“Martini & Rossi”的意思、由来-开放百科全书

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Martini & Rossi

释义

History
Marketing
Brands
Vermouth Sparkling wine
See also
Notes and references
External links

{{More citations needed|date=March 2012}}{{Infobox company
| name = Martini & Rossi
| logo = Martini & Rossi.png
| type = Subsidiary
| foundation = Turin, Italy (1863)
| location_city = Pessione, Chieri, Turin
| location_country = Italy
| key_people = Alessandro Martini
Luigi Rossi
Teofilo Sola
| industry = Alcoholic beverages
| products = Vermouth and sparkling wine
| revenue =
| net_income =
| num_employees=
| parent = Bacardi Limited
| homepage = martini.com
| footnotes =
}}

Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti). It also produces the French vermouth, Noilly Prat.

History

The company started in the mid-19th century, as a vermouth bottling plant in Pessione — the Distilleria Nazionale di Spirito di Vino. Three men came to dominate the company, businessman Alessandro Martini, winemaker Luigi Rossi and accountant Teofilo Sola, and in 1863 they changed the name to Martini, Sola & Cia. The Sola family sold out in 1879, and the company became known as Martini & Rossi.^[1]

1892 – The business is taken over by Rossi's four sons.
1929 – The Martini Ball & Bar logo is registered for the first time.
1930 – Rossi's grandsons take over control of the company.
1977 – The company is restructured with the creation of the General Beverage Corporation.
1993 – Martini & Rossi merged with Bacardi.

Marketing

Since the earliest days of the company, Martini have marketed their products aggressively, with some memorable TV advertising and sponsoring events under their MARTINI Terrazza logo.

The company has been involved in motor racing sponsorship under the Martini Racing banner since 1968, and was a minor sponsor of Scuderia Ferrari until 2008. For the 2014 season it is the title sponsor of Williams F1, with the team officially called "Williams Martini Racing", and the car in the traditional Martini racing colors.^[2]

Brands

Vermouth

Vermouth is made from wine with added sugar, alcohol and botanicals (herbs and spices).

Martini Rosso — 1863
Martini Bianco — 1910
Martini Extra Dry — This was launched on New Year's Day 1900.^[3]
Martini Rosato
Martini D’Oro — 1998
Martini Fiero
Martini Gold
Martini Royale
Martini Bitter
Noilly Prat, a French vermouth owned by the company

Sparkling wine

Their sparkling wines are all from northern Italy, and are sold under the Martini & Rossi brand:

Martini & Rossi Asti (75cl and blue 25cl bottles) from Piedmont
Martini & Rossi Prosecco (75cl bottles) from Veneto
Martini & Rossi red wine & gin

Notes and references

1. ^{{cite web | url=http://www.martini.com/Heritage.aspx?SID=13&PID=17 | title = The Martini Heritage | publisher = Martini | accessdate=2008-02-14}}
2. ^http://www.gpupdate.net/en/f1-news/307312/williams-martini-racing-presents-2014-livery/
3. ^{{cite web | url=http://www.martini.com/ServingSuggestions.aspx?SID=13&PID=27&PRODID=3|title = MARTINI Extra Dry|publisher=Martini|accessdate=2008-02-14}}

External links

{{Official website|http://www.martini.com/}}
Martini & Rossi SpA, history of the company from fundinguniverse.com.

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