词条 | Graveyard slot |
释义 |
A graveyard slot (or death slot) is a time period in which a television audience is very small compared to other times of the day, and therefore broadcast programming is considered far less important.[1] Graveyard slots are usually in the early morning hours of each day, when most people are asleep. Because there is little likelihood of having a substantial viewing audience during this time period, providing useful television programming during this time is usually considered unimportant; some broadcast stations go off the air during these hours, and some audience measurement systems do not collect measurements for these periods. Some broadcasters may do engineering work at this time. Others use broadcast automation to pass-through network feeds unattended, with no one outside of broadcasting authority-mandated personnel and emergency anchors/reporters present at the local station overnight. A few stations use "we're always on" or a variant to position their 24-hour operation as a promotional selling point, though as this is now the rule rather than the exception it was in the past, it has now mainly become a selling point for a station's website instead. ProgrammingThe most well-known graveyard slot in most parts of the world is the overnight television slot, after late night television and before breakfast television/morning show (between 2:00{{nbsp}}a.m. and 6:00{{nbsp}}a.m.). During this time slot, most people who are at home are asleep, and most of those who are awake are either at work, away from the television, trying to fall asleep, or just returning home from a bar and too intoxicated to pay attention, leaving only insomniacs, intentionally nocturnal people, and irregular shift workers as potential audiences. Because of the small number of people in those categories, the overnight shift was historically ignored as a revenue opportunity, although increases in irregular shifts have made overnight programming more viable than it had been in the past. In the United States, for example, research has shown that the number of televisions in use at 4:30{{nbsp}}a.m. doubled from 1995 to 2010 (8% to 16%).[2] Since the advent of home video recording, some programs in this slot may be transmitted mainly with home taping in mind. Among these are the BBC's Sign Zone and their former specialist service BBC Select, which were for specialist audiences.[3][4] Some channels may carry adult-oriented content in the graveyard slot, although programming of a pornographic nature is restricted to subscription channels in most countries because government communications regulations forbid pornography on over-the-air channels at any time of the day. The slot is used in the United States by some niche networks to transmit live sports such as cricket, Nippon Professional Baseball, Philippine Basketball Association matches, and Australian rules football from Australia, India, Japan, the Philippines, and other nations where the American overnight is the Asian afternoon and evening. Some limited prime-time or noontime general programming from those nations is also transmitted live to the United States, and for anime sites such as Crunchyroll which have arrangements with Japanese networks to premiere episodes day-date-and-time, it can be considered that site's official primetime slot. The United States graveyard slot is often the premiere slot for content streaming on demand. 12:01{{nbsp}}a.m. in the Pacific Time Zone (or 3:01{{nbsp}}a.m. Eastern and 7:01 or 8:01{{nbsp}}a.m. UTC depending on daylight saving time), where the streaming provider Netflix is based, is when that provider often releases and premieres their series and films for the first time worldwide across all time zones, along with Amazon Prime. Hulu chooses to release their series at 12:01{{nbsp}}a.m. Eastern. Since the 1980s, graveyard slots, once populated by broadcasts of syndicated reruns and old movies, have increasingly been used for program-length infomercials or simulcasting of home shopping channels, which provide a media outlet with revenue and a source of programming without any programming expenses or the possible malfunctions which might come with going off-the-air; the graveyard slots can also be used as dumping grounds for government-mandated public affairs programming, or for station groups which are required by their parent companies to carry programming, to air those shows otherwise unpalatable in prime timeslots; for instance with Sinclair Broadcast Group, a public affairs program by political commentator Armstrong Williams (who has business interests with Sinclair), The Right Side, is required to be aired by all Sinclair stations, but is often seen in graveyard slots on those stations instead of its intended weekend late morning slots as many Sinclair stations choose locally instead to present educational shows and paid programming at that time. The most often seen original programming in the overnight period in the past was daytime talk shows which had failed to find an audience in their original timeslots and are being burned off, though with cable networks airing the same talk shows, usually a same-day late repeat of a successful talk show or infotainment news program is now carried; this is prevalent in markets with sports teams where coach's shows and team highlight shows preempt primetime infotainment shows before primetime, allowing it to be seen in some form on a station without penalty to the syndicator. No program that airs during an overnight graveyard slot may be counted toward the three minimum weekly hours of educational programming the U.S. government mandates stations carry each week. In cases where a television station carries an irregularly scheduled sporting event that preempts the network prime time lineup, in many cases the station may air the preempted programming in a graveyard slot during the same broadcast day to fulfill their contractual obligations. The Big Three television networks in the United States all offer regular programming in the overnight slot (ABC and CBS use overnight newscasts, with an emphasis on sports scores from West Coast games that typically conclude after 1{{nbsp}}a.m. ET and international financial markets with the ending of the Australasian and beginning of the European trading day, all of which takes place between 2 and 5{{nbsp}}a.m. ET, and NBC, which dropped its overnight news in the late 1990s, replays the fourth hour of Today). Each network also produces its early morning newscast at 4{{nbsp}}a.m. local time so that it may be tape-delayed to air before local news. Also, since the proliferation of digital video recorders, several cable and satellite outlets have begun airing original or rarely seen archival programming in these time slots to make them available to those recording them on DVRs (special restrictions prevent stations from using the overnight graveyard slot for E/I shows). An emerging trend in the United States is an increasingly early local newscast, which now begins as early as 4:00{{nbsp}}a.m. in some major markets, targeting those who work early shifts or are returning from late shifts; this early newscast would fit into the overnight daypart rather than breakfast television.[2] The graveyard slots' lack of importance sometimes benefits programs. Producers and program-makers can afford to take more risks, as there is less advertising revenue at stake. For example, an unusual or niche program may find a chance for an audience in a graveyard slot (a current day example is Adult Swim's FishCenter Live, which features games projected onto the video image of an aquarium), or a formerly popular program that no longer merits an important time slot may be allowed to run in a graveyard slot instead of being removed from the schedule completely. However, abusing this practice may lead to channel drift if the demoted programs were presented as channel stars at some time.[5] Another thing to note is the prevalence of cheaply produced local advertisements which allow an advertiser to purchase time on the station for a low cost, advertisements for services of a sexual nature (such as premium-rate adult rate entertainment services and adult products from companies such as Adam & Eve), and public service announcements airing in this time slot due to the reduced importance of advertising revenue. Up until 2014, some cable networks would broadcast educational programing that educators can tape as part of Cable in the Classroom during these hours. Examples{{original research|date=September 2018}}JapanJapanese over-the-air stations broadcast late night anime almost exclusively, starting in the Late night television slot at 11:00{{nbsp}}p.m., but bridging the graveyard slot and running until 4:00{{nbsp}}a.m.. Because advertising revenue is scant in these time slots, the broadcasts primarily promote DVD versions of their series, which may be longer, uncensored, and/or have added features like commentary tracks, side stories and epilogues.[6] United KingdomIn the UK, overnight is from 12:30{{nbsp}}a.m. to 6:00{{nbsp}}a.m.. BBC One showed Sign Zone from 2000 to 2013 during this time before simulcasting with BBC World News (in a 3 way simulcast between BBC One, BBC News Channel and BBC World News for the second part). Nowadays, BBC World News comes on usually after midnight or 1{{nbsp}}a.m. depending on which films or programmes are broadcast usually followed by Weather for the week ahead BBC Two shows Sign Zone and repeats for the first part and then either closes down which is marked in schedules as "This is BBC Two" ITV shows Jackpot247 (After Midnight on STV; Teleshopping on UTV) and then a repeats before showing ITV Nightscreen until 5:05 am on weekdays followed by The Jeremy Kyle Show, and 6{{nbsp}}a.m. at the weekend. Channel 4 shows repeats and films during these hours apart from Wednesdays where sports including, Motor Racing, Triathlon and Beach Volleyball are shown. During the National Football League season for American football, the American NBC's Sunday Night Football game, along with playoff games and the Super Bowl, are carried live, which is often also the case with other popular American sports airing in primetime in the UK on Sky Sports and BT Sport. Channel 5 shows Supercasino and some repeats. Most digital channels during this time either go off air or show simulcast with shopping channels and some stay on the air. BBC News Channel simulcasts with BBC World News during these hours. United StatesExamples of graveyard slots in the United States, outside of the traditional overnight slots, include:
Australia and New ZealandIn Australia and New Zealand, overnight is from midnight to 06:00, and this slot generally consists of American sitcoms and dramas which ended up failing in their home market but need to air in some form to justify the network's investment, or archived content, along with teleshopping programs, lower-tier American syndicated newsmagazines, and American breakfast television programmes delayed to fill the remainder of the slot. Content requirementsIn Canada, federal regulations require television channels and radio stations to carry a certain percentage of Canadian content (or Cancon). It is common for most privately owned television channels to air the bulk of their Cancon in such graveyard slots (especially weekday mornings and Saturday nights), ensuring they can meet their required percentages of Canadian programming while leaving room for more popular foreign programming in other time periods. For over-the-air terrestrial television stations, the overnight hours are generally not subject to Canadian content requirements, allowing some opportunity for niche or experimental programming during those hours, although most commonly infomercials air instead. Canadian radio stations have similar practices regarding broadcasts of Canadian music, known pejoratively as the "beaver hour". For the most part in modern times however, Cancon requirements are filled easily by television stations throughout the week through local newscasts and magazine programming, along with licensed versions of American programs such as ET Canada. Likewise, in the United States, some stations attempt to bury mandated E/I educational television programming in graveyard slots, though under current regulations by the Federal Communications Commission (FCC), Children's television series must air during times when children are awake (current standards state between 7:00{{nbsp}}a.m. and 10:00{{nbsp}}p.m.). Thus, these channels will "bury" E/I programs in the middle of a block of infomercials during daytime television hours, when most children are at school and are unlikely to ever see them. See also
References1. ^{{cite web|url=http://www.mediaknowall.com/gcse/gcse.php?pageID=TVsched|title=GCSE Media Studies Introduction|publisher=|accessdate=9 December 2016}} 2. ^1 {{cite web|url=https://www.nytimes.com/2010/09/01/business/media/01morning.html|title=TV News for Early Risers (or Late-to-Bedders)|date=1 September 2010|work=The New York Times|accessdate=9 December 2016}} 3. ^{{cite web|url=http://www.bbc.co.uk/accessibility/on_the_bbc/bsl_signed.shtml|title=BBC – My Web My Way – BSL programmes online|publisher=|accessdate=9 December 2016}} 4. ^{{cite book|last=Cain|first=John|title=The BBC: 70 years of broadcasting|year=1992|publisher=British Broadcasting Corporation|location=London|isbn=0-563-36750-4|pages=137 and 151}} 5. ^{{cite web|url=http://www.tvsquad.com/2008/01/21/tv-101-channel-drift-or-what-the-hell-happened-to-aande/ |title=TV 101: Channel Drift (or, what the hell happened to A&E?) |publisher=Tvsquad.com |date= |accessdate=2012-01-26}} 6. ^{{cite web|url=http://www.crunchyroll.com/anime-news/2011/11/19-1/japans-anime-broadcast-ethics-complaints-for-october-2011 |title=Japan's Anime Broadcast Ethics Complaints for October 2011 |publisher=Crunchyroll.com |date=2011-11-19 |accessdate=2011-12-05}} 7. ^Katherine Phillips. "Witty sitcoms scheduled in Friday night death slot," Richmond Times-Dispatch, March 28, 1986, page 46: "ABC is sending two of this season's brightest new sitcoms to certain death at the hands of J.R. Ewing and his Dallas clan." 8. ^John Voorhees. "ABC reshuffles schedule for ratings but deals only two new shows," The Seattle Times, December 13, 1985, page C5: "Also being dropped is Our Family Honor, the ABC series that has had the distinction of being the lowest-rated Nielsen show almost every week since its debut. It is in the Friday night death slot of 10 pm, against Miami Vice and Falcon Crest.' 9. ^Knight-Ridder News Service. 'Family Honor' ditched for 'Spenser', Lexington Herald-Leader (KY), October 19, 1985, page C6: "Spenser: For Hire, the above-par detective series starring Robert Urich, is being moved out of the Friday-night death slot' opposite Miami Vice and Falcon Crest. ... To make room for "Spenser," ABC is taking "Our Family Honor" off the air [Tuesdays], at least for a while and perhaps permanently. 10. ^News: Election 2006, The Austin Chronicle 11. ^{{cite news | last = Goodman | first = Tim | title = Saturday night is dead, yes, but Friday, too? |work=San Francisco Chronicle | pages = E1 | date = October 10, 2007| url = http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/10/09/DDSNSN1BE.DTL | accessdate =February 7, 2012 }} 12. ^{{Cite web|url = http://www.nydailynews.com/entertainment/cbs-tackles-topic-nfl-overruns-hurt-sunday-lineup-good-wife-mentalist-article-1.1124441|title = CBS tackles topic of NFL overruns & whether they hurt Sunday lineup of 'Good Wife,' 'Mentalist'|date = 30 July 2012|accessdate = 12 January 2015|last = Hinckley|first = David|publisher = New York Dally News}} 13. ^{{Cite news|url=https://www.nytimes.com/2008/02/02/arts/television/02bark.html|title='Just Fine as Tackles, but They Can’t Pass |last=Ryzik|first=Melena|date=February 2, 2008|work=The New York Times}} 14. ^{{cite news|title=Goal of spectacle colors NFL's thinking about Super Bowl halftime show|url=http://articles.chicagotribune.com/2011-02-06/business/ct-biz-0206-rosenthal--20110206_1_super-halftime-party-doritos-zaptime-halftime-show|publisher=Chicago Tribune|accessdate=30 January 2013|date=February 6, 2011}} External links{{s-start}}{{succession box| before = Late night television | title = Television dayparts | years = 2:00{{snd}}6:00{{nbsp}}a.m. | after = Breakfast television }}{{s-end}}{{Dayparting}} 4 : Audience measurement|Radio terminology|Television terminology|Television programming |
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