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词条 Frankie (magazine)
释义

  1. History and profile

  2. Readership

  3. Content

  4. Other publications

  5. Staff

  6. References

  7. External links

{{Infobox Magazine
| image_file = frankie (magazine) issue 43 cover.jpg
| image_size =
| image_caption = Issue 43
| publisher = Morrison Media
| paid_circulation =
| unpaid_circulation =
| total_circulation = 58,631[1]
| circulation_year =
| language = English
| category = Women, Culture, Art, Design, Style, Fashion,
| frequency = Bi-monthly
| editor = Jo Walker
| editor_title =
| founded = 2004
| country = Australia
| based = Melbourne
| website = {{URL|frankie.com.au}}
| issn = 1449-7794
}}frankie magazine is a bi-monthly Australian magazine that features music, art, fashion, photography, craft and other cultural content. In 2012, it was awarded Australian Magazine of the Year at the Australian Magazine Awards, as well as winning out over both Vogue and Harper's Bazaar for the Australian Fashion Magazine of The Year.[2]

History and profile

frankie magazine was launched in October 2004[3] by editor Louise Bannister and creative director Lara Burke.[4] In early 2008, Bannister was replaced by Jo Walker as editor, with Bannister becoming publisher.

frankie magazine is owned and published by niche publisher Morrison Media, and makes up "frankiepress" along with its men's publication, Smith Journal.[5] Morrison Media was acquired by Pacific Star Network in November 2014.[6] Both founders of the magazine, Louise Bannister and Lara Burke, left the magazine before the acquisition.[4]

The magazine was headquartered in Queensland until 2013 when it was relocated in Melbourne.[4]

Readership

The magazine's audience has grown rapidly since its inception. It is now estimated to be read by 286,000 globally. Despite the 2008 Global Financial Crisis, that saw Australian magazine sales drop 3%,[7], frankie magazine's circulation rose by 31.60% in 2009: making frankie magazine the fastest growing magazine in Australia during that period.[8] The publication continued this trend in 2010, with circulation rising another 43.20%, according to the Australian Bureau of Circulation's January–June 2010 audit figures. This was the second year in a row that they had the highest growth out of all Australian magazines.[9] In comparison, Harper's Bazaar had an increase of 9.04% over the same time period.

frankie magazine also has significant social media impact, having a notable social media presence in Australian publishing, with over 175,000 Facebook fans and 55,000 Twitter followers.[10]

Content

frankie magazine covers a range of cultural topics that concern the 10 - to 15 -year-old age bracket. Their content features DIY and vintage culture as well as music, art, fashion, photography, craft, humour, hipster culture, illustration and design. ABC's 30 Report described frankie magazine as being between "quite edgy" and "quite daggy", having a strong emphasis on strong, curious stories instead of diets and celebrity culture, supporting emerging artists, musicians, entrepreneurs and designers and preferring to profile up-and-coming hipsters rather than existing ones.[11]

It has many well known senior contributors, including broadcaster and writer Marieke Hardy, and author Benjamin Law.

Other publications

In addition to their magazine and website, frankie magazine has also published a series of books through their imprint, frankiepress. These are two recipe books, "Afternoon Tea" and "Sweet Treats", an anthology of frankie magazine photography called "Photo Album", a book on creative and collaborative areas called "Spaces", and their "Gift Paper Book".[12]

frankie magazine also brings out a calendar and a diary annually, which have both sold out every year to date.

In 2011 frankie magazine launched a quarterly bambino publication for men, titled Smith Journal.[13]

Staff

  • Editor Sophie Kalagas
  • Creative Director Lara Burke
  • Publisher Louise Bannister
  • Designer and Fashion Co-ordinator Holly McCauely
  • Editorial Assistant and Online Editor Mia Timpano
  • Circulation Alf Santomingo

References

1. ^Media kit
2. ^Australian magazine awards
3. ^{{cite news|author=David Dale|title=Magazines in a bind|url=http://www.smh.com.au/entertainment/magazines-in-a-bind-20130823-2sf6j.html|accessdate=30 April 2016|work=The Sydney Morning Herald|date=23 August 2013}}
4. ^{{cite news|author=Megan Reynolds|title=Frankie Press co-founders depart as Morrison Media moves sales hub to Melbourne|url=https://mumbrella.com.au/frankie-press-co-founders-depart-204965|accessdate=29 October 2016|work=Mumbrella|date=7 February 2014}}
5. ^Frankie press
6. ^{{cite news|author=Alex Hayes|title=Frankie publisher Morrison Media bought out in $10m deal|url=https://mumbrella.com.au/frankie-publisher-morrison-media-bought-10m-deal-262164|accessdate=29 October 2016|work=Mumbrella|date=12 November 2014}}
7. ^{{cite web|author=Rachel Wells|url=http://www.theage.com.au/national/forget-celebrity-goss-this-mag-plays-it-smart-and-cool-20100220-omrv.html|title=Forget celebrity goss, this mag plays it smart and cool|work=The Age|date=20 February 2010|accessdate=23 December 2015}}
8. ^{{cite web|url=http://www.abc.net.au/news/stories/2010/06/09/2922264.htm|title=Homemade magazine bucks the trend|work=ABC|date=9 June 2010|accessdate=23 December 2015}}
9. ^{{cite web|url=http://mumbrella.com.au/abcs-masterchef-magazine-hits-the-big-time-while-rise-of-frankie-continues-31473|title=ABCs: Masterchef magazine hits the big time while rise of Frankie continues|work=Mumbrella|date=13 August 2010|accessdate=23 December 2015}}
10. ^{{cite web|url=https://www.twitter.com/frankiemagazine|title=frankie magazine (@frankiemagazine)|work=Twitter|accessdate=23 December 2015}}
11. ^{{cite web|url=http://www.abc.net.au/7.30/content/2010/s2921938.htm|title=The 7.30 Report |work=ABC|date=8 June 2010|accessdate=23 December 2015}}
12. ^{{cite web|url=http://www.frankiepress.com.au/shop |title=buy frankie magazine & Smith Journal magazine|work=frankie press|accessdate=23 December 2015}}
13. ^{{cite web|author=Michael Lallo |url=http://www.theage.com.au/national/size-doesnt-matter-in-a-shrinking-market-mens-magazines-try-new-models-to-stay-on-top-20110813-1is6i.html |title=Size doesn't matter. In a shrinking market, men's magazines try new models to stay on top|work=The Age|date=13 August 2011|accessdate=23 December 2015}}

External links

  • {{Official website|frankie.com.au}}
  • Pacific Star Network website
{{DEFAULTSORT:Frankie}}

10 : 2004 establishments in Australia|Art magazines|Australian women's magazines|Australian bi-monthly magazines|Design magazines|Women's fashion magazines|Magazines established in 2004|Pacific Star Network|Media in Queensland|Media in Melbourne

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