词条 | Idealo |
释义 |
| name = idealo.de | logo = Idealo Logo RGB blue white letters.svg | logo size = | logo alt = | collapsible = | screenshot = | screenshot size = | screenshot alt = | caption = | type = GmbH | traded as = | founded = | dissolved = | predecessor = | successor = | location = Berlin | country = Germany | country of origin = | locations = | area served = | founder = Martin Sinner, Dr. Albrecht von Sonntag, Christian Habermehl & others | chairman = | chairperson = | president = | CEO = Dr. Albrecht von Sonntag Dr. Philipp-Christopher Peitsch Jörn Rehse | MD = | GM = | key people = | industry = | products = | services = Price comparison | revenue = | operating income = €52,612,705.01 (2012) | international = yes | net income = | assets = | equity = | owner = idealo internet GmbH | employees = 650 (2016) | parent = Axel Springer SE (74,9%) | divisions = | subsidiaries = | url = {{URL|idealo.de}} | programming language = | ipv6 = | alexa = Global:{{IncreaseNegative}} 1,058 (2015) Germany:{{IncreaseNegative}} 29 (2015) | website type = | advertising = | registration = Not required | users = | language = German, English, Italian, French, Spanish | launched = | current status = Online | native clients = | footnotes = }} The company idealo internet GmbH is a price comparison service launched in Germany in 2000, and since bought by the Axel Springer AG publishing company. The headquarters are in Berlin, Germany. The idealo website allows users to compare prices on a range of products from hundreds of shops. HistoryThe company was founded by Martin Sinner, Albrecht von Sonntag, Christian Habermehl and others in 2000, using €500,000 in venture capital (of which €350,000 from KfW).[1] In July 2006, Axel Springer bought a 74.9% majority interest in idealo internet GmbH for an undisclosed sum.[2] Its 2012 revenues were €52,612,705.01.[3] TechnologyThe idealo sites use a combination of screen scraping retailers' websites and CSV files supplied by the retailers themselves to create a unique database of product offers that is filtered by real people. These prices are matched against a bespoke backend database of products and this matching process is carried out by using a fuzzy logic automated matching system as well as large teams of people also acting as a quality control filter. Business model{{unreferenced section|date=February 2015}}idealo is a consumer review and price comparison website that is similar to other price comparison services in that it is financed by advertisers on traffic quantities as well as quality. Companies advertising their products on idealo track user traffic and clicks through tracking pixels.[4] Main Differences from CompetitionProduct offers displayed on the idealo website are normally ordered by price where the lowest is shown at the top of any listing, however on product listing pages the products are ordered by price, popularity, user rating or test results. This is in contrast to alternative price comparison services such as Kelkoo and Shopping.com, which feature only paying retailers and allow them to bid for position in the rankings. Each idealo product page also features a place for product reviews and shows a trend graph of each product costs over time. Notes1. ^{{cite news |title=Unsere 15 Besten |date=19 August 2012 |newspaper=Berliner Morgenpost |url=http://www.morgenpost.de/printarchiv/biz/article108682654/Unsere-15-Besten.html}} 2. ^{{cite news |newspaper=Handelsblatt |title=Springer kauft Preissuchmaschine idealo |date=25 July 2006 |archiveurl=https://web.archive.org/web/20070228150941/http://www.handelsblatt.com/news/Unternehmen/IT-Medien/_pv/grid_id/1215915/_p/201197/_t/ft/_b/1112267/default.aspx/springer-kauft-preissuchmaschine-idealo.html |archivedate=28 February 2007|url=https://www.handelsblatt.com/news/Unternehmen/IT-Medien/_pv/grid_id/1215915/_p/201197/_t/ft/_b/1112267/default.aspx/springer-kauft-preissuchmaschine-idealo.html}} 3. ^{{Cite web |url=https://www.bundesanzeiger.de/ebanzwww/wexsservlet?genericsearch_param.fulltext=idealo&genericsearch_param.part_id=&%28page.navid%3Dto_quicksearchlist%29=Suchen |title=Bundesanzeiger |publisher=Bundesministerium der Justiz und für Verbraucherschutz |accessdate=2 February 2015}} 4. ^{{Cite web|url=https://www.ingenioustechnologies.com/project/idealo/|title=Case Study: idealo|website=Ingenious Technologies AG|language=en-US|access-date=2019-01-30}} External links
2 : Comparison shopping websites|Review websites |
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