| 词条 | Lambrini |
| 释义 |
Lambrini is a light and fruity perry that is manufactured in Liverpool by Halewood International. It was first created by the company in 1994. Lambrini dominates the British commercial perry market, with a 53.6% market share in the off trade.[1]{{verify source|date=January 2016}} VarietiesLambrini is available in Original (6.8% ABV) which is a recent change of around 2018, Luci (3.5% ABV), Cherry, Peach and Strawberry (all 5% ABV). A 2009 study on alcohol sold in supermarkets and off licences in North East England identified Lambrini as the cheapest alcohol in the wine category, measured on the price of a unit of alcohol.[2] Production for a bottle of Lambrini takes about six weeks.[3] Lambrini has on occasion been accused of deliberate confusion with other wine and perry manufacturers' products beginning with "Lam", such as Lambrusco.[4][5][6] MarketingAlthough Lambrini is not a wine but a perry, it is a marketed more in the style of a wine than of a traditional perry or cider.[7] Its marketing is targeted to women.[8][9] The Committee of Advertising Practice published a new edition of their advertising code in 2005, and the campaign for Lambrini was the first to be found non-compliant.[10] The Advertising Standards Authority banned the ad in question for implying that the drink may bring sexual or social success.[11] The advertising for the product was changed in 2015 from the slogan "Lambrini girls just wanna have fun", by launching a new "Bring the Brini" marketing campaign.[12] Implicitly it has been associated with so-called chav-culture, or the lower classes, in Britain. [13] References1. ^Nielsen HIL Defined {{abbr|WSD|weighted selling distribution}} w/e 3rd Jan 2015 2. ^{{cite report |title=Selling Alcohol at Pocket Money Prices|date=January 2010 |publisher=Balance, North East of England Alcohol Office |page=10 |url=https://www.hartlepool.gov.uk/download/meetings/id/2807/download_the_agenda_and_reports}} 3. ^{{cite news|last1=Parry|first1=Josh|title=How Lambrini is made: Step inside the factory as the drink turns 21|url=http://www.liverpoolecho.co.uk/news/liverpool-news/how-lambrini-made-step-inside-10209474|accessdate=31 December 2015|work=Liverpool Echo|date=6 October 2015}} 4. ^{{cite web |url=https://www.ipo.gov.uk/t-challenge-decision-results/t-challenge-decision-results-bl?BL_Number=O/132/04 |title=Trade mark decision O/132/04 |date=11 May 2004 |publisher=Intellectual Property Office}} 5. ^{{cite news |url=https://www.independent.co.uk/news/uk/home-news/legal-battle-over-lambrusco-turns-into-sour-grapes-634532.html |title=Legal battle over lambrusco turns into 'sour grapes' |date=9 October 2000 |last=Herbert |first=Ian |work=The Independent |accessdate=31 December 2015}} 6. ^{{cite web |url=http://www.entheweb.co.uk/article1.php?id=62&page=2 |title=Getting the drinks in |last=McCubbin |first=Scott |date=April 2003 |work=EN the magazine for Entrepreneurs |publisher=Excel Publishing Company |archiveurl=https://web.archive.org/web/20040921041511/http://www.entheweb.co.uk/article1.php?id=62&page=2 |archivedate=21 September 2004 |dead-url=unfit}} 7. ^{{cite web|url=http://www.thedrum.com/news/2015/06/26/lambrini-bring-brini-brand-relaunch-including-tlc-sponsorship-deal|title=Lambrini to 'Bring the Brini' with brand relaunch including TLC sponsorship deal|author=West, Gillian|date=26 June 2015|work=The Drum|accessdate=31 December 2015}} 8. ^{{cite web|last1=Millar|first1=Rupert|title=Lambrini targets female shoppers|url=http://www.thedrinksbusiness.com/2010/07/lambrini-targets-female-shoppers/|website=The Drinks Business|accessdate=31 December 2015|date=14 July 2010}} 9. ^{{cite web|last1=Morton|first1=Andy|title=Halewood International puts heart into Lambrini redesign to capture female market|url=http://www.just-drinks.com/news/halewood-international-puts-heart-into-lambrini-redesign-to-capture-female-market_id117327.aspx|website=just-drinks.com|publisher=Aroq Ltd|accessdate=31 December 2015|date=23 June 2015}} 10. ^{{cite news |url=http://news.sky.com/story/357829/ugly-men-called-in-for-drinks-firms-ads |title=Ugly Men Called In For Drinks Firms Ads |date=27 July 2005 |publisher=Sky News |accessdate=31 December 2015}} 11. ^{{cite news |url=http://news.bbc.co.uk/1/hi/england/merseyside/4722147.stm |title=Drinks adverts told 'no sexy men' |date=27 July 2005 |publisher=BBC News |accessdate=31 December 2015}} 12. ^{{cite web|url=http://www.marketingmagazine.co.uk/article/1353494/lambrini-relaunches-bring-brini-slogan|title=Lambrini relaunches with 'Bring the Brini' slogan|author=Bold, Ben |date=26 June 2015|work=Marketing |accessdate=31 December 2015}} 13. ^{{cite web|url=https://www.bbc.co.uk/news/uk-england-leeds-43227761|title=Leeds University 'chav party' hockey club punished|date=28 February 2018||accessdate=1 March 2018}} See also
External links
3 : British alcoholic drinks|Companies based in Liverpool|Alcoholic drink brands |
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