| 词条 | Isolezwe | ||||||||||||||||||||||||||||||||||||||||||||||
| 释义 |
| name = Isolezwe | image = | caption = | type = Daily newspaper | format = Tabloid | foundation = 2002 | ceased publication = | price = | owners = Independent News and Media SA | political position = | publisher = | editor = | staff = | language = Zulu | readership = | headquarters = | ISSN = | website = {{url|//www.iol.co.za/isolezwe}} }}Isolezwe is a Zulu-language newspaper launched in 2002 by Independent News & Media. It is published daily in Durban, South Africa, in the tabloid format. Editor Thulani Mbathi describes their target market as "the modernising Zulu ... [s]omeone who may go back home to the rural areas to slaughter a cow to amadlozi [the ancestors], but is as equally comfortable taking his family out for dinner and a movie in a shopping mall".[1][2] HistoryIn June 2004, Isolezwe launched their online edition; their fellow Independent News & Media publications described it as the first Zulu-language news website.[3][4] In the five years after its founding, it performed much better than Independent's English-language South African dailies, growing from a circulation of under 30,000 to more than 95,000, according to Audit Bureau of Circulations figures.[1] Much of their circulation consists of single-copy sales rather than subscriptions. It continued its strong performance in the first quarter of 2010, with a 34% increase in circulation to 104,481, as compared to industry-wide 2.3% drop in sales. Circulation for their Sunday edition, Isolezwe ngeSonto, also reached 71,219. Paper insiders disagreed on the reasons for the growth; editor-in-chief Mbathi credited human-interest stories and local news, while joint managing director Brian Porter mentioned editorial content and sports as "vital ingredients".[5] LanguageIsozwele is known for using a more urban form of Zulu, in contrast to its competitor Ilanga, which describes itself as using a "purer form" of the language. Distribution areas
Distribution figures
Readership figures
See also
References1. ^1 {{citation|url=http://www.mg.co.za/article/2007-05-28-the-all-new-zulu|periodical=Mail and Guardian|date=2007-05-28|title=The all new Zulu|last=Tolsi|first=Niren|accessdate=2010-06-03}} 2. ^{{cite web|title=Media Update (Isolezwe conquers the streets)|url=http://www.mediaupdate.co.za/?IDStory=18156|accessdate=24 June 2013}} 3. ^{{citation|url=http://www.iol.co.za/index.php?set_id=1&click_id=31&art_id=iol1087809565896Z400|periodical=Independent Online|title=Zulu goes online with Isolezwe website|date=2004-06-21|accessdate=2010-06-03}} 4. ^{{citation|date=2004-06-30|periodical=The Mercury|url=http://www.themercury.co.za/index.php?fSectionId=283&fArticleId=2132750|last=Khan|first=Farook|title=Isolezwe launches into cyberspace|accessdate=2010-06-03}} 5. ^{{citation|url=http://www.timeslive.co.za/business/article545837.ece/Zulu-papers-lead-SA-sales|title=Zulu papers lead SA sales|date=2010-07-12|accessdate=2010-08-26|periodical=Times Live}} 6. ^{{cite web|title=Isolezwe Website|url=//www.iol.co.za/isolezwe|accessdate=19 June 2013}} 7. ^[//www.abc.org.za/ Audit Bureau of Circulations (S.A)] 8. ^1 {{cite web | url=http://www.abc.org.za/Files.aspx/Download/93 | title=ABC Q4 Presentation | publisher=Audit Bureau of Circulations | accessdate=29 March 2016}} 9. ^1 http://www.marklives.com/2015/05/abc-analysis-q1-2015-the-biggest-circulating-newspapers-in-south-africa/?category=media 10. ^[//www.saarf.co.za/amps-presentations/ SAARF AMPS (Previous Presentations)] 11. ^[//www.saarf.co.za/AMPS/presentations-amps.asp SAARF AMPS (Industry Presentations)] External links
{{Independent News & Media}}{{SouthAfrica-newspaper-stub}} 6 : Independent News & Media|Media in Durban|Daily newspapers published in South Africa|Publications established in 2002|Zulu-language media|2002 establishments in South Africa |
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