| 词条 | Maypo |
| 释义 |
| name = Maypo | image = File:I want my Maypo.jpg | caption = | alternate_name = | country = United States | region = | creator = | course = Breakfast | type = Porridge | served = | main_ingredient = Oatmeal | variations = | calories = | other = }} Maypo is a brand of instant maple-flavored oatmeal cereal. It was originally manufactured by Maltex Co. and is now owned by Homestat Farm,[1] Ltd. It was best known for its television commercials with the catchphrase, "I Want My Maypo" by Marky Maypo. HistoryMaypo was developed by the Maltex Corporation in Burlington, Vermont, a company which had been manufacturing wheat and barley cereal since 1899 under the name Malted Cereals Company. The formula was invented in 1953 by Herbert A. Bahrenberg.[2] Shortly after the development of Maypo, Maltex was sold in 1956[3] and became a division of Heublein.[4][5] By the mid-1960s its market share had declined and Maltex was sold to American Home Products.[6] In 2001 Homestat Farm, Ltd. purchased Maypo.[3] AdvertisingThe original "I Want My Maypo" ad was developed in 1956 by the Fletcher, Richards, Calkins & Holden Advertising Agency. The animation was created by John Hubley.[7][8] The commercial, which appealed to children, increased sales on average 78%, with some markets increasing sales by 186%.[3] Maypo's later television ads sometimes featured athletes—including Mickey Mantle, Wilt Chamberlain and Johnny Unitas—crying "I want my Maypo!"[9] In popular cultureMTV's "I want my MTV!" image and branding campaign in 1982 was based on the "I want my Maypo!" catchphrase; both were developed by George Lois.[10][11]A Maypo commercial is seen on a television screen in the 1999 animated film The Iron Giant. In the 2015 Signature Edition, it was replaced with a commercial advertising Disney's Tomorrowland attraction.[12] See also
References1. ^{{Cite web|url=https://www.projectnosh.com/food-wire/2016/homestat-farm-launches-maypo-maple-oatmeal-modern-day-superfood/|title=Homestat Farm Launches Maypo Maple Oatmeal with Modern-Day Superfood {{!}} Project NOSH|website=Project NOSH|language=en-US|access-date=2017-05-04}} 2. ^{{cite book|author1=Mary Ann DiSpirito|author2=David Robinson|title=Burlington|url=https://books.google.com/books?id=GafxjIX-66cC&pg=PT70|date=27 July 1999|publisher=Arcadia Publishing|isbn=978-1-4396-1017-6|pages=70–}} 3. ^1 2 {{Cite web|url=https://homestatfarm.com/pages/the-tale-of-marky-maypo|title=The Tale Of Marky Maypo|website=HomestatFarm|access-date=2017-05-04}} 4. ^{{cite book|author1=Jack Lazor|author2=Eliot Coleman|title=The Organic Grain Grower: Small-Scale, Holistic Grain Production for the Home and Market Producer|url=https://books.google.com/books?id=nvXAz2w50FIC&pg=PA8|year=2013|publisher=Chelsea Green Publishing|isbn=978-1-60358-365-7|pages=8–}} 5. ^{{cite book|title=Catalog of Copyright Entries: Third series|url=https://books.google.com/books?id=KzAhAQAAIAAJ&pg=RA1-PA146|year=1956|pages=1–}} 6. ^{{cite book|author=Thomas Riggs|title=Encyclopedia of Major Marketing Campaigns|url=https://books.google.com/books?id=MWUPAQAAMAAJ|date=January 2000|publisher=Gale Group|isbn=978-0-7876-3042-3|pages=807–809}} 7. ^{{cite book|author=Lawrence R. Samuel|title=Brought to You By: Postwar Television Advertising and the American Dream|url=https://books.google.com/books?id=9kk_t9PhFMkC&pg=PA104|year=2001|publisher=University of Texas Press|isbn=978-0-292-77763-7|pages=104–}} 8. ^{{cite book|author=Bob Shannon|title=Turn It Up! American Radio Tales 1946-1996|url=https://books.google.com/books?id=IOd_Y6_Af8EC&pg=RA1-PA52|date=September 2009|publisher=Austrianmonk Publishing|isbn=978-1-61584-545-3|pages=1–}} 9. ^{{cite book|author=Allen Barra|title=Mickey and Willie: Mantle and Mays, the Parallel Lives of Baseball's Golden Age|url=https://books.google.com/books?id=0tfTfalebVQC&pg=PA354|date=14 May 2013|publisher=Crown/Archetype|isbn=978-0-307-71650-7|pages=354–}} 10. ^{{cite web|author=Peter Vidani|url=http://fredseibert.com/tagged/IWMM|title="I Want My MTV!" Fred Seibert dot com|publisher=Fredseibert.com|accessdate=2012-11-28}} 11. ^{{cite book|author=Diane Barthel|title=Putting On Appearances: Gender and Advertising|url=https://books.google.com/books?id=Qkd_W3P5FLIC&pg=PA30|date=14 August 1989|publisher=Temple University Press|isbn=978-0-87722-661-1|pages=30–}} 12. ^{{cite web|url=https://www.movie-censorship.com/report.php?ID=785831|title=Iron Giant, The (Comparison: Theatrical Version - Director's Cut) - Movie-Censorship.com|first=Gerald|last=Wurm|website=www.movie-censorship.com}} External links
3 : Breakfast cereals|Porridges|Oats |
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