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词条 Lebedyansky (company)
释义

  1. History

     Acquisition by PepsiCo 

  2. Affiliated brands

     Premium  Mid-priced  Low-budget  Baby food 

  3. See also

  4. References

  5. External links

{{Use dmy dates|date=May 2011}}{{Infobox company
| name = Lebedyansky JSC
| logo =
| type = Joint stock
| foundation = 1967
| location = Lebedyan, Moscow, Russia
| key_people = Brad Listenburg
| num_employees =
| revenue = ~ US$800 million (2007)
| industry = Foods and beverages
| products = Fruit juice
Vegetable juice
Baby food
Soft drinks
| homepage = http://www.lebedyansky.com/
}}

Lebedyansky ({{lang-ru|Лебедянский}}) is a Russian multi-national company that manufacturers fruit juice, baby food, vegetable juice, and soft drinks. The company is owned by PepsiCo, and is the largest fruit juice manufacturer in Eastern Europe and the sixth largest in the world.[1] Lebedyansky has two major production centers, both located in the Lipetsk Oblast.

History

In 1967, a cannery was established in Lebedyan, Lipetsk Oblast, around 350 kilometers south of Moscow. The company produced canned fruits and vegetables.

In 1992 the company was privatized and transformed into a joint stock company. In 1996, Lebedyansky launched its first branded product, Tonus Juice and in 1998, the company management decided to pursue a major expansion. Fruit juice experts from European and American companies worked on the project, and revenue grew from US$18 million in 1998 to US$375 million in 2004, and market share from 4% to 30%.

Acquisition by PepsiCo

On 20 March 2008, PepsiCo announced their acquisition of 75.53% of Lebedyansky, for the sum of US$ 1.4 billion, making PepsiCo the largest shareholder, and parent company of Lebedyansky.[1] The purchase was completed on 28 August 2008.[2]

Affiliated brands

In becoming the leading juice producer in Russia, Lebedyansky developed the following brands:

Premium

  • Ya
    • 14 juices and nectars
    • 4 traditional Russian berry flavors

Mid-priced

  • Tonus

Low-budget

  • Fruktoviy Sad, a brand that received heavy advertising campaigns, by itself accounts for 16% of all juice sold in Russia
    • Apple Juice
    • Tomato Juice
    • 10 different fruit nectars
  • Frustyle, a stylish brand that appeals to young people
    • Blood Orange
    • Kiwi
    • Mango-Papaya
    • Banana-Strawberry
  • Privet

Baby food

  • Lebedyanska
  • Frutonjanja (en: Fruitnurse)

See also

  • Wimm-Bill-Dann Foods, Russian yogurt and fruit juice producer, also owned by PepsiCo
  • PepsiCo, American multi-national corporation, parent company, and largest shareholder of Lebedyansky
  • Food industry of Russia

References

1. ^{{cite web|url=http://www.ft.com/cms/s/0/825d29f8-f692-11dc-bda1-000077b07658.html |title=/ Retail & Consumer – Pepsi in deal with Russia juice group |work=Financial Times |date=20 March 2008 |accessdate=14 May 2011}}
2. ^{{cite news|title=PepsiCo Completes Acquiring Majority Stake in Russia's Lebedyansky - Update|url=http://www.rttnews.com/696948/pepsico-completes-acquiring-majority-stake-in-russia-s-lebedyansky-update.aspx|accessdate=13 January 2016|work=RTTNews|date=28 August 2008}}

External links

  • [https://web.archive.org/web/20060905071244/http://lebedyansky.com/ Lebedyansky – English language]
{{PepsiCo}}{{Russia-company-stub}}

8 : Drink companies of Russia|Drink companies of the Soviet Union|Manufacturing companies based in Moscow|Companies based in Lipetsk Oblast|Companies established in 1967|1967 establishments in Russia|PepsiCo subsidiaries|Companies formerly listed on the Moscow Exchange

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