| 词条 | Jack Morton Worldwide |
| 释义 |
| name = Jack Morton Worldwide | logo = Jack Morton Worldwide Logo.png | logo_size = 250px | caption = | type = Subsidiary | genre = | foundation = {{Start date|1939|MM}} | founder = Jack Morton | defunct = | location_city = 142 Berkeley Street Boston, Massachusetts | location_country = United States | industry = Branding agency | products = Branding & identity Consumer insights Design Digital Marketing Customer events/conferences Tradeshows/exhibits New market introductions Experiential/consumer engagements | num_employees = 600 | key_people =Josh McCall, Chairman and CEO Julian Pullan, Vice Chairman, President International | parent = Interpublic Group of Companies | homepage = {{URL|http://www.jackmorton.com/}} }}Jack Morton Worldwide is an American multinational brand experience agency. It is a subsidiary of The Interpublic Group of Companies (IPG). The company’s current chairman and CEO is Josh McCall.[1] Conference & Incentive Travel Magazine ranked Jack Morton Worldwide as the number one agency based upon 2016 event-based turnover.[2] In 2016, Event Magazine named them the top brand experience agency.[3] Company historyJack Morton Worldwide, as it is known today, was named after its founder, Irvin Leonidas "Jack" Morton who was born in 1910 on a tobacco and cotton farm in Newport, North Carolina.[4] Morton eventually earned his high school diploma at the age of 22 and moved to Washington D.C. and enrolled in The George Washington University while supported himself by working at Western Electric dispatching sound engineers to movie theaters.[5] While attending George Washington, Morton joined a fraternity, became a member of the interfraternity council, and soon began booking bands for fraternity dances. The bands then asked Morton to represent them in other venues in Washington. Morton printed up business cards for Jack Morton Orchestras, using the fraternity house payphone and his Western Electric office for messages. After a short stint as a refrigerator salesman, Morton started booking bands to fraternities and sororities in Washington under the name of Jack Morton Enterprises (later changed to Jack Morton Productions). He later began booking orchestras in hotels, resorts, and night clubs in the Washington area. 1940sAfter World War II the business expanded beyond the Washington area with the opening of additional offices in New York and Chicago. Large corporations were now looking to redesign their conventions to attract and entertain customers and employees, not just to do business. The new hotels now had banquet and meeting facilities with sound systems that were ideally suited to host the conventions that trade and professional associations. During this time the modern business convention was emerging and large corporations began to see conventions as a good place to do business. American businesses would expand the scope and scale of the events they organized for their customers and employees with world class entertainment from radio and Hollywood. Jack Morton Productions produced events and trade shows for corporations like Johnson & Johnson, General Motors and industry associations like American Trucking Association using entertainers such as Lawrence Welk, Bob Hope, George Burns, Jack Benny, and Red Skelton. 1950sStarting in the 1950s, Jack Morton Productions expanded to produce entire conventions and promotional events in major cities around the United States. The American Trucking Association was his first big convention client and the trade group stuck with Morton for 35 years;[6] 1960sIn the early 1960s, William I. "Bill" Morton, the son of Jack Morton, joined the company and helped to expand the company into the area of audio-visual productions and changed the name of the company to Jack Morton Productions (JMP). It was during this time when JMP became a full-service corporate communications agency, producing entertainment programs, training programs, audio-visuals, and video conferences for a variety of corporations and trade associations. 1970sBy 1977 Bill Morton had become Chairman and CEO, with offices opened in San Francisco (1972) and Atlanta (1976). During this time, the company grew to include capabilities including planning, exhibits and environments, themed attractions and multimedia. 1980sOffices opened in Detroit (1987), Los Angeles (1987), Boston (1990) and Minneapolis (1990) and the company began to shift its focus from an entertainment production company to a full service creative agency. 1990sIn April 1998, the holding company, Interpublic Group, bought Jack Morton Company[7] for a stock transaction that according to the Wall Street Journal was likely worth more than $50 million. 2000sIn 2000 Jack Morton acquired about 40 percent of rival Caribiner International, Inc. assets, paying $90 million for its events and communications division, which included the staging of sales meetings, events, and exhibits.[8] Later in 2000, Jack Morton Company renamed itself as Jack Morton Worldwide rather than take on the Caribiner name. Bill Morton retired in 2003 after more than a quarter-century of leading the company his father founded.[9] In recent years Jack Morton Worldwide has added capabilities in areas such as: print, television, digital, public events (Special Olympics, 2004 Summer Olympic Opening and Closing Ceremonies); exhibits; digital media; content marketing;[10] broadcast design (The Colbert Report, ESPN Sports Center); and more focused markets like Latinos. [11]Major events
Recent awards
OfficesJack Morton has offices in Boston, Chicago, Detroit, Los Angeles, New York, Norwalk, Princeton, San Francisco, London, Düsseldorf, Dubai, Beijing, Shanghai, Hong Kong, Seoul, Singapore, Brisbane, Melbourne, and Sydney; as well as an affiliate in São Paulo; and field offices in Alpharetta, Naperville, Thousand Oaks, Danbury, and Irving. References1. ^{{cite web | url = http://lookbook.adage.com/Agencies/Jack-Morton-Worldwide | title = About Jack Morton Worldwide | accessdate = 2013-03-26 | work = Ad Age Look Book | publisher = Advertising Age}} 2. ^{{cite news |last=Harwood |first=Susie |url=http://www.citmagazine.com/article/1439058/state-industry-2017-agency-landscape |title=State of the Industry 2017: The Agency Landscape |work=C&IT (Conference & Incentive Travel) |date=2017-07-11 |accessdate=2017-07-11 }} 3. ^{{Cite web|url=http://www.eventmagazine.co.uk/top-30-brand-experience-agencies-jack-morton-worldwide/agencies/article/1392068|title=Top 30 brand experience agencies: Jack Morton Worldwide|website=www.eventmagazine.co.uk|access-date=2016-07-23}} 4. ^{{cite news | first = Nat | last = Ives | title = Irvin Morton, 94; Brought Stars To Corporations' Conventions | date = July 1, 2004 | publisher = The New York Times Company | url = https://www.nytimes.com/2004/07/01/business/irvin-morton-94-brought-stars-to-corporations-conventions.html | work = The New York Times | accessdate = 2013-03-26}} 5. ^{{cite book | last1 = Morton | first1 = Jack | title = The Jack Morton (Who's He?) Story | publisher = Vantage Press | year = 1985 | isbn = 978-0533062720}} 6. ^{{cite news | first = L. Peat | last = O'Neil | title = The Show-It-All | date = 1992-07-26 | publisher = The Washington Post | url = http://www.highbeam.com/doc/1P2-1017286.html | archive-url = https://web.archive.org/web/20140611021925/http://www.highbeam.com/doc/1P2-1017286.html | dead-url = yes | archive-date = 2014-06-11 | work = Washington Post Magazine | page = 7}} 7. ^{{cite news | first = Judy | last = Warner | title = IPG Purchases Events Planning Firm | date = 20 April 1998 | url = http://www.adweek.com/news/advertising/ipg-purchases-events-planning-firm-44857 | work = AdWeek | accessdate = 2013-03-26}} 8. ^{{cite web | url = http://www.haygroup.com/downloads/ww/Jack_Morton_Business_Case.pdf | title = Hearts and Minds Jack Morton’s Acquisition of Caribiner | accessdate = 2013-03-26 | year = 2001}} 9. ^{{cite web | url = http://www.jomc.unc.edu/n-c-halls-of-fame/n-c-advertising-hall-of-fame#morton | title = N.C. Advertising Hall of Fame | accessdate = 2013-03-26 | publisher = University of North Carolina School of Journalism and Mass Communication}} 10. ^{{Cite web|url=http://www.jackmorton.com/about/|title=About Us {{!}} Jack Morton|language=en-US|access-date=2016-07-23}} 11. ^{{cite news|url=http://news.bbc.co.uk/sport1/hi/olympics_2004/3564088.stm|title=Athens lights up the Games|publisher=BBC SPORT |accessdate=2008-01-24|last=|first= | date=2004-08-14|first1=Andrew|last1=Fraser|first2=Matt|last2=Davis}} 12. ^{{cite book | last1 = Goldblatt | first1 = Joe | title = Special Events: The Roots and Wings of Celebration | publisher = John Wiley & Sons | year = 2007 | isbn = 978-0470144923}} 13. ^{{cite news | first = Manjeet | last = Kripalani | title = IBM's India Pep Rally | date = June 5, 2006 | publisher = Bloomberg L.P. | url = http://www.businessweek.com/stories/2006-06-05/ibms-india-pep-rally | work = Business Week | accessdate = 2013-03-25}} 14. ^{{cite web | url = http://specialevents.com/archive/jack-morton-creates-ibm-event-19000 | title = Jack Morton creates IBM event for 19,000 | accessdate = 2013-03-25 | date = 13 June 2006}} 15. ^{{cite news |last=Parry |first=Adam |url=https://www.eventindustrynews.co.uk/news/festivals-outdoor-event-news/jack-morton-worldwide-create-spectacular-london-new-years-eve-firework-display/ |title=Jack Morton Worldwide create the spectacular London New Year’s Eve Firework Display |work=Event Industry News |date=2017-01-03 |accessdate=2017-02-04 }} 16. ^{{cite news | title = 360 video: London New Year's Eve fireworks | date = Dec 31, 2016 | publisher = BBC | url = https://www.bbc.com/news/uk-38463678 | accessdate = 2017-01-03}} 17. ^{{cite news | first = Natalie | last = Hammond | title = Jack Morton works on London New Year’s Eve fireworks | date = 20 December 2012 | publisher = Centaur Communications Ltd | url = http://www.designweek.co.uk/news/jack-morton-works-on-london-new-year%E2%80%99s-eve-fireworks/3035777.article | work = Design Week | accessdate = 2013-03-25}} 18. ^{{cite web | url = http://www.insidethegames.biz/commonwealth-games/2014/18242-glasgow-2014-appoint-jack-morton-worldwide-to-deliver-opening-and-closing-ceremonies | title = Glasgow 2014 appoint Jack Morton Worldwide to deliver Opening and Closing Ceremonies. It has been known, however, for employees and their families to exaggerate the events that the company run.| accessdate = 2013-03-25 | last = Mackay | first = Duncan | date = 14 August 2012 | work = Inside the Games | publisher = Dunsar Media Company Limited}} 19. ^{{cite news |last=Parry |first=Adam |url=http://eventindustrynews.co.uk/brand-marketing/lions-festivals-appoints-jack-morton-for-eurobest-film/ |title=Lions Festivals Appoints Jack Morton for eurobest Film |work=Event Industry News |date=2015-12-01 |accessdate=2015-12-03 }} 20. ^1 {{cite web |url=https://www.chiefmarketer.com/jack-morton-takes-top-honors-2018-pro-awards-gala/ |title=Jack Morton Takes Top Honors at 2018 PRO Awards Gala |last=Odell |first=Patty |work=Access Intelligence, LLC |date=2018-06-19 |accessdate=2018-10-20 }} External links
5 : Branding companies of the United States|Business services companies established in 1939|Interpublic Group|Companies based in Boston|1939 establishments in the United States |
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