KUTX (98.9 FM) is a radio station licensed in Leander, Texas and serving the greater Austin, Texas area.^[2] The station is under ownership of University of Texas at Austin. Previously, the station's broadcast license was held by Border Media Partners (BMP Austin License Company, L.P.). Its studios are on campus, and the transmitter site is located just east of Lake Travis.

The headquarters are at the Belo Center for New Media (A0704) at the University of Texas at Austin.^[1]

Programming

98.9 signed on in 1988 at 99.1 FM as KLTD, "Kool 99 FM" with the Satellite Music Network's "Kool Gold" format brought to them by Adams Broadcasting, which eventually spun off the Kool Gold format to Dial Global. This lasted until 1993, when KLTD would flip to KUTZ as part of the Satellite Music Network-Z Rock Network.

98.9 FM would flip again, this time to news/talk as KJFK in 1996, which would last until Border Media Partners acquired the station in September 2000, and would flip to Rock AC as "The Hill", KHHL, and later became Spanish CHR, "Exitos 98.9", and then "La Ley 98.9" with a Regional Mexican format.

The Regional Mexican format would last until November 29, 2009, when Bain Capital took over most of the assets of the Austin, Texas cluster of Border Media Partners, and would return to talk radio as "98.9 The Big Talker". The KXBT Call Letters were transferred from the 104.9 and (Previously 104.3) as the format was for the Rhythmic Contemporary format "The Beat" before Univision flipped the 104.9 Frequency now KTXX.

As "98.9 The Big Talker", the station's weekday line-up included The Sean Rima Show during morning rush hour/drive time hours, The Glenn Beck Program during late-morning and early-afternoon hours (often referred to in radio station lingo as the Rush Limbaugh time slot), The Dave Ramsey Show during mid-afternoon hours, "Tabu" (a male-oriented sex and relationships show) Saturdays and Sundays 9pm-Midnight with Rachael Wax, The Schnitt Show during late-afternoon hours, and The Mark Levin Show during late-rush hour and early-evening hours. The weekends included The Jesus Christ Show, The Otherside with Steve Godfrey, Leo Laporte The Tech Guy, John Clay Wolfe, and The Weekend. The station was also the Houston Texans affiliate for the Austin, Texas market.

On August 15, 2011, after a listener survey and facing stagnant ratings, BMP Radio dropped the news/talk format in favor of Classic Hits. From August 15, 2011 to September 3, 2011, KXBT simulcasted KXXS ("True Oldies 92.5"). The True Oldies Channel programming moved permanently to 98.9 FM on September 3 as "98.9 Austin's Greatest Hits", and KXXS dropped the oldies format in favor of ESPN Deportes, formerly located on KWNX.

As of January 23, 2012, KXBT began locally programming Monday-Friday 6am-7pm and added a local morning show from 6am-10am with Bo Chase In The Morning as well as syndicated host Tom Kent weekdays from 7pm-12am. Scott Shannon's satellite-fed True Oldies Channel continued to air overnights and Sundays at 7pm. On Saturdays, KXBT aired Saturday Night Dance Fever live at the Iron Cactus North on Stonelake Boulevard in Austin. The program featured dance classics of the 1970s, 1980s, and early-1990s.

On July 7, 2012, as part of Border Media's Austin selloff, the Board of Regents at the University of Texas announced their intention to vote on their acquisition of KXBT for $6 million; while questions about the proposal tabled the vote for some time, it was approved on August 23, and UT shortly after announced their intention to move KUT's music programming to 98.9 under new calls KUTX by the start of 2013. On November 26, KXBT announced that their classic hits format would end the following Friday, the 30th.^[2] At 2PM that day, Austin's Greatest Hits signed off with Don McLean's "American Pie", and 98.9 began playing Christmas music whilst promoting the upcoming launch of KUTX, Starting with Here Comes Santa Claus by Elvis Presley from the 1957 Album, Elvis' Christmas Album.^[3] On December 26 at Midnight, after playing "Rudolph the Red-Nosed Reindeer by Burl Ives & Videocraft Chorus, 98.9 began its "Music Preview", with the first song as KUTX being "We Can Work It Out" by The Beatles. The jockless preview gave way to the fully staffed version of the format on January 2.^[4] KUTX is marketed as "The Austin Music Experience."

References