“Lakmé Cosmetics”的意思、由来-开放百科全书

Lakmé is an Indian cosmetics brand which is owned by Hindustan Unilever. Having Kareena Kapoor and Ananya Pandey as the ambassador, it ranked at number 1 among the cosmetics brands in India.

^[3]^[4] Lakme started as a 100% subsidiary of Tata Oil Mills (Tomco). It was named after the French opera Lakmé, which itself is the French form of Lakshmi (the goddess of wealth) who is renowned for her beauty. It was started in 1952 famously, because then Prime Minister Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products and personally requested JRD Tata to manufacture them in India.^[5] Simone Tata joined the company as director and went on to become the chairperson.^[6] In 1996, Tata sold off their stakes in Lakmé Lever to HUL, for Rs 200 Crore^[7](45 million US$).

In the Brand Trust Report 2012, Lakme was ranked 104th among India's most trusted brands and following year it was ranked 71st on the list. In 2014, Lakme was ranked 36th among India's most trusted brands according to the Brand Trust Report 2014.^[8] The company is the title sponsor for Lakme Fashion Week (LFW) a bi-annual fashion event which takes place in Mumbai.^[9]

References

1. ^{{cite news|title=Shraddha Kapoor turns brand ambassador for Lakme|url=https://indianexpress.com/article/entertainment/screen/shraddha-kapoor-turns-brand-ambassador-for-lakme/| date=19 December 2014 | newspaper=The Indian Express | accessdate=22 January 2019}}
2. ^{{Cite news|url=https://www.mid-day.com/articles/indias-biggest-cosmetic-brand-signs-ananya-panday-as-their-brand-endorser/19896177|title=India's biggest cosmetic brand signs Ananya Panday as their brand endorser|work=Mid Day|language=en-US}}
3. ^{{cite web|title=Top Cosmetic Brands in India|url=http://top10companiesinindia.co.in/2014/07/13/top-cosmetic-brands-in-india/|work=top10companiesinindia.co.in|accessdate=12 November 2015}}
4. ^{{cite web|title=Top 10 Cosmetic Brands in India|url=http://business.mapsofindia.com/top-brands-india/cosmetic.html|work=mapsofindia.com|accessdate=12 November 2015}}
5. ^{{cite news | url=http://indiatoday.intoday.in/education/story/make-in-india-10-indian-brands-at-par-with-foreign-brands/1/420142.html | title=Make in India: 10 Indian brands at par with foreign brands | work=India Today | date=20 February 2015 | accessdate=15 July 2015}}
6. ^{{Cite news|url = http://www.thesundayindian.com/en/story/simone-tata/7/3142/|title = Simone Tata|last = |first = |date = |work = |accessdate = 15 July 2015|publisher = The Sunday Indian}}
7. ^{{cite book|title=The voyage to excellence: the ascent of 21 women leaders of India IncHello|last= Amarnath & Ghosh|first=|authorlink=|author2=Nischinta Amarnath |author3=Debashish Ghosh |year=2005|publisher=Pustak Mahal|location=|isbn=81-223-0904-6|page=214|url=https://books.google.com/books?id=ihSAxpz1e4EC&pg=PA214&dq=Lakm%C3%A9+Cosmetics&hl=en&ei=rKv_TKyjDYKr8AaIgt2ZAQ&sa=X&oi=book_result&ct=result&resnum=2&ved=0CDcQ6AEwAQ#v=onepage&q&f=false }}
8. ^{{Cite web|url=http://www.trustadvisory.info/allindia_2014.html |title=India's Most Trusted Brands 2014 |date= |accessdate= |website= |publisher=Trust Research Advisory |last= |first= |deadurl=yes |archiveurl=https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html |archivedate=2015-05-02 |df= }}
9. ^{{cite news|title=Fashion business poised for dramatic growth: FDCI|url=http://timesofindia.indiatimes.com/Fashion-business-poised-for-dramatic-growth-FDCI/articleshow/17896739.cms|accessdate=1 April 2012|newspaper=Times of India|date=2 August 2002}}