| 词条 | Harvey Duncan Dalda film |
| 释义 |
The Dalda film was an advertisement created for the marketing campaign in 1939 for a vanaspati (cooking fat) brand called Dalda.[1] It was conceived by Harvey Duncan, of LINTAS Ad agency and created in 1939 by Bombay Talkies. The film was shown from a cinema van that went round remote countrysides showing the film to villagers. This van consisted of a huge round tin to imitate the product packaging. The 1200-ft film is the second known screen motion film based advertisement in India, the first being a 1931 advertisement for a GM Chevrolet.[2] References 1 : Film advertising material |
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