| 词条 | Interstitial webpage |
| 释义 |
On the web, interstitials are web pages displayed before or after an expected content page, often to display advertisements or confirm the user's age (prior to showing age-restricted material). Most interstitial advertisements are delivered by an ad server. They should not be confused with cookie consent pages directives set by the Data Protection Directive from the EU. Some people take issue with the use of such pages to present online advertising before allowing users to see the content they were trying to access.[1] Meaning of interstitial{{wiktionary|interstitial}}In this context, interstitial is used in the sense of “in between”. The interstitial web page sits between a referenced page and the page which references it—hence it is in between two pages.[2] This is distinct from a page which simply links directly to another, in that the interstitial page serves only to provide extra information to a user during the act of navigating from one page to the next. In digital marketing, the term “interstitial” is often used in the sense of “interstitial advertising”, rather than “interstitial webpage”. In some cases, this may lead to confusion because interstitial ads are not always served on interstitial web pages. According to a standard advanced by the IAB, an interstitial (also known as a between-the-page ad) can either be displayed on a separate webpage, or appear briefly as an overlay on the target page.[2] Moreover, mobile advertising guidelines created by the Mobile Marketing Association (MMA) include in-app interstitial ads, that are integrated into applications, rather than web pages.[3] In January 2017 Google added a search ranking penalty to pages with interstitials. [4] CircumventionMany interstitial pages are circumvented by NoScript and AdBlock. See also
References1. ^ {{webarchive |url=https://web.archive.org/web/20090326074226/http://modernl.com/article/ethical-blogging-101 |date=March 26, 2009 }} {{web-stub}}2. ^1 {{cite web |url=http://www.iab.net/displayguidelines |title=IAB Display Advertising Guidelines |publisher=Iab.net |date= |accessdate=2015-07-27}} 3. ^{{cite web|url=http://www.mmaglobal.com/files/mobileadvertising.pdf |format=PDF |title=Mobile aDvertising Guidelines : Version 5.0 |publisher=Mmaglobal.com\\accessdate=2015-07-27}} 4. ^{{Cite web|title = Helping users easily access content on mobile | url = https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html|accessdate = 2018-08-17}} 2 : World Wide Web|Internet advertising methods |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。