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