| 词条 | Doral (cigarette) |
| 释义 |
| name= Doral | logo= | image= | caption= | type= Cigarette | currentowner= R.J. Reynolds | producedby= R.J. Reynolds | origin= United States | introduced= {{start date and age|1969}} | discontinued= | related= | markets= United States, Argentina[1][2][3] | previousowners= | trademarkregistrations= | ambassadors= | tagline= "Taste me!", "Premium Taste, Guaranteed." | website= }} Doral is an American brand of cigarettes, currently owned and manufactured by the R.J. Reynolds Tobacco Company. HistoryDoral was introduced in 1969 and is available nationwide in the United States.[4] Originally a premium brand, the cigarettes were re-branded in 1984 as a savings brand.[5] This made Doral the officially first branded cigarette to be in the value-savings market.[4] In 1984, The New York Times tested various "low tar" and "low nicotine" brands and the tests concluded that Doral King Size and Doral King Size menthol had 5 MG of tar, 0,4 MG of nicotine and 3 MG of Carbon monoxide.[6] In 1999, it was reported that, due to R.J. Reynolds' sponsoring of various sport sponsorships, the brand was the third largest tobacco brand after Marlboro and Newport.[7] In October 2014, it was reported that R.J. Reynolds might add another brand that had to be sold off to Imperial Tobacco (along with the Kool, Salem, Winston and Maverick brands) to secure the approval of the Federal Trade Commission to purchase the Lorillard Tobacco Company. This did not happen however, and R.J. Reynolds still sells the brand today.[8] Doral currently receives limited support from R.J. Reynolds, as Pall Mall has taken over as the company's primary discount brand.[4] AdvertisementR.J. Reynolds made various poster adverts to promote the Doral brand.[9][10][11][12][13][14][15][16][17][18] Magazine advertisements were done in comic strip format; a memorable example had a lion tamer worried about what his Doral pack sang.[19][20][21][22] Doral's current slogan is "Premium Taste, Guaranteed". An early slogan was "Taste me!" done with female voices on broadcast commercials. This was lampooned by George Carlin in his 1972 stand-up bit "Sex in Commercials".[23] R.J. Reynolds also printed cigarette cards for Doral during the years 2000-2001.[24] SponsorshipNASTAR skiingIn 1972 and 1973, Doral was a sponsor of the NASTAR skiing competition by providing a special "DORAL-NASTAR Award". You could win a custom made wind-shirt with a "DORAL-NASTAR" patch on it.[25][26][27][28][29][30][31] VariationsAll are available in flip top boxes 100's.
Sizes
See also
References1. ^{{cite web|url=http://www.cigarettespedia.com/index.php/BrandDoral|title=BrandDoral - Cigarettes Pedia|website=www.cigarettespedia.com}} {{Reynolds American}}{{Cigarettes}}{{Product-stub}}2. ^{{cite web|url=http://www.zigsam.at/B_Doral.htm|title=Doral|website=www.zigsam.at}} 3. ^{{cite web|url=http://www.cigarety.by/brand.php?n=10&l=3&p=0&w=DORAL+|title=Brands|website=www.cigarety.by}} 4. ^1 2 {{cite web|url=http://www.rjrt.com/transforming-tobacco/what-we-make/|title=What We Make - R.J. Reynolds Tobacco Company|publisher=}} 5. ^{{cite web|url=https://www.nytimes.com/1984/05/11/business/advertising-doral-set-as-generic-cigarette.html|title=Advertising; Doral Set As Generic Cigarette|date=11 May 1984|work=The New York Times|accessdate=17 January 2017}} 6. ^{{cite news|url=https://www.nytimes.com/1984/03/04/us/4-cigarette-brands-rated-low-in-3-risk-categories.html|title=4 CIGARETTE BRANDS RATED LOW IN 3 RISK CATEGORIES|last=AP|publisher=|newspaper=The New York Times|date=1984-03-04}} 7. ^{{cite web|url=http://adage.com/article/news/loyalty-program-takes-rjr-s-doral-3-trend-fighter-dead-cigarette-brand-reignited/61321/|title=LOYALTY PROGRAM TAKES RJR'S DORAL TO NO. 3; TREND FIGHTER: 'DEAD, OLD' CIGARETTE BRAND REIGNITED|publisher=}} 8. ^{{cite web|url=http://www.journalnow.com/business/business_news/local/reynolds-may-have-to-include-doral-in-lorillard-deal/article_34885e34-5dfe-11e4-b1c1-001a4bcf6878.html|title=Reynolds may have to include Doral in Lorillard deal|first=Richard Craver/Winston-Salem|last=Journal|publisher=}} 9. ^{{cite web|url=http://tobacco.stanford.edu/tobacco_main/images_body.php?token1=fm_img24022.php|title=Untitled Document|website=tobacco.stanford.edu}} 10. ^{{cite web|url=http://www.vintagepaperads.com/1980-Doral-II-Cigarettes-Ad--This-little-tar-5mg_p_102447.html|title=1980 Doral II Cigarettes Ad - This little tar 5mg|website=Vintage Paper Ads}} 11. ^{{cite web|url=https://www.pinterest.co.uk/pin/526850856380121644/|title=vintage cigarette posters|website=Pinterest}} 12. ^{{cite web|url=https://nl.pinterest.com/pin/43769427600899839/|title=Stuff|website=Pinterest}} 13. ^{{cite web|url=http://www.smokingwhileblack.org/2014/01/poor-women-of-color-tobacco-industry.html|title=Poor Women of Color, The Tobacco Industry Wants You!|website=www.smokingwhileblack.org}} 14. ^{{cite web|url=https://www.flickr.com/photos/29069717@N02/14097898715|title=1973 Ad, Doral Cigarettes, Recessed Filter System|publisher=|date=2014-05-03}} 15. ^{{cite web|url=http://www.vintageadbrowser.com/tobacco-ads-1990s/7|title=Vintage Tobacco/ Cigarette Ads of the 1990s (Page 7)|website=www.vintageadbrowser.com}} 16. ^{{cite web|url=http://www.vintagepaperads.com/1995-Doral-Cigarettes-Ad--Smokers-Rights_p_56580.html|title=1995 Doral Cigarettes Ad - Smokers Rights|website=Vintage Paper Ads}} 17. ^{{cite web|url=http://www.vintagepaperads.com/1997-Doral-Cigarette-Ad--Listens_p_18678.html|title=1997 Doral Cigarette Ad - Listens|website=Vintage Paper Ads}} 18. ^{{cite journal |doi=10.1136/tobaccocontrol-2012-050693 |pmid=23024172 |title=Price and tobacco marketing strategy: Lessons from 'dark' markets and implications for the WHO Framework Convention on Tobacco Control |journal=Tobacco Control |volume=21 |issue=6 |pages=519–523 |year=2012 |last1=Dewhirst |first1=Timothy }} 19. ^{{Cite book|url=https://books.google.ca/books?id=8z8EAAAAMBAJ&lpg=PP1&pg=PT1#v=onepage&q&f=false|title=LIFE|last=Inc|first=Time|date=1971-12-31|publisher=Time Inc|isbn=|location=|pages=back cover|language=en}} 20. ^{{cite web|url=http://www.vintageadbrowser.com/tobacco-ads-1970s/4|title=Vintage Tobacco/ Cigarette Ads of the 1970s (Page 4)|website=www.vintageadbrowser.com}} 21. ^{{cite web|url=https://vintage-ads.livejournal.com/990414.html|title=Taste Me (Doral Cigarettes, 1972)|publisher=}} 22. ^{{cite web|url=http://portal.ct.gov/DPH/Health-Education-Management--Surviellance/Tobacco/Industry-Targeting-of-Youth|title=Industry Targeting of Youth|website=portal.ct.gov}} 23. ^{{cite web|url=https://www.youtube.com/watch?v=dV8diE0pS8g|title=Steve Roland Cigarette Commercial|last=Rich Roland|date=16 February 2013|publisher=|via=YouTube}} 24. ^{{cite web|url=http://www.articlez.com/articles/?Doral-Cigarettes-Bringing-Cigarette-Advertising-Back-to-its-Roots&article_id=4799|title=Doral Cigarettes: Bringing Cigarette Advertising Back to its Roots|publisher=|accessdate=17 January 2017}} 25. ^{{cite web|url=https://books.google.com/?id=QkiFh0rH2VQC&pg=PA31&lpg=PA31&dq=doral+cigarettes#v=onepage&q=doral+cigarettes&f=false|title=Ski|date=1 November 1972|publisher=|via=Google Books}} 26. ^{{cite web|url=https://books.google.com/?id=SfXWkx-AY-AC&pg=PA35&lpg=PA35&dq=doral+cigarettes#v=onepage&q=doral+cigarettes&f=false|title=Ski|date=1 December 1972|publisher=|via=Google Books}} 27. ^{{cite web|url=https://books.google.com/?id=drVWdiHLwBAC&pg=PA18&lpg=PA18&dq=doral+cigarettes#v=onepage&q=doral+cigarettes&f=false|title=Ski|date=1 August 1972|publisher=|via=Google Books}} 28. ^{{cite web|url=https://books.google.com/?id=Nyt8o-JS-2wC&pg=PA31&lpg=PA31&dq=doral+cigarettes#v=onepage&q=doral+cigarettes&f=false|title=Ski|date=1 February 1973|publisher=|via=Google Books}} 29. ^{{cite web|url=https://books.google.com/?id=aRH9-8jxCHMC&pg=PA49&lpg=PA49&dq=doral+cigarettes#v=onepage&q=doral+cigarettes&f=false|title=Skiing|date=1 December 1972|publisher=|via=Google Books}} 30. ^{{cite web|url=https://www.ebay.com/itm/Vintage-Sew-on-Patch-Martini-Racing-BIG-/322065080934?_ul=CL|title=Vintage Sew-on Patch Martini Racing BIG!! - eBay|website=eBay}} 31. ^{{cite web|url=https://www.ebay.ie/itm/DORAL-NASTAR-SKI-RACING-EMBROIDERED-SEW-ON-ONLY-PATCH-SPORT-ADVERTISING/372250220616?hash=item56abd79848:g:ehsAAOSwfcVUEKrP|title=DORAL NASTAR ~ SKI RACING EMBROIDERED SEW ON ONLY PATCH SPORT ADVERTISING - eBay|website=eBay}} 1 : R. J. Reynolds Tobacco Company brands |
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