1. Name

2. References

3. External links

Ittiam Systems is a venture capital funded global technology company founded by ex-Managing Director of Texas Instruments' India Srini Rajam in 2001, developing multimedia solutions for End-to-End Video distribution and delivery, ranging the complete gamut from content creation to consumption. It is headquartered in Bangalore, India and has marketing offices in the United States, UK, France, Japan, China, Singapore and Taiwan.

Ittiam Systems is a trusted solutions provider to world leaders in multimedia, enabling next generation experiences through its complete suite of intelligent audio-video technologies, systems and solutions. Backed by its proven multimedia expertise and insights, Ittiam’s products deliver real intelligence to solve its customers’ most complex technology challenges, empowering them to deliver high performance, efficient and reliable audio-video products in rapid time. Ittiam’s solutions are at the heart of millions of lifestyle products that drive mobility, content access, networking and sharing.

Ittiam Systems is focused in catering to the special demands of Embedded and Online Video segments. Ittiam provides intellectual property, both hardware and software, by way of optimized IP components, SDKs and applications for embedded or PC platforms, in an OS agnostic manner, catering to the needs of the new-age Consumer Electronics, all the way to high-end, niche Enterprise Systems. Ittiam IPs are embedded in millions of consumer products such as Smartphones, Tablets, STBs and Smart TVs. Ittiam demonstrates its multi-device player app featuring HEVC and MPEG-DASH Streaming for PC & mobile, and its Cloud service with HEVC Transcode, bringing “Anytime, Anywhere” capabilities of the Cloud to the Modern Media Enterprise.

Ittiam Systems is India's first technology firm to be based on licensing of intellectual property (IP).^[2] Revenue is mainly generated through licensing of its DSP intellectual property and reference designs.

One of its early United States customers was e.Digital Corporation, a San Diego-based company that developed the digEplayer portable audio/video in-flight entertainment device under contract by Tacoma, Washington-based APS, now named digEcor. e.Digital's Robert Putnam was quoted as saying "We're constantly scouri ng the world for high-performance technologies that are already out there."^[3]

For the third consecutive year, Ittiam Systems was awarded the title "The world's most preferred DSP IP supplier" in the DSP Professionals Survey 2006 by Forward Concepts, USA.^[4][5]

The company recently won the Confederation of Indian Industry's (CII) 2018 [https://www.ittiam.com/unboxed/srini-ceo-ip-open-source/ Award for Best Patents Portfolio] (medium engineering category). It has won many other industry awards including Red Herring 100 Asia Company, which recognizes 100 private companies in Asia that drive the technology industry's future,^[6] and NASSCOM innovation award 2006.^[7]

In early 2007, ITTIAM became one of the few IP companies in the world to obtain certification for 802.11g IP.^[8]

Ittiam’s HEVC Decoder for Smartphones, Tablets and Home Entertainment to Be Showcased at ARM TechCon 2013.^[9]

Ittiam Systems demonstrated its HEVC and VP9 implementations accelerated using ARM Mali-T600 GPU Compute technology at CES 2014^[10] and MWC 2014.^[11] Improvements in performance and energy efficiency were achieved by leveraging ARM Cortex® CPU with ARM NEON™ and ARM Mali GPU Compute technologies.^[12][13]

Name

Ittiam is an acronym for French mathematician Rene Descarte’s philosophical dictum – I Think, Therefore I Am, signifying the company's unending quest for widening its horizons of knowledge to achieve technology excellence.

References

External links

• Ittiam Systems official website
• [https://www.ittiam.com/unboxed/qna-mukund/ Interview of Mukund Srinivasan, CBO, Ittiam]

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