请输入您要查询的百科知识：

　

词条 Marsha Collier
释义

  1. Early Career

  2. eBay and eCommerce

  3. Journalism

  4. Podcast

     Public Speaking 

  5. Accolades

  6. Bibliography

     Books 

  7. References

  8. External links

{{Infobox person
|name = Marsha Collier
|image = Marsha Collier - iCitizen 2008.jpg
|image_size =
|caption = Marsha Collier at iCitizen in March 2008
|spouse = Curt Buthman[1]
|children = Susan Dickman[2]
|birth_date =
|birth_place =
|occupation = Author, columnist, radio host
}}Marsha Collier (born in New York City) is an author, radio personality, podcast host, and educator specializing in technology, Internet marketing, and E-commerce.[3]

Early Career

Before her online career began, Collier owned and operated her own marketing and advertising firm, The Collier Company, and won numerous awards including “Small Businessperson of the Year” accolades from several organizations.[4]

In 2003, her book Starting an eBay Business For Dummies appeared on the BusinessWeek list of best-selling paperback business books.[5] In December 2011, her book Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More ranked #4 among "What Corporate America Is Reading."[6] By 2013, her book eBay For Dummies was one of the best sellers on the topic.[7] As of 2016, with over 1 million copies of her books in print, she was the all-time best selling eBay author.[8] She hosts the Computer and Technology Radio podcast with broadcaster Mark Cohen.[9]

eBay and eCommerce

Collier started her eBay career during the site's nascent years, becoming one of the site’s first successful sellers. From there, Collier became an eBay Top Rated Seller.[10], and later, decided to co-author the first edition of eBay For Dummies, which was published in 1999. Collier co-authored the first edition with Roland Woerner and Stephanie Becker, and became the sole author of the series, beginning with the second edition. The series is currently in its ninth edition.

In 2001, Collier expanded the eponymous series to reach individuals interested in making eBay their full-time profession, Starting an eBay Business For Dummies. The series is currently in its fourth edition. Soon after, Collier went on to teach at eBay University as an instructor.[11]

In 2003, her book Starting an eBay Business For Dummies appeared on the BusinessWeek list of best-selling paperback business books.[12]

In December 2005, Collier hosted the Public Broadcasting Service (PBS) Public television program Making Your Fortune Online, a complete guide to starting and operating an online business. The two-hour program, shot in front of a live studio audience in San Francisco, was a full seminar on conceiving a business idea, finding products or services to sell, finding the best sites for your products, and understanding the legal, operational and tax issues related to having a successful online business.[13]

In 2008, Collier was named one of 20 iCitizens in the book The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney.[14] That same year, she gave the luncheon keynote at the Online Market World conference in San Francisco.[15]

In December 2011, her book Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More ranked #4 among "What Corporate America Is Reading."[16]

By 2013, her book eBay For Dummies was one of the best sellers on the topic.[17] As of 2016, with over 1 million copies of her books in print, she was the all-time best selling eBay author.[18] She hosts the Computer and Technology Radio podcast with broadcaster Mark Cohen.[19]

Journalism

In 2014, Collier was a columnist with American Express OPEN.[20][21] She is also on the Board of Advisors for Buysafe,[22] a bonding service for online sellers.She also wrote about business trends for American Express[23], Social Business for IBM[24], Pitney Bowes and multiple features on Entrepreneur[25].

Podcast

Collier co-hosts a podcast, Marsha Collier & Marc Cohen Techradio with former KABC journalist Marc Cohen, which they have run since 2008[26][27]

Public Speaking

Collier has spoken at universities and conferences translating the use of social media into social commerce, including:

  • 140 Character Conference Los Angeles (2016)[28] and London (2009)[29][30]
  • Parallels Cloud Summit Keynote (2012)[31]
  • eBay Radio Party & Conference (2011[32], 2013[33], 2014[34], 2015)
  • SXSW 2013: Real Talk: The Social Customer Service Shift[35]
  • Retail Global 2014[36]
  • IBM Social Business Futurists Insights Series 3-minute YouTube video (2015)[37]
  • Blogworld (2009, 2010, and 2011) [38]
  • PayPal x Innovate 2009 [39]
  • iCitizen (2008)[40]

Accolades

She has also been named in online lists:

  • ICMI's Top 50 Contact Center Thought Leaders on Twitter (2014[41], 2015[42], 2016[43], 2017[44], 2018[45])
  • Brand Quarterly Magazine: 50 Marketing Leaders Over 50 2014, 2015[46][47]
  • Scott Goodson in Forbes: Must-Follow Marketing Minds On Twitter 2014[48]
  • Huffington Post: 100 Must Follow On Twitter 2014[49]
  • Social Marketing 2016: Top 100 Influencers and Brands [50]
  • Content Marketing 2017: Top 200 Global Influencers [51]
  • Top 100 Most Social Customer Services Pros on Twitter [52]

Bibliography

Books

{{refbegin|30em}}
  • eBay For Dummies 1999, 2000, 2002, 2004, 2006, 2009, 2012, 2014, 2016
  • Twitter and Facebook For Seniors For Dummies 2010, 2014
  • eBay Business All-in-One for Dummies 2006, 2007, 2009, 2013, 2018
  • Facebook, Twitter & Instagram for Seniors (For Dummies) 2018
  • Social Media Commerce For Dummies 2012
  • Facebook fúr Senioren Fúr Dummies (Germany) 2012
  • The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More 2011 (Audible 2012)
  • Facebook fúr Senioren Fúr Dummies (Germany) 2012
  • AARP Facebook: Tech To Connect 2012
  • eBay For Seniors For Dummies 2009
  • Making Money on eBay For Dummies (Pocket Edition) 2009
  • eBay PowerSeller Business Practices For Dummies 2008
  • eBay Timesaving Techniques For Dummies 2004
  • eBay Listings That Sell For Dummies 2006
  • Starting an eBay Business For Dummies 2001, 2004, 2011
  • Starting an E-Bay Business for Dummies (Playaway Audio) 2009
  • PayPal For Dummies (forward) 2005
  • eBay Bargain Shopping For Dummies 2003
  • Santa Shops on eBay 2006
  • eBay Para Dummies (Spanish) 2004
  • eBay-Schnappchen Fur Dummies (German) 2004
  • Mein eBay-Shop (German) 2005
  • 开创你的eBay商务 玛莎•科莉尔，，，美国 (Chinese) 2007
  • eBay Pour Les Nuls (French) 2006
  • eBay Per Negati (Italian) 2008
  • eBay For Dummies adapted for Australia 2006
  • eBay For Canadians For Dummies 2006, 2008
  • Starting an eBay Business For Canadians For Dummies 2006, 2008
  • eBay.co.uk For Dummies 2006, 2008
  • Starting a Business on eBay.co.uk for Dummies 2006, 2008
  • eBay.co.uk Business All-in-One for Dummies 2009
  • The Internet GigaBook For Dummies (Co-Author) 2004
{{refend}}

References

1. ^{{cite web | url=https://www.huffpost.com/entry/marsha-collier-curt-buthman_b_4251838 | title=The Social Media Wedding of Marsha Collier and Curt Buthman | publisher=Huffington Post | accessdate=15 November 2018 | author=Spira, Julie}}
2. ^{{cite web | url=https://csunshinetoday.csun.edu/uncategorized/distinguished-employees-honored-at-52nd-annual-staff-service-and-recognition-of-excellence-awards/ | title=Distinguished Employees Honored at 52nd Annual Staff Service and Recognition of Excellence Awards | publisher=California State University Northridge | accessdate=15 November 2018}}
3. ^{{cite web|url=http://www.inc.com/geoffrey-james/7-ways-to-wow-your-audience.html|title=Want to Wow a Crowd? Learn From These 8 Stars|date=5 March 2015|publisher=}}
4. ^{{cite web|url=http://mcollier.blogspot.com/2014/09/5-tips-for-mentor-relationships-that.html|title=5 Tips for Mentor Relationships that Produce Positive Results|first=Marsha|last=Collier|date=10 September 2018|publisher=}}
5. ^{{cite web|url=http://www.businessweek.com/magazine/content/03_05/b3818034.htm |title=The BusinessWeek Best-Seller List |accessdate=January 1, 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20091018021732/http://www.businessweek.com/magazine/content/03_05/b3818034.htm |archivedate=October 18, 2009 }}
6. ^{{cite web |url=http://www.hispanicbusiness.com/2012/1/16/top_25_what_corporate_america_is.htm |title=Archived copy |accessdate=2012-04-11 |deadurl=yes |archiveurl=https://archive.is/20130125114043/http://www.hispanicbusiness.com/2012/1/16/top_25_what_corporate_america_is.htm |archivedate=2013-01-25 |df= }}
7. ^{{cite web|url=http://www.prweb.com/releases/2013/8/prweb10994287.htm |title=Wiley Announces Third Edition to Expert Author Marsha Collier’s Bestselling Book: eBay Business All-in-One For Dummies® |publisher=Prweb.com |date=2013-08-05 |accessdate=2016-03-24}}
8. ^{{cite web|url=https://web.archive.org/web/20160404210754/http://www.dummies.com/store/product/eBay-For-Dummies-8th-Edition.productCd-1118748867,navId-322458,descCd-authorInfo.html |title=eBay For Dummies, 8th Edition:Book Information - For Dummies |publisher=Dummies.com |date= |accessdate=2016-03-24}}
9. ^{{Cite web|url=https://www.huffingtonpost.com/julie-spira/and-the-bride-wore-google_b_4251911.html|title=...And the Bride Wore Google Glass|last=Spira|first=Julie|date=2013-11-12|website=Huffington Post|language=en-US|access-date=2018-12-11}}
10. ^{{cite web|url=http://feedback.ebay.com/ws/eBayISAPI.dll?ViewFeedback2&userid=marsha_c&ftab=AllFeedback |title=eBay Feedback Profile for marsha_c |publisher=Feedback.ebay.com |date= |accessdate=2016-03-24}}
11. ^{{cite news |last1=Lee |first1=Jennifer 8 |title=Ebay University: Part School and Part Tent Meeting |url=https://www.nytimes.com/2001/06/14/technology/ebay-university-part-school-and-part-tent-meeting.html |publisher=The New York Times |date=June 14, 2001}}
12. ^{{cite web|url=http://www.businessweek.com/magazine/content/03_05/b3818034.htm |title=The BusinessWeek Best-Seller List |accessdate=January 1, 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20091018021732/http://www.businessweek.com/magazine/content/03_05/b3818034.htm |archivedate=October 18, 2009 }}
13. ^{{Cite web|url=http://www.kqed.org/tv/programs/archive/index.jsp?pgmid=14130|title=Making Your Fortune Online with Marsha Collier|website=KQED Public Media|access-date=2016-03-25}}
14. ^{{cite web|url=https://books.google.com/books?id=MYiqRyl45R8C&pg=PA71&source=gbs_selected_pages&cad=3#v=onepage&q=collier&f=false |title=The Open Brand: When Push Comes to Pull in a Web-Made World - Kelly Mooney, Nita Rollins - Google Books |publisher=Books.google.com |date=2010-04-07 |accessdate=2016-03-24}}
15. ^{{cite web|url=https://www.businesswire.com/news/home/20080910006269/en/Small-Growing-Businesses-Flock-Online-Market-World|title=Small and Growing Businesses Flock to Online Market World for Sales and Marketing Guidance That Transcends the Soft Economy|date=September 10, 2008|website=Business Wire|publisher=Berkshire Hathaway|access-date=June 24, 2018 }}
16. ^{{cite web |url=http://www.hispanicbusiness.com/2012/1/16/top_25_what_corporate_america_is.htm |title=Archived copy |accessdate=2012-04-11 |deadurl=yes |archiveurl=https://archive.is/20130125114043/http://www.hispanicbusiness.com/2012/1/16/top_25_what_corporate_america_is.htm |archivedate=2013-01-25 |df= }}
17. ^{{cite web|url=http://www.prweb.com/releases/2013/8/prweb10994287.htm |title=Wiley Announces Third Edition to Expert Author Marsha Collier’s Bestselling Book: eBay Business All-in-One For Dummies® |publisher=Prweb.com |date=2013-08-05 |accessdate=2016-03-24}}
18. ^{{cite web|url=https://web.archive.org/web/20160404210754/http://www.dummies.com/store/product/eBay-For-Dummies-8th-Edition.productCd-1118748867,navId-322458,descCd-authorInfo.html |title=eBay For Dummies, 8th Edition:Book Information - For Dummies |publisher=Dummies.com |date= |accessdate=2016-03-24}}
19. ^{{Cite web|url=https://www.huffingtonpost.com/julie-spira/and-the-bride-wore-google_b_4251911.html|title=...And the Bride Wore Google Glass|last=Spira|first=Julie|date=2013-11-12|website=Huffington Post|language=en-US|access-date=2018-12-11}}
20. ^{{cite web|url=https://www.americanexpress.com/us/small-business/openforum/articles/getting-social/|title=Getting Social: Connecting With Customers on Social Media - OPEN Forum|website=www.americanexpress.com}}
21. ^{{cite web|url=https://www.americanexpress.com/us/small-business/openforum/articles/name-game-tools-need-become-next-household-name/|title=The Name Game: Can Your Business Become the Next Household Name? - OPEN Forum|website=www.americanexpress.com}}
22. ^http://buysafe.com/about_us/board_of_advisors.html
23. ^{{cite news |last1=Collier |first1=Marsha |title=The Name Game: Can Your Business Become the Next Household Name? |url=https://www.americanexpress.com/en-us/business/trends-and-insights/articles/name-game-tools-need-become-next-household-name/ |accessdate=29 January 2019 |publisher=American Express |date=November 12, 2014}}
24. ^{{cite web |last1=Collier |first1=Marsha |title=Marsha Collier on the Future of Work Talent |url=https://www.ibm.com/social-business/hk-en/futurists-insights/ |website=IBM.com |publisher=IBM |accessdate=29 January 2019}}
25. ^{{cite web |title= Author webpage|last1=Collier |first1=Marsha |url=https://www.entrepreneur.com/author/marsha-collier |website=Entrepreneur.com |publisher=Entrepreneur Media, Inc. |accessdate=29 January 2019}}
26. ^{{cite web |last1=Collier |first1=Marsha |title=Speedy WiFi on your old network |url=https://web.archive.org/web/20080929061026/http://www.marcandmarsha.com:80/ |website=Archive.org |accessdate=29 January 2019}}
27. ^{{cite news |last1=Staff |first1=Editorial |title=Money-saving shopping tips |url=https://abc7news.com/archive/7429315/ |publisher=ABC, Inc. |date=May 7, 2010}}
28. ^{{cite news |last1=Doe |first1=Jean |title=Conference to Inspire Post-Election Refocus & Recovery #140conf Brings Together People in Tech, Business, Arts, Health, Life |url=https://patch.com/california/manhattanbeach/calendar/event/20161114/58526/conference-to-inspire-post-election-refocus-recovery-140conf-brings-together-people-in-tech-business |accessdate=31 January 2019 |publisher=Patch Mecia |date=14 November 2016}}
29. ^{{cite web|url=http://london.140conf.com/ |title=140 Character Conference |publisher=London.140conf.com |date=2009-09-21 |accessdate=2016-03-24}}
30. ^{{cite web |last1=Spira |first1=Julie |title=Sharing the Love at BlogWorld – Thoughts on BWE10 |url=https://cyberdatingexpert.com/sharing-the-love-at-blogworld/ |website=Cyber-Dating Expert |publisher=Cyber-Dating Expert |accessdate=27 January 2019}}
31. ^{{cite web |url=http://www.parallels.com/summit/2012 |title=Archived copy |accessdate=2012-04-11 |deadurl=yes |archiveurl=https://web.archive.org/web/20120407202857/http://www.parallels.com/summit/2012 |archivedate=2012-04-07 |df= }}
32. ^{{cite web |title=eBay Radio Party & Conference 2011 |url=http://events.r20.constantcontact.com/register/event?oeidk=a07e3n5xger6e238883&llr=cxrpfmcab |website=Constant Contact |publisher=Voice Marketing |accessdate=January 20, 2019}}
33. ^{{cite web |title=eBay Radio Party & Conference 2013 |url=http://events.r20.constantcontact.com/register/event?llr=cxrpfmcab&oeidk=a07e7fm89laf76cfa72 |website=Constant Contact |publisher=Voice Marketing |accessdate=27 January 2019}}
34. ^{{cite web |last1=Ennico |first1=Cliff |title=Things I Learned at the eBay Radio Party and Conference |url=https://www.smallbizdaily.com/things-learned-ebay-radio-party-conference/ |website=SmallBizDaily |date=June 26, 2014}}
35. ^{{cite web|url=http://schedule.sxsw.com/2013/events/event_IAP3355 |title=Real Talk: The Social Customer Service Shift | Schedule | sxsw.com |publisher=Schedule.sxsw.com |date= |accessdate=2016-03-24}}
36. ^{{cite web|url=http://www.retailglobal.com/ |title=Retail Global connecting the world of commerce |publisher=Retailglobal.com |date=2014-06-20 |accessdate=2016-03-24}}
37. ^{{Citation|last=IBM Social Business|title=Futurists Insights Series - Marsha Collier|date=2015-03-25|url=https://www.youtube.com/watch?v=5TmPZhh5VLI|accessdate=2016-03-25}}
38. ^{{cite web |title=Blog World Expo Community Tracks |url=http://www.blogworldexpo.com/2011-nyc/conference/community-tracks/food/ |publisher=BlogWorld |accessdate=January 24, 2019}}
39. ^{{cite web |last1=Solis |first1=Brian |title=Marsha Collier at PayPal x Innovate 2009 |url= https://www.flickr.com/photos/briansolis/4072539751 |website=Flickr |accessdate=27 January 2019}}
40. ^{{cite web |last1=Writer |first1=Staff |title=iCitizen: Call to open your brand |url=https://leighhouse.typepad.com/advergirl/2008/05/icitizen-call-t.html |website=Advergirl.com |date=20 May 2008}}
41. ^{{cite web |last1=Marois |first1=Erica |title=ICMI'S TOP 50 CONTACT CENTER THOUGHT LEADERS ON TWITTER |url=https://www.icmi.com/Resources/Social-Media/2014/08/Top-50-Contact-Center-Thought-Leaders-on-Twitter |accessdate=27 January 2019 |date=6 August 2014}}
42. ^{{cite web |last1=Editors |first1=The |title=ICMI'S TOP 50 THOUGHT LEADERS OF 2015 |url=https://www.icmi.com/resources/2015/ICMI-Top-50-Thought-Leaders-2015 |website=ICMI |publisher=UBM |accessdate=27 January 2019}}
43. ^{{cite web |last1=Staff |first1=Editorial |title=ICMI'S TOP 50 THOUGHT LEADERS TO FOLLOW ON TWITTER: 2016 EDITION |url=https://www.icmi.com/resources/2016/ICMI-Top-50-Thought-Leaders-2016 |website=ICMI |publisher=UBM |date=December 19, 2016}}
44. ^{{cite web |last1=Editors |first1=The |title=ICMI'S TOP 50 THOUGHT LEADERS OF 2017 |url=https://www.icmi.com/resources/2017/ICMI-Top-50-Thought-Leaders-2017 |website=ICMI |publisher=UBM |date=December 12, 2017}}
45. ^{{cite web |last1=Editors |first1=The |title=ICMI'S TOP 50 THOUGHT LEADERS TO FOLLOW ON TWITTER: 2018 EDITION |url=https://www.icmi.com/resources/2018/ICMI-Top-50-Thought-Leaders-2018 |website=ICMI |publisher=UBM |date=December 17, 2018}}
46. ^{{cite web|url=http://issuu.com/andrewvesey/docs/brand_quarterly_bq13/22?e=3732471/10182116 |title=Brand Quarterly Issue 13 by Vesey Creative |publisher=issuu |date= |accessdate=2016-03-24}}
47. ^{{cite web|url=http://www.brandquarterly.com/50-marketing-thought-leaders-over-50-list-2015|title=Brand Quarterly's 2015 50 Marketing Thought Leaders Over 50 List - Brand Quarterly|date=17 November 2015|publisher=}}
48. ^{{cite web|author=|url=https://www.forbes.com/sites/scottgoodson/2013/12/17/must-follow-marketing-minds-on-twitter-2014/ |title=Must-Follow Marketing Minds On Twitter 2014 |publisher=Forbes.com |date= |accessdate=2016-03-24}}
49. ^{{cite web|url=http://www.huffingtonpost.com/vala-afshar/100-must-follow-on-twitte_b_4398144.html |title=100 Must Follow On Twitter 2014 [SLIDE DECK] |publisher=Huffingtonpost.com |date=2014-02-05 |accessdate=2016-03-24}}
50. ^{{cite web|url=https://www.onalytica.com/blog/posts/social-media-marketing-2016-top-100-influencers-and-brands/ |title=Social Marketing 2016: Top 100 Influencers and Brands |publisher=Onalytica |accessdate=2019-01-27}}
51. ^{{cite web |title=Content Marketing 2017: Top 200 Global Influencers |url=https://www.onalytica.com/blog/posts/content-marketing-2017-top-200-global-influencers/ |website=Onalytica |publisher=Onalytica |accessdate=27 January 2019}}
52. ^{{cite news |last1=Afshar |first1=Vala |title=The Top 100 Most Social Customer Service Pros On Twitter |url=https://www.huffingtonpost.com/vala-afshar/the-top-100-most-social-c_b_3652508.html |publisher=Huffington Post |date=6 December 2017}}

External links

  • Marsha Collier's Blog
  • {{Twitter|MarshaCollier}}
  • [https://youtube.com/JU1eUkwi6Dg Portland State University 2011]
  • [https://youtube.com/xkGRzib5JkE PayPal Innovate 2010]
  • [https://youtube.com/dNG-6xIQID8 Singapore Infocomm 2016]
{{Authority control}}{{DEFAULTSORT:Collier, Marsha}}

5 : Year of birth missing (living people)|Living people|Writers from New York (state)|American educators|American finance and investment writers
随便看

　

开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。

　

Copyright © 2023 OENC.NET All Rights Reserved
京ICP备2021023879号 更新时间：2024/11/11 10:43:32