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词条 Disney Mobile
释义

  1. History

  2. Wireless

  3. Game support

  4. Executives

  5. See also

  6. References

  7. External links

{{Infobox company
| name = Disney Mobile
| logo =
| caption =
| type = Division of Disney Interactive
| traded_as =
| genre =
| fate =
| predecessor = Disney Interactive Studios
| successor =
| foundation =
| founder =
| defunct =
| location_city = Palo Alto[1]
| location_country =
| locations =
| area_served =
| key_people = Bart Decrem, GM[2]
| industry = Mobile
| products = games
apps
| production =
| services = Wireless
| revenue =
| operating_income =
| net_income =
| assets =
| equity =
| owner = The Walt Disney Company
| num_employees = 50[1]
| parent = Disney Interactive
(Walt Disney Parks, Experiences and Consumer Products)
| divisions = Starwave Mobile
| homepage =
| footnotes =
| intl =
}}Disney Mobile is a division of Disney Interactive, a subsidiary of The Walt Disney Company, that designs mobile apps, content and services.[1]

History

Walt Disney Internet Group (WDIG) in August 2000 entered the mobile content market in Japan with an agreement with NTT DoCoMo to launch the Disney-i content service.[2] In November 2003, WDIG and Index Corporation agreed to "develop and distribute Disney-branded mobile content for the Chinese market" and that Index would in conjunction with China Mobile to launch Disney Mobile service.[3] Disney Internet Group launched DisneyMobile.com in December 2003 as portal for Disney Mobile content.[4]

WDIG licensed Disney Mobile content to KPN, a prominent Dutch telecom firm starting in January 2004.[5] WDIG in March 2004 agreed to a licensing deal with Vodafone to provide Disney Mobile services in 14 countries: Australia, Egypt, Germany, Greece, Hungary, Ireland, Italy, Malta, The Netherlands, New Zealand, Portugal, Spain, Sweden and Switzerland.[6] Also in 2004, Disney re-activated the Starwave identity as Starwave Mobile, which publishes casual games for mobile phones for non-Disney brands with in Disney conglomerate or from third party.[7]

Sprint and Disney had previously launched a phone service for sports fans using content from Disney's sports channel, ESPN, branded Mobile ESPN.[8]

The company working with Sprint started a Mobile Virtual Network Operator in the United States[9] which launched in June 2006.{{citation needed|date=October 2012}} DMobile and O2 agreed to a Mobile Virtual Network Operator agreement in April 2006 for the United Kingdom.[10] In August 2006, DMobile halted its plans to roll out its wireless service in the UK citing "adverse changes in the retail environment for its decision".[11]

In September 2007, DMobile stopped signing up new wireless customers and discontinued the wireless service altogether on December 31, 2007. DMobile decided to shift its strategy by licensing its mobile suite, Family Center, and its content to other providers.[12] However, in November 2007, Disney Japan and Softbank announced a wireless service joint venture, Disney Mobile, to be launched in 2008.[13]

In July 2010, Disney purchased Tapulous to increase available mobile expertise. In 2011, Bart Decrem of Tapulous was appointed general manager of DMobile.[14]

Launched September 22, 2011, Where's My Water?, a mobile game, starring Swampy the alligator - the first Disney original mobile character - for 20 days in October 2011 rivaled Angry Birds even becoming the top mobile game on the iTunes’ bestseller charts for a short time. This has led to a YouTube channel with a web series for Swampy.[14] Where's My Water? has inspired several spin-offs including “Where’s My Perry?” and “Where’s My Mickey?”.[15]

Also launched by DMobile in September 2011 was Puffle Launch, a mobile version of the game played on Club Penguin. Working with Spin Master, DMobile launched in October 2011 the first Disney Appmates game with Cars 2 toys that interact with an iPad screen.[14]

With a decrease in venture capital flowing into game companies, Disney Interactive, including Disney Mobile has been able to find co-development partners easier. This co-development model has lifted Disney to have 11 games among the 200 most-downloaded.[16] Disney Mobile teamed up with Temple Run's game company to release a variant, Temple Run: Brave. DMobile teamed up with developer Hipster Whale to release Disney Crossy Road on April 6, 2016, which in two days became the top downloaded game on iOS.[17]

Wireless

In the US, it operated on Sprint's CDMA network. Disney handled the administrative side and marketed the service to family subscribers.[9]

Disney Mobile's offering included Family Center suite, a multiple family-friendly applications to help parents manage their family's mobile phone experience. The innovative family monitor and call control features allowed parents to set spending limits and decide when the phone could and couldn't be used. The family locator service allowed parents to use GPS to locate the kid's phone. There was also a family alert feature that let the whole family send text messages to each other.[9][12]

Disney and Sprint had hoped that Disney Mobile content and applications would help drive demand for data services.[9]

Game support

Disney Mobile is well-known for producing a myriad of games for iOS and Android, but due to the limitations of its support team, it must discontinue old games before releasing new ones. Some games, such as Where's My Water will continue to be supported indefinitely.

Executives

  • George Grobar, senior vice president and General manager (2005[9]–2008)
  • Bart Decrem, General manager (2011[14]–present)

See also

  • SoftBank Mobile

References

1. ^{{cite web|title=Disney Mobile - Palo Alto|url=http://jobs.gamasutra.com/jobseekerx/ViewCompanyProfile.asp?CompanyProfileID=5090|work=Job Seeker Center Company Profile|publisher=Gamasutra|accessdate=15 December 2012}}
2. ^{{cite news|last=Handler|first=Mark S.|title=Global brands go mobile: think mobile content is just for geeks? Mickey Mouse begs to differ|url=http://www.highbeam.com/doc/1G1-125647385.html|archive-url=https://web.archive.org/web/20160409053427/https://www.highbeam.com/doc/1G1-125647385.html|dead-url=yes|archive-date=April 9, 2016|accessdate=23 October 2012|newspaper=EDN|date=November 11, 2004}}
3. ^{{cite news|title=WDIG To Launch Disney Mobile Content in China|url=http://www.highbeam.com/doc/1G1-110071914.html|archive-url=https://web.archive.org/web/20160409051130/https://www.highbeam.com/doc/1G1-110071914.html|dead-url=yes|archive-date=April 9, 2016|accessdate=23 October 2012|newspaper=The Online Reporter|date=November 1, 2003}}
4. ^{{cite news|title=Disney To Open Mobile Content Info Site|url=http://www.highbeam.com/doc/1G1-111974756.html|archive-url=https://web.archive.org/web/20171009143648/https://www.highbeam.com/doc/1G1-111974756.html|dead-url=yes|archive-date=October 9, 2017|accessdate=23 October 2012|newspaper=The Online Reporter|date=December 20, 2003}}
5. ^{{cite news|title=Disney Mobile Content Goes Dutch|url=http://www.highbeam.com/doc/1G1-112092781.html|archive-url=https://web.archive.org/web/20160222031830/https://www.highbeam.com/doc/1G1-112092781.html|dead-url=yes|archive-date=February 22, 2016|accessdate=23 October 2012|newspaper=The Online Reporter|date=January 10, 2004}}
6. ^{{cite news|title=BRIEFCASE 14 MORE COUNTRIES GET DISNEY MOBILE|url=http://www.highbeam.com/doc/1G1-113866709.html|archive-url=https://web.archive.org/web/20160222032458/https://www.highbeam.com/doc/1G1-113866709.html|dead-url=yes|archive-date=February 22, 2016|accessdate=23 October 2012|newspaper=Daily News|date=March 2, 2004|location=Los Angeles, CA}}
7. ^{{cite news|title=New Disney Group To Offer Third-Party Mobile Content|url=http://www.highbeam.com/doc/1G1-124152248.html|archive-url=https://web.archive.org/web/20131106001524/http://www.highbeam.com/doc/1G1-124152248.html|dead-url=yes|archive-date=November 6, 2013|accessdate=13 December 2012|newspaper=The Online Reporter|date=October 30, 2004}}
8. ^{{cite news|last=Sharma|first=Dinesh C.|title=Sprint passes ball to ESPN|url=http://news.cnet.com/Sprint-passes-ball-to-ESPN/2100-1039_3-5472790.html|accessdate=23 October 2012 |website=CNET News|date=December 1, 2004}}
9. ^{{cite news|title=Mickey Mouse goes wireless|url=http://news.cnet.com/Mickey-Mouse-goes-wireless/2100-1039_3-5776327.html|accessdate=23 October 2012|newspaper=CNET News|date=July 6, 2005}}
10. ^{{cite news|title=O2 hooks up with Disney for new 'family friendly' MVNO|url=https://www.theregister.co.uk/2006/04/28/o2_disney/|accessdate=23 October 2012 |newspaper=theregister.co.uk|date=April 28, 2006}}
11. ^{{cite news |last=Ray |first=Bill |title=Disney scraps UK mobile plan |url=https://www.theregister.co.uk/2006/08/16/disney_mvno_pulled/|accessdate=23 October 2012|newspaper=theregister.co.uk|date=August 16, 2006}}
12. ^{{cite news|last=Metz|first=Cade|title=Disney immobilizes Disney Mobile|url=https://www.theregister.co.uk/2007/09/28/walt_disney_decides_to_shutdown_disney_mobile/|accessdate=23 October 2012|newspaper=theregister.co.uk|date=September 28, 2007}}
13. ^{{cite news|title=Walt Disney ties up with Softbank to offer mobile phone service in Japan|url=http://www.highbeam.com/doc/1A1-D8SRSL402.html|archive-url=https://web.archive.org/web/20160304031443/https://www.highbeam.com/doc/1A1-D8SRSL402.html|dead-url=yes|archive-date=March 4, 2016|accessdate=23 October 2012|newspaper=AP Worldstream|date=November 12, 2007}}
14. ^{{cite news|last=Goldman Getzler|first=Wendy|title=Disney Mobile raises the bar|url=http://kidscreen.com/2012/02/01/disney-mobile-raises-the-bar/|accessdate=23 October 2012|newspaper=kidscreen.com|date=February 1, 2012}}
15. ^{{cite news|last1=Graser|first1=Marc|title=Disney’s ‘Where’s My Mickey?’ is Newest Spin-off of ‘Where’s My Water?’ Franchise|url=https://variety.com/2013/digital/games/disneys-wheres-my-mickey-is-newest-spinoff-of-wheres-my-water-franchise-1200498178/|accessdate=June 18, 2013|work=Variety|date=June 18, 2013}}
16. ^{{cite news|last1=Dave|first1=Paresh|title=How Disney's video games division benefits from a drop in tech start-up funding|url=http://www.latimes.com/business/technology/la-fi-tn-la-tech-20160425-snap-htmlstory.html|accessdate=May 4, 2016|work=Los Angeles Times|date=April 25, 2016}}
17. ^{{cite news|last1=Grubb|first1=Jeff|title=Disney Crossy Road is already the No. 1 downloaded app on iOS in the U.S.|url=https://venturebeat.com/2016/04/08/disney-crossy-road-is-already-the-no-1-downloaded-app-on-ios/|accessdate=May 4, 2016|work=Venture Beat|date=April 8, 2016}}

External links

  • Disney Mobile Official Website (Japanese)
{{DisneyConsumer}}{{Japanese mobile phone companies}}{{United States mobile communications brands}}{{Major video game companies}}

8 : Sprint Corporation|Companies based in Los Angeles County, California|Defunct mobile phone companies of the United States|Disney Interactive|Mobile game companies|Mobile phone companies of Japan|Mobile virtual network operators|SoftBank

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