“Kudzu.com”的意思、由来-开放百科全书

词条

Kudzu.com

释义

History
Features
References
External links
General Articles

{{Infobox dot-com company
| name = Kudzu.com
| logo = Kudzu-logo.png
| type = Subsidiary
| foundation = June 2005
| dissolved = November 2018
| founder = Tom Bates
| location = Atlanta, GA, USA
| key_people =
| industry = Business ratings and reviews / Local Search
| products =
| revenue =
| operating_income =
| net_income =
| num_employees =
| parent = Cox Media Group
| subsid =
| services = Review site
| homepage = www.kudzu.com
| footnotes =
}}

Kudzu.com was an online directory that aggregated user reviews and ratings on local businesses, merchants, and service providers. Kudzu.com was established by Cox Enterprises in 2005, and later owned and operated by Cox Media Group. The site closed on November 30, 2018.

History

Kudzu.com initially served the market of Atlanta, and expanded to Arizona, San Diego, and Las Vegas in the fall of 2006. In the fall of 2007, Kudzu.com expanded nationally, offering business information and the ability for customers to rate and review businesses in all markets across the United States.^[1]

In August 2010, Kudzu.com partnered with HGTV, where HGTV's videos and content were added to Kudzu.com, and the ability to search Kudzu.com's listings was added to several HGTV websites.^[2] The partnership ended at the end of 2011.

Shortly thereafter, Kudzu became part of Cox Media Group under The Atlanta Journal-Constitution newspaper, and returned its focus to Atlanta. In 2013, Kudzu launched a Digital Solutions product line to help online businesses improve their SEO and optimize their web presence.

Features

Kudzu.com's database included structured profiles to describe what the companies offer. Profiles contained marketing descriptions, photographs of work performed, videos, coupons, professional affiliations, and credentials. It also lets consumers provide user-generated reviews and ratings of local businesses. Site visitors interested in finding a service provider could search or browse profiles by service rendered, specialty, geographic location, and “star” rating, among other fields, to find businesses for their particular home and personal needs.

The site focused on small businesses and home-owners. Merchants that registered with Kudzu.com had the option of replying to negative reviews.

Some of Kudzu.com's features included:

Merchant written profiles
Lists of services, brands, styles, etc.
Multiple reviews per business
Mapping capabilities
Star ratings and attribute scoring (for Quality, Service, and Price)
Merchant-uploaded videos
Merchant-uploaded photos
Printable online coupons
“Virtual House”, where users could click on parts of the house, room-by-room, to get appropriate directory listings. Clicking on a fish aquarium in the master bedroom, for instance, led to listings for pet stores. Clicking on the rug led to listings for maid services.

References

1. ^“Kudzu.com Announces 100,000 Comprehensive Consumer Reviews”, Kudzu.com press advisory, 27 June 2007
2. ^“HGTV Pairs with Kudzu for Local Effect”, ClickZ, 10 August 2010

External links

General

www.Kudzu.com

Articles

Arizona Republic: New directory aiming for top of search lists (December 20, 2006)
KGTV San Diego: 10News Click: Kudzu.com (December 11, 2006)
Forbes: [https://www.forbes.com/leadership/2006/10/10/leadership-newspapers-media-lead-innovation-cx_cc_1011clayton.html%20 The Future Of Newspapers] (October 11, 2006)
SearchEngineWatch.com: The Local Video Revolution (Jun 1, 2007)
Search Engine Journal: Kudzu.com Local Search Growing Outside of Atlanta (October 30, 2006)

4 : Community websites|Consumer guides|Review websites|Cox Enterprises

随便看

开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。