| 词条 | Magic Bullet (appliance) |
| 释义 |
| title = The Magic Bullet | image = Magic bullet blender.jpeg | image_size = | alt = | caption = A Magic Bullet blender | type = Blender | inventor = | launch year = | company = Homeland Housewares | available = | current supplier = | last production = | models = | url = {{url|https://getmagicbullet.com/}} | notes = }} The Magic Bullet is a compact blender sold by Homeland Housewares, a division of the American company Alchemy Worldwide, and sold in over 50 countries.[1] It is widely marketed through television advertisements and infomercials and sold in retail stores under the "As seen on TV" banner. A feature-limited retail version not under this banner called the "Magic Bullet Single Shot+" is also available. Since the introduction of the Magic Bullet, other incarnations include the Magic Bullet To Go, the Magic Bullet Mini, the Bullet Express, the Baby Bullet, the NutriBullet, the Party Bullet and the Dessert Bullet. ProductThe Magic Bullet is a personal blender that is designed to be used as a space saving replacement for other appliances such as a blender, food processor, and electric juicer.{{cn|date=October 2016}} The name is derived from the ogive-shaped curve of the blending cups.{{cn|date=October 2016|reason=I dont see anything "ogive-shaped" in the picture}} The entire Magic Bullet system consists of an electric blender base with a number of attachments. Attachments included with the product include:
Other add-ons can be purchased separately:
Lawsuit and explosion allegationsIn May 2018, Fox affiliate KTTV in Los Angeles obtained test videos from NutriBullet which appeared to show the machine exploding in different situations, and some consumers told FOX11 they were injured by using the blender. Fourteen people have sued the company saying they were cut or burned when their NutriBullet exploded. The company has denied responsibility for the consumers’ injuries.[2] UsageThe appliance is used by attaching a blade attachment to the desired cup and fitting the assembly upside down on top of the base. The base contains the motor that turns the blade, which is inside the cup. When one applies pressure to the top of the unit, the blade spins. If one turns the cup to lock into the base, it will continue to spin until it is disengaged.[3] InfomercialThe Magic Bullet is known for its 30-minute infomercial, broadcast mostly in the early hours of the morning.[4][5] HistoryThe design for the Magic Bullet and its attachments is registered with the United States Patent and Trademark Office to Lenny Sands, CEO and founding partner of Alchemy Worldwide.[1] Homeland Housewares has introduced add-ons and different versions of the Magic Bullet including the Bullet2Go (with various accessories), the Bullet Express, and a Fat Burning Boost supplement to be used in conjunction with the Magic Bullet.{{cn|date=January 2015}} In 2015, Magic Bullet introduced an app that offers breakfast, lunch and dinner recipes to Magic Bullet users. [6] In October 2017, the Bluetooth-enabled NutriBullet Balance was released.[7] The blender works with a companion app which allows users to track calories from ingredients processed using the machine.[8] Copyright infringementThe Magic Bullet has been replicated and imitated on more than one occasion.[9] Homeland Housewares, LLC, is a member of eBay’s Verified Rights Owner (VeRO) program[10] and has created a Consumer Counterfeit Watch web page in order to help educate consumers regarding these issues. References1. ^1 "Alchemy Worldwide LLC CEO and Direct Response TV Veteran Lenny Sands Appointed by President George W. Bush to President's Export Council", TheFreeLibrary.com (February 12, 2007) 2. ^"Nutribullet sued by consumers who claim product blew up; test videos show machine malfunctioning" by Kathleen Joyce, Fox News, 4 May 2018 3. ^[https://designerjones.com/2005/10/28/the-magic-bullet-review/ "The Magic Bullet Review"] by Diane Vigil, Designer Jones, 28 October 2005 4. ^"Juicer Review", Juicer Reviews, 10 October 2016 5. ^"Everblasting Life" by L. V. Anderson, Slate, 28 June 2015 6. ^https://www.nutriliving.com/articles/introducing-the-magic-bullet-app 7. ^{{Cite news|url=https://www.digitaltrends.com/home/nutribullet-balance/|title=See how food changes your smoothie’s nutrition with NutriBullet Balance|last=McGrath|first=Jenny|date=10 October 2017|work=Digital Trends|access-date=24 January 2018}} 8. ^{{Cite news|url=https://www.cnet.com/products/nutribullet-balance/preview/|title=NutriBullet Balance shows how many calories hide in your smoothies|last=Clark-Thompson|first=Ashlee|date=13 October 2017|work=CNET|access-date=24 January 2018|publisher=CBS Interactive}} 9. ^"About Potentially Hazardous Counterfeit Blenders" {{webarchive|url=https://web.archive.org/web/20110712214853/http://www.homelandhousewares.com/press_releases/hazardous_counterfeit_blenders_UL_8_28_2007.pdf |date=2011-07-12 }}, press release (August 28, 2007) 10. ^"Most of the purported 'Magic Bullet' Blender/Mixer Systems, parts and packaging available on eBay are counterfeit." External links
4 : Kitchenware brands|Food preparation appliances|Bartending equipment|Infomercials |
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