词条 | Matusalem & Co. |
释义 |
| name = Matusalem & Company | logo = File:Matusalem Rum logo.jpg | logo_size = | logo_alt = | logo_caption = Matusalem & Company logo | logo_padding = | image = | image_size = | image_alt = | image_caption = Matusalem rum est. Cuba 1872, now produced in the Dominican Republic. | trading_name = | native_name = | native_name_lang = | romanized_name = | former_name = | type = | traded_as = | ISIN = | industry = Distilled spirits | genre = | fate = | predecessor = | successor = | founded = Santiago de Cuba | founder = | defunct = | hq_location = | hq_location_city = | hq_location_country = Dominican Republic | num_locations = | num_locations_year = | area_served = | key_people = | products = | brands = | production = | production_year = | services = | revenue = | revenue_year = | operating_income = | income_year = | net_income = | net_income_year = | aum = | assets = | assets_year = | equity = | equity_year = | owner = | members = | members_year = | num_employees = | num_employees_year = | parent = | divisions = | subsid = | module = | ratio = | rating = | website = {{URL|http://www.matusalem.com/}} | footnotes = | intl = }} Matusalem & Company is a manufacturer of premium Caribbean rum. Founded in Santiago de Cuba, it is now produced in the Dominican Republic. HistoryMatusalem & Company was founded by brothers Benjamin and Eduardo Camp, who left Spain and settled in Santiago de Cuba in 1872 for the purpose of establishing a rum distillery.,[1]{{Rp|38}}[2] The Camp brothers brought with them their knowledge and expertise in the solera system of blending and distillation used in making Spanish cognac and sherry.[1]{{Rp|38}} During the 1950s, the brand was one of the top premium rums in Cuba, competing with Bacardi and Havana Club.[1]{{Rp|175}} having 50% market share. Following the Cuban revolution 1959, the family-owned Matusalem brand went into exile, and was established in the United States. The Cuban government continued to make rum in the former Matusalem factory in Santiago de Cuba.[3] Three branches of the family began feuding in 1981, resulting in court cases that extended into the mid-90s. These ended in 1995 when Dr. Claudio Alvarez Salazar, the great-grandson of the founder, gained control of the Matusalem trademark in an out-of-court settlement.{{Citation needed|date=October 2015}} In 2002, Matusalem and Company was relaunched, with branding focused on its Cuban roots, and targeting the high-end market in the United States.[4]{{Rp|86–87}} The rum is produced in the Dominican Republic, but was not formally made available in that country until 2015.[5] The company has engaged in litigation over its use of phrases like "The Spirit of Cuba" in Italy.[6][7] NameThe name "Matusalem" is Spanish for Methuselah, the Old Testament patriarch said to have lived for 969 years. It was chosen as a reference to the aging process used in producing the brand,[1]{{Rp|38}} and popularized with the phrase "mas viejo que Matusalen" (older than Methuselah).[4]{{Rp|78}} Current Portfolio{{Refimprove section|date=October 2015}}Seven different products are currently manufactured by Matusalem and Company:
References1. ^1 2 3 {{Cite book|title = Bacardi and the Long Fight for Cuba: The Biography of a Cause|url = https://books.google.com/books?id=3BDH9FK6grMC|publisher = Penguin|date = 2008-01-01|isbn = 9780670019786|first = Tom|last = Gjelten}} 2. ^{{Cite web|title = Rum Journal: From the Dominican Republic, a Rum With a Cuban Soul|url = http://caribjournal.com/2012/05/24/rum-journal-from-the-dominican-republic-a-rum-with-a-cuban-soul/|accessdate = 2015-10-16|date = 2012-05-24|publisher = Caribbean Journal}} 3. ^{{Cite book|title = Cuba: The Legend of Rum|url = https://books.google.com/books?id=6dvF3Ric_PkC|publisher = Mixellany Limited|date = 2009-03-01|isbn = 9780976093787|language = en|first = Jared McDaniel|last = Brown|first2 = Anistatia R.|last2 = Miller|first3 = Dave|last3 = Broom|page = 66}} 4. ^1 {{Cite book|title = The Desired Revolution and the New Man: Assembling and Negotiating Cultural and Intellectual Practices in Revolutionary Cuba|url = https://books.google.com/books?id=zjAwdc9EgCoC|publisher = ProQuest|date = 2009-01-01|isbn = 9781109110043|language = es}} 5. ^{{Cite web|title = Aprieta la Guerra Ronera en RD, Ron Matusalem y otras marcas compiten, Siboney viene con fuerza, rones saborizados ganan espacio en consumidores|url = http://www.primicias.com.do/index.php/economica/63-mercados/6386-aprieta-la-guerra-ronera-en-rd-ron-matusalem-y-otras-marcas-compiten-siboney-viene-con-fuerza-rones-saborizados-ganan-espacio-en-consumidores|accessdate = 2015-10-16|publisher = Primicias|date = 2015-10-03|last = Jiménez|first = Alex|language = Spanish}} 6. ^{{Cite web|title = Cuba, rum and geographical indications|url = http://www.lexology.com/library/detail.aspx?g=18f22835-d86c-486d-b45f-3d579bd0a8f1|accessdate = 2015-10-16|first = Luigi|last = Manna|publisher = Lexology|date = 2015-02-13}} 7. ^{{Cite web|title = N&G Legal vince in appello con il rum Matusalem|url = http://www.toplegal.it/news/2015/06/23/15744/ng-legal-vince-in-appello-con-il-rum-matusalem|accessdate = 2015-10-16|publisher = TopLegal|date = 2015-06-23}} External links
6 : Rums|Companies established in 1872|Companies of the Dominican Republic|1872 establishments in Cuba|Food and drink companies established in 1872|Distilled drinks |
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