“History of Google”的意思、由来-开放百科全书

The Google company was officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, which has become the most used web-based search engine. Page and Brin, students at Stanford University in California, developed a search algorithm at first known as "BackRub" in 1996. The search engine soon proved successful and the expanding company moved several times, finally settling at Mountain View in 2003. This marked a phase of rapid growth, with the company making its initial public offering in 2004 and quickly becoming one of the world's largest media companies. The company launched Google News in 2002, Gmail in 2004, Google Maps in 2005, Google Chrome in 2008, and the social network known as Google+ in 2011, in addition to many other products. In 2015, Google became the main subsidiary of the holding company Alphabet Inc.

The search engine went through numerous updates in attempts to combat search engine optimization abuse, provide dynamic updating of results, and make the indexing system rapid and flexible. Search results started to be personalized in 2005, and later Google Suggest autocompletion was introduced. From 2007, Universal Search provided all types of content, not just text content, in search results.

Google has engaged in partnerships with NASA, AOL, Sun Microsystems, News Corporation, Sky UK, and others. The company set up a charitable offshoot, Google.org, in 2005. Google was involved in a 2006 legal dispute in the US over a court order to disclose URLs and search strings, and has been the subject of tax avoidance investigations in the UK.

Early history

Beginning

In the search of a dissertation theme, Page had been considering among other things exploring the mathematical properties of the World Wide Web, understanding its link structure as a huge graph.^[3] His supervisor, Terry Winograd, encouraged him to pick this idea (which Page later recalled as "the best advice I ever got"^[4]) and Page focused on the problem of finding out which web pages link to a given page, based on the consideration that the number and nature of such backlinks was valuable information about that page (with the role of citations in academic publishing in mind).^[3]

Page's web crawler began exploring the web in March 1996, with Page's own Stanford home page serving as the only starting point.^[3] To convert the backlink data that it gathered for a given web page into a measure of importance, Brin and Page developed the PageRank algorithm.^[3] While analyzing BackRub's output which, for a given URL, consisted of a list of backlinks ranked by importance the pair realized that a search engine based on PageRank would produce better results than existing techniques (existing search engines at the time essentially ranked results according to how many times the search term appeared on a page).^[3]^[9]

Convinced that the pages with the most links to them from other highly relevant Web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine.^[10] The first version of Google was released in August 1996 on the Stanford website. It used nearly half of Stanford's entire network bandwidth.^[11]

BackRub is written in Java and Python and runs on several Sun Ultras and Intel Pentiums running Linux. The primary database is kept on a Sun Ultra II with 28GB of disk. Scott Hassan and Alan Steremberg have provided a great deal of very talented implementation help. Sergey Brin has also been very involved and deserves many thanks.|Larry Page^[12]

Late 1990s

Originally the search engine used Stanford's website with the domain google.stanford.edu. The domain google.com was registered on September 15, 1997. They formally incorporated their company, Google, on September 4, 1998 in their friend Susan Wojcicki's garage in Menlo Park, California. Wojcicki eventually became an executive at Google and is now the CEO at YouTube.

Both Brin and Page had been against using advertising pop-ups in a search engine, or an "advertising funded search engines" model, and they wrote a research paper in 1998 on the topic while still students. They changed their minds early on and allowed simple text ads.^[13]

By the end of 1998, Google had an index of about 60 million pages.^[14] The home page was still marked "BETA", but an article in Salon.com already argued that Google's search results were better than those of competitors like Hotbot or Excite.com, and praised it for being more technologically innovative than the overloaded portal sites (like Yahoo!, Excite.com, Lycos, Netscape's Netcenter, AOL.com, Go.com and MSN.com) which at that time, during the growing dot-com bubble, were seen as "the future of the Web", especially by stock market investors.^[14]

In March 1999, the company moved into offices at 165 University Avenue in Palo Alto, home to several other noted Silicon Valley technology startups.^[15] After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 2003.^[16] The company has remained at this location ever since, and the complex has since become known as the Googleplex (a play on the word googolplex, a number that is equal to 1 followed by a googol of zeros). In 2006, Google bought the property from SGI for US$319 million.^[17]

2000s

The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design.^[18] In 2000, Google began selling advertisements associated with search keywords.^[2] The ads were text-based to maintain an uncluttered page design and to maximize page loading speed.^[2] Keywords were sold based on a combination of price bid and click-throughs, with bidding starting at $.05 per click.^[2] This model of selling keyword advertising was pioneered by Goto.com (later renamed Overture Services, before being acquired by Yahoo! and rebranded as Yahoo! Search Marketing).^[19]^[20]^[21] While many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue.^[2]

Google's declared code of conduct is "Don't be evil", a phrase which they went so far as to include in their prospectus (aka "S-1") for their 2004 IPO, noting that "We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short term gains."^[22] In 2008, Google launched Knol, their own equivalent of Wikipedia,^[23] which failed four years later.^[24]

2010s

In 2011, the company launched Google+, its fourth foray into social networking, following Google Buzz (launched 2010, retired in 2011), Google Friend Connect (launched 2008, retired by March 1, 2012), and Orkut (launched in 2004, retired in September 2014^[25])

As of November 2014, Google operated over 70 offices in more than 41 countries.^[26]

In 2015, Google reorganized its interests as a holding company, Alphabet Inc., with Google as its leading subsidiary. Google continued to serve as the umbrella for Alphabet's Internet interests.^[27]^[28]^[29]

In 2019, however, Google+ has unfortunetly shutdown due to something that caused the ceasement.

Financing and initial public offering

The first funding for Google as a company was secured in August 1998 in the form of a US$100,000 contribution from Andy Bechtolsheim, co-founder of Sun Microsystems, given to a corporation which did not yet exist.^[30]

On June 7, 1999, a round of equity funding totalling $25 million was announced,^[31] the major investors being rival venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital.^[30] While Google still needed more funding for their further expansion, Brin and Page were hesitant to take the company public, despite their financial issues. They were not ready to give up control over Google.

Following the closing of the $25 million financing round, Sequoia encouraged Brin and Page to hire a CEO. Brin and Page ultimately acquiesced and hired Eric Schmidt as Google's first CEO in March 2001.^[32]

In October 2003, while discussing a possible initial public offering of shares (IPO), Microsoft approached the company about a possible partnership or merger.^[33] The deal never materialized. In January 2004, Google announced the hiring of Morgan Stanley and Goldman Sachs Group to arrange an IPO. The IPO was projected to raise as much as $4 billion.

Google's initial public offering took place on August 19, 2004.^[34] A total of 19,605,052 shares were offered at a price of $85 per share.^[35] Of that, 14,142,135 (another mathematical reference as {{radic|2}} ≈ 1.4142135) were floated by Google and 5,462,917 by selling stockholders. The sale raised US$1.67 billion, and gave Google a market capitalization of more than $23 billion.^[36] Many of Google's employees became instant paper millionaires. Yahoo!, a competitor of Google, also benefited from the IPO because it owns 2.7 million shares of Google.^[37]

The company was listed on the NASDAQ stock exchange under the ticker symbol GOOG. When Alphabet was created as Google's parent company, it retained Google's stock price history and ticker symbol.

Growth, 2003-2006

In February 2003, Google acquired Pyra Labs, owner of the Blogger website. The acquisition secured the company's competitive ability to use information gleaned from blog postings to improve the speed and relevance of articles contained in a companion product to the search engine Google News.

In February 2004, Yahoo! dropped its partnership with Google, providing an independent search engine of its own. This cost Google some market share, yet Yahoo!'s move highlighted Google's own distinctiveness,{{Citation needed|date=September 2016}} and today{{when|date=November 2014}} the verb "to google" has entered a number of languages (first as a slang verb and now as a standard word), meaning "to perform a web search" (a possible indication of "Google" becoming a genericized trademark).{{citation needed|date=November 2014}}

After the IPO, Google's stock market capitalization rose greatly and the stock price more than quadrupled. On August 19, 2004, the number of shares outstanding was 172.85 million while the "free float" was 19.60 million (which makes 89% held by insiders). Google has a dual class stock structure in which each Class B share gets ten votes compared to each Class A share getting one. Page said in the prospectus that Google has "a dual class structure that is biased toward stability and independence and that requires investors to bet on the team, especially Sergey and me."

In June, 2005, Google was valued at nearly $52 billion, making it one of the world's biggest media companies by stock market value.^[38]

On August 18, 2005 (one year after the initial IPO), Google announced that it would sell 14,159,265 (another mathematical reference as π ≈ 3.14159265) more shares of its stock to raise money. The move would double Google's cash stockpile to $7 billion. Google said it would use the money for "acquisitions of complementary businesses, technologies or other assets".^[39]

On September 28, 2005, Google announced a long-term research partnership with NASA which would involve Google building a {{convert|1,000000|sqft|m2|adj=on}} R&D center at NASA's Ames Research Center, and on December 31, 2005 Time Warner's AOL unit and Google unveiled an expanded partnership—see Partnerships below.

Additionally in 2005, Google formed a partnership with Sun Microsystems to help share and distribute each other's technologies. As part of the partnership Google will hire employees to help in the open source office program OpenOffice.org.^[40]

With Google's increased size came more competition from large mainstream technology companies. One such example is the rivalry between Microsoft and Google.^[41] Microsoft had been touting its Bing search engine to counter Google's competitive position. Furthermore, the two companies are increasingly offering overlapping services, such as webmail (Gmail vs. Hotmail), search (both online and local desktop searching), and other applications (for example, Microsoft's Windows Live Local competes with Google Earth). In addition to an Internet Explorer replacement Google designed its own Linux-based operating system called Chrome OS to directly compete with Microsoft Windows. There were also rumors of a Google web browser, fueled much by the fact that Google was the owner of the domain name "gbrowser.com".{{Citation needed|date=September 2016}} These were later proven when Google released Google Chrome. This corporate feud boiled over into the courts when Kai-Fu Lee, a former vice-president of Microsoft, quit Microsoft to work for Google. Microsoft sued to stop his move by citing Lee's non-compete contract (he had access to much sensitive information regarding Microsoft's plans in China). Google and Microsoft reached a settlement out of court on December 22, 2005, the terms of which are confidential.^[42]

While the company's primary market is in the web content arena, Google has experimented with other markets, such as radio and print publications. On January 17, 2006, Google announced that it had purchased the radio advertising company dMarc, which provides an automated system that allows companies to advertise on the radio.^[44] Google also began an experiment in selling advertisements from its advertisers in offline newspapers and magazines, with select advertisements in the Chicago Sun-Times.^[45]

During the third quarter 2005 Google Conference Call, Eric Schmidt said, "We don't do the same thing as everyone else does. And so if you try to predict our product strategy by simply saying well so and so has this and Google will do the same thing, it's almost always the wrong answer. We look at markets as they exist and we assume they are pretty well served by their existing players. We try to see new problems and new markets using the technology that others use and we build."

After months of speculation, Google was added to the Standard & Poor's 500 index (S&P 500) on March 31, 2006.^[46] Google replaced Burlington Resources, a major oil producer based in Houston that had been acquired by ConocoPhillips.^[47] The day after the announcement Google's share price rose by 7%.^[48]

Name

The name "Google" originated from a misspelling of "googol",^[49]^[50] which refers to the number represented by a 1 followed by one-hundred zeros. Page and Brin write in their original paper on PageRank:^[51] "We chose our systems name, Google, because it is a common spelling of googol, or 10¹⁰⁰ and fits well with our goal of building very large-scale search engines."

There are uses of the name going back at least as far as the creation of the comic strip character Barney Google in 1919. British children's author Enid Blyton used the phrase "Google Bun" in The Magic Faraway Tree (published 1941) and The Folk of the Faraway Tree (published 1946),^[52] and called a clown character "Google" in Circus Days Again (published 1942).^[53] There is also the Googleplex Star Thinker from Douglas Adams' The Hitchhiker's Guide to the Galaxy. In March 1996, a business called Groove Track Productions applied for a United States trademark for "Google" for various products including several categories of clothing, stuffed toys, board games, and candy. The firm abandoned its application in July 1997.^[54]

Having found its way increasingly into everyday language, the verb "google" was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning "to use the Google search engine to obtain information on the Internet."^[55]^[56] The use of the term itself reflects their mission to organize a seemingly infinite amount of information on the web.^[50] In November 2009, the Global Language Monitor named "Google" No. 7 on its Top Words of the Decade list.^[57] In December 2009 the BBC highlighted Google in their "Portrait of the Decade (Words)" series.^[58] In May 2012, David Elliott filed a complaint against Google, Inc. claiming that Google's once distinctive mark GOOGLE® has become generic and lacks trademark significance due to its common use as a transitive verb. After losing to Google in UDRP proceedings involving many "Google-related" domain name registrations that he owns, Elliott later sought a declaratory judgment that his domain names are rightfully his, that they do not infringe any trademark rights Google may own, and that all Google's registered GOOGLE® marks should be cancelled since "Google" is now a common generic word worldwide that means "to search the Internet."^[59]

Philanthropy

In 2004, Google formed a non-profit philanthropic wing that gave all the details to the user with a non profit aim and determination unlike, Google.org, giving it a starting fund of $1 billion.^[60] The express mission of the organization is to help with the issues of climate change (see also global warming), global public health, and global poverty. Among its first projects is to develop a viable plug-in hybrid electric vehicle that can attain {{nowrap|0.24 litre/10 km.}}^[61]

Partnerships

Google has worked with several corporations, in order to improve production and services.

On September 28, 2005, Google announced a long-term research partnership with NASA which would involve Google building a {{convert|1,000000|sqft|m2|adj=on}} R&D center at NASA's Ames Research Center. NASA and Google are planning to work together on a variety of areas, including large-scale data management, massively distributed computing, bio-info-nano convergence, and encouragement of the entrepreneurial space industry. The new building would also include labs, offices, and housing for Google engineers.^[62] In October 2006, Google formed a partnership with Sun Microsystems to help share and distribute each other's technologies. As part of the partnership Google will hire employees to help the open source office program OpenOffice.org.^[40]

Time Warner's AOL unit and Google unveiled an expanded partnership on December 21, 2005, including an enhanced global advertising partnership and a US$1 billion investment by Google for a 5% stake in AOL.^[63] As part of the collaboration, Google plans to work with AOL on video search and offer AOL's premium-video service within Google Video. This did not allow users of Google Video to search for AOL's premium-video services. Display advertising throughout the Google network will also increase.

In August 2006, Google signed a $900 million offer with News Corp.'s Fox Interactive Media unit to provide search and advertising on MySpace and other News Corp. websites including IGN, AmericanIdol.com, Fox.com, and Rotten Tomatoes, although Fox Sports is not included as a deal already exists between News Corp. and MSN.^[64]^[65]

On December 6, 2006, British Sky Broadcasting released details of a Sky and Google alliance.^[66] This includes a feature where Gmail will link with Sky and host a mail service for Sky, incorporating the email domain "@sky.com".

In 2007, Google displaced America Online as a key partner and sponsor of the NORAD Tracks Santa program.^[67]^[68]^[69] Google Earth was used for the first time to give visitors to the website the impression that they were following Santa Claus' progress in 3-D.^[70] The program also made its presence known on YouTube in 2007 as part of its partnership with Google.^[71]

In January 2009, Google announced a partnership with the Pontifical Council for Social Communications, allowing the Pope to have his own channel on YouTube.^[72]

In January 2013, Google announced a partnership with Kia Motors and Hyundai. The partnership integrates Google Maps and Place into new car models to be released later in 2013.^[73]

.mobi top-level domain (2007)

In coordination with several of the major corporations, including Microsoft, Nokia, LG, Samsung, and Ericsson, Google provided financial support in the launch of the .mobi top level domain created specifically for the mobile internet, stating that it is supporting the new domain extension to help set the standards that will define the future of mobile content and improve the experience of Google users.^[74] In early 2006, Google launched Google.mobi, a mobile search portal offering several Google mobile products, including stripped-down versions of its applications and services for mobile users.^[75] On September 17, 2007, Google launched "Adsense for Mobile", a service to its publishing partners providing the ability to monetize their mobile websites through the targeted placement of mobile text ads.^[76] Also in September, Google acquired the mobile social networking site, Zingku.mobi to "provide people worldwide with direct access to Google applications, and ultimately the information they want and need, right from their mobile devices."^[77]

Legal battles

Gonzales v. Google

On January 18, 2006, the U.S. Justice Department filed a motion to compel in United States district court in San Jose seeking a court order that would compel search engine company Google Inc. to turn over "a multi-stage random sample of one million URL's" from Google's database, and a computer file with "the text of each search string entered onto Google's search engine over a one-week period (absent any information identifying the person who entered such query)."^[78] Google maintains that their policy has always been to assure its users' privacy and anonymity, and challenged the subpoena. On March 18, 2006, a federal judge ruled that while Google must surrender 50,000 random URLs, the Department of Justice did not meet the necessary burden to force Google to disclose any search terms entered by its users in Google.

Bedrock Computer Technologies, LLC vs. Google, Inc

A jury in Texas awarded Bedrock Computer Technologies $5 million in a patent lawsuit against Google.^[79]^[80] The patent allegedly covered use of hash tables with garbage collection and separate chaining in the Red Hat Linux kernel. Google and Bedrock later settled the case and the judgment was vacated by the court.^[81]

UK tax avoidance investigation

In November 2012, the UK government announced plans to investigate Google, along with Starbucks and Amazon.com, for possible tax avoidance.^[82] On 20 January 2016, Google announced that it would pay £130m in back taxes to settle the investigation.^[83] However, only 8 days later, it was announced that Google could end up paying more, and UK tax officials were under investigation for what has been termed a "sweetheart deal" for Google.^[84]

See also

References

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