| 词条 | Fevicol |
| 释义 |
| name = Fevicol | logo = Fevicol brand logo.png | logo_upright = 10px | logo_alt = Logo of the adhesive brand Fevicol | logo_caption = Logo of the adhesive brand Fevicol | image = | image_upright = | alt = | caption = | producttype = Adhesive, glue, sealant | currentowner = Pidilite Industries Limited | producedby = Pidilite Industries Limited | country = India | introduced = 1959 | discontinued = | related = FeviKwik, Dr. Fixit | markets = India, US, Brazil, Thailand, Egypt, Bangladesh, Dubai[1] | previousowners = | trademarkregistrations = {{Collapsible list |framestyle=border:none; padding:0; |title= |1=Bahrain|2=Cambodia|3=Egypt|4=Indonesia|5=India|6=Malaysia|7=Philippines|8=Singapore|9=Thailand|10=Tunisia|11=United States|12=Vietnam [2]}} | ambassadors = | tagline = | website = {{URL|fevicol.in}} | module = | module1 = }} Fevicol is a brand of adhesives owned by the Indian company Pidilite Industries Limited. HistoryFirst marketed in India and in 1959, the brand was launched as an easy-to-use glue for carpenters as replacement for collagen and fat based adhesives (colloquially known as "saresh") that required boiling prior to application. Including an extensive range of consumer, craftsmen, engineering and industrial adhesives under the label, Fevicol is marketed in 54 countries, including over 50,000 locations in India. Product descriptionsFevicol branded glue is a white adhesive (the company brochures mention poly-synthetic resin). It appears as a white viscous paste. The company makes several variants of the product designed for attributes like bonding strength, Impact resistance, time to set, sagging, shrinkage, versatility, fire resistance, shock and vibration resistance, Non-staining etc.[3] "Fevicol MR" is used for bonding paper, cardboard, thermocol, fabrics, wood, and plywood.[4] "Fevicol SH" is a synthetic resin adhesive intended for wood working and various materials where one of the surfaces to be bonded is porous. SH strongly binds wood, plywood, laminate, veneers, MDF and all types of boards and cork; it is also employed in the manufacture of sporting goods and book binding. SH achieves handling strength in 8 to 10 hours, fully curing in 24. Fevicol is used in a generic sense by consumers in India to mean white glue. Fevicol, the largest selling brand of adhesives in India, has added another feather in its cap with the roll out of ‘Fevicol SH Xtra’. Fevicol SH Xtra is an improved, new generation variant of Fevicol SH, the flagship brand under Pidilite industries. Fevicol SH Xtra will be launched in Hyderabad initially, followed by country wide launch in phased manner.[5] InitiativesFevicol Design Ideas started in 1990 as Fevicol Furniture Book, with an idea of showcasing concepts of furniture designs suitable for Indian homes. Today the book is loved by all – interior designers, architects, home owners, students and so on. The books are part of a series of 31 volumes, each one focusing on a specific topic. They range from living rooms, bedrooms, children rooms, kitchens to commercial spaces, offices, showrooms, restaurants, farm houses, bungalows and many more. There are even specialized books on modern and interesting designs for doors, baths, sofa sets, LCD units, tables, dining and office chairs. Fevicol Design Ideas has seen more than 10 million in print. Recently they have launched Fevicol Design Ideas online, users can search for contractors and interior designers on the website.[6] Fevicol in popular cultureIn India, "Fevicol" is commonly used as a metaphor for strong bonding or stubborn stickiness, with numerous instances in Bollywood movies, topical jokes, and mundane conversation. "Fevicol Se" was the title of a song from the film Dabangg 2.[7] Catchy phrases from Fevicol TV ads include "Dum laga kar haisya, zor laga kar haisya"; "Fevicol ka mazboot jodh hai, tootega nahi".[8] References1. ^{{cite web |title=Balvant Parekh |url=https://www.forbes.com/profile/balvant-parekh/ |website=Forbes.com |accessdate=4 October 2018 |language=en}} 2. ^{{cite web |title=WIPO Global Brand Database |url=http://www.wipo.int/branddb/en/ |website=Wipo.int |accessdate=4 October 2018 |language=en}} 3. ^{{Cite web|url=http://www.pidilite.com/upload/brands/pdf/Fevicol_5_1.pdf|title=Pidilite's Product Guide - Fevicol|last=|first=|date=|website=pidilite.com|format=PDF|archive-url=https://web.archive.org/web/20140211031506/http://www.pidilite.com/upload/brands/pdf/Fevicol_5_1.pdf|archive-date=February 11, 2014|dead-url=yes|access-date=October 4, 2018}} 4. ^{{Cite web|url=http://www.pidilite.com/products/adhesives--sealants-1-1.html|title=Pidilite - Consumers and Craftsmen|last=|first=|date=|website=pidilite.com|archive-url=https://web.archive.org/web/20161130154404/http://www.pidilite.com/products/adhesives--sealants-1-1.html|archive-date=November 30, 2016|dead-url=yes|access-date=October 4, 2018}} 5. ^{{Cite web|url=http://www.indtoday.com/pidilite-launches-fevicol-sh-xtra-in-hyderabad-indtoday-com/|title=Pidilite launches Fevicol SH Xtra in Hyderabad|last=|first=|date=January 27, 2015|website=indtoday.com|archive-url=https://web.archive.org/web/20150215113636/http://www.indtoday.com/pidilite-launches-fevicol-sh-xtra-in-hyderabad-indtoday-com/|archive-date=February 15, 2015|dead-url=yes|access-date=October 4, 2018}} 6. ^{{cite web |title=Interior Design Ideas {{!}} Get the best styles at Fevicol Design Ideas |url=http://www.fevicoldesignideas.com |website=Fevicoldesignideas.com |accessdate=4 October 2018 |language=en}} 7. ^{{Cite news|url=https://lyricstaal.com/lyrics/fevicol-se-lyrics-dabangg-2-2012/|title=Fevicol Se Lyrics - Dabangg 2 - 2012|work=Lyricstaal|access-date=2018-10-04|language=en-US}} 8. ^{{cite news|url=http://sify.com/finance/fullstory.php?id=14692172|title=It's the pitch that keeps Fevicol's stickiness alive|last=Shukla|first=Tanvi|date=11 June 2008|publisher=DNA Money|accessdate=2009-06-28}} External links
2 : Adhesives|Indian brands |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。