| 词条 | Direct selling |
| 释义 |
According to the FTC: "Direct selling is a blanket term that encompasses a variety of business forms premised on person-to-person selling in locations other than a retail establishment, such as social media platforms or the home of the salesperson or prospective customer."[2] Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales.[3] Some sources have defined direct selling as: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs."[4][5] See also
References1. ^{{cite web| url=https://www.inc.com/guides/2010/07/8-things-you-should-know-before-becoming-a-direct-seller.html| title=8 Things You Should Know Before Becoming a Direct Seller| last=Brown| first=Carolyn M.| date=19 July 2010| publisher=Inc.| access-date=29 July 2018}} 2. ^{{cite web|title=Business Guidance Concerning Multi-Level Marketing|url=https://www.ftc.gov/tips-advice/business-center/guidance/business-guidance-concerning-multi-level-marketing|website=FTC.gove|publisher=Federal Trade Commission|accessdate=8 January 2018}} 3. ^Merrilees, Bill; Miller, Dale (1999). "Direct Selling in the West and East: The Relative Roles of Product and Relationship (Guanxi) Drivers". Journal of Business Research 45 (3): 267–273. {{doi|10.1016/S0148-2963(97)00238-5}}. 4. ^Michael A. Belch George E. Belch Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e., McGraw-Hill/Irwin, 2006 5. ^{{cite book |last= Xardel |first= Dominique |authorlink= Dominique Xardel|title= The Direct Selling Revolution. Understanding the Growth of the Amway Corporation |publisher= Blackwell Publishing |year= 1993 |isbn= 978-0-631-19229-9|pages=3–4 }} External links
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