请输入您要查询的百科知识:

 

词条 Hill Holliday
释义

  1. History

  2. Awards

  3. Notable work

  4. References

  5. External links

{{More citations needed|date=February 2014}}{{Infobox company
| name = Hill Holliday
| logo = Hill holliday logo.png
| logo_size = 200px
| caption =
| type = Subsidiary
| traded_as =
| genre =
| fate =
| predecessor =
| successor =
| foundation = {{Start date|1968|MM}}
| founder = Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday
| defunct =
| location_city = Exchange Place
Boston, Massachusetts
| location_country = United States
| locations =
| area_served =
| key_people = Karen Kaplan, Chairman and CEO
| industry = advertising agency
| products =
| production =
| services =
| revenue =
| operating_income =
| net_income =
| assets =
| equity =
| owner =
| num_employees =
| parent = Interpublic Group of Companies
| divisions =
| subsid =
| homepage = {{URL|www.hhcc.com}}
| footnotes =
| intl =
}}

Hill Holliday (HH) is a marketing and communications agency based in Boston, Massachusetts with offices in New York City and Greenville, South Carolina.[1][2] It is the 17th largest advertising agency in the U.S.[3] and is part of the world's third largest advertising and marketing conglomerate, IPG.

Karen Kaplan serves as Chairman and CEO of the agency, having worked there since 1982 when she was hired as a receptionist.[4] She has been named one of the "100 Most Influential Women in Advertising" by Advertising Age.[5]

History

Hill Holliday was founded in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc. by partners Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday.{{citation needed|date=April 2017}} It was acquired by IPG in 1998.[6]

Awards

The agency was named Media Magazine’s full-service Agency of the Year for 2011 and 2012,[7] and is the only agency to win Adweek’s Media Plan of the Year four years in a row.[8]

Notable work

  • Dunkin Donuts - "America Runs on Dunkin"
  • Bank of America - "Life's Better When We're Connected"
  • Cigna - "GO YOU"
  • Partnership for Drug-Free Kids - WeGotYou
  • AMD K6/K6-2 - Trucks, Diabolical, and Flatzone

References

1. ^{{cite web|url=http://www.hhcc.com/contact|title=Hill Holliday - Contact Page|date=10 August 2018|website=Hill Holliday}}
2. ^[https://www.nytimes.com/2004/01/14/business/media/14addes.html "Hill, Holliday Acquires Erwin-Penland Agency"], The New York Times, January 14, 2004
3. ^{{cite web|url=http://www.hhcc.com/|title=Hill Holliday - advertising agency / marketing - Boston, New York|date=10 August 2018|website=Hill Holliday}}
4. ^{{cite web|url=http://bostoncommon-magazine.com/personalities/articles/from-secretary-to-ceo-hill-holidays-karen-kaplan|title=Karen Kaplan: From Secretary to CEO|publisher=}}
5. ^{{cite web|url=http://adage.com/article/special-report-100-most-influential-women-in-advertising/women-advertising-rainmakers/237257/|title=Women in Advertising: The Rainmakers|publisher=}}
6. ^{{Cite web |url=http://www.thefreelibrary.com/Interpublic+Acquires+Hill,+Holliday-a020317346 |title=Archived copy |access-date=2014-01-31 |archive-url=https://web.archive.org/web/20140201221818/http://www.thefreelibrary.com/Interpublic+Acquires+Hill,+Holliday-a020317346 |archive-date=2014-02-01 |dead-url=yes |df= }}
7. ^{{cite web|url=https://www.mediapost.com/publications/article/190109/full-service-full-throttle-full-service-agency-o.html|title=Full Service, Full Throttle: Full Service Agency of the Year - Hill Holliday|publisher=}}
8. ^{{cite web|url=http://www.adweek.com/news/advertising-branding/adweekmedia-plan-year-99587|title=The AdweekMedia Plan of the Year|publisher=}}

External links

  • {{Official website|www.hhcc.com}}
{{Interpublic}}{{US-media-company-stub}}

3 : Advertising agencies of the United States|Interpublic Group|Companies based in Boston

随便看

 

开放百科全书收录14589846条英语、德语、日语等多语种百科知识,基本涵盖了大多数领域的百科知识,是一部内容自由、开放的电子版国际百科全书。

 

Copyright © 2023 OENC.NET All Rights Reserved
京ICP备2021023879号 更新时间:2024/9/24 3:26:48