| 词条 | Metroland Media Group |
| 释义 |
| name = Metroland Media Group | logo = Metrolandmedia logo.png | logo_size = 200px | type = Division | foundation = February 1981 (merger of Metrospan Community Newspapers and Inland Publishing Company) | location = 3715 Laird Road, Mississauga, Ontario, Canada | key_people = Ian Oliver - President | industry = Publishing | products = Newspapers, websites, commercial printing, online marketing | revenue = | operating_income = | net_income = | num_employees = | parent = Torstar Corporation | subsid = | homepage = www.metroland.com | footnotes = }} Metroland Media Group (also known as Community Brands), is a large media, publishing and distribution company operating in the southern part of the Canadian province of Ontario. It publishes more than 80 local newspapers.[1] Six of these are daily papers, and the rest are weekly community newspapers. Metroland has a substantial market presence in its geographic area, but has considerable competition from other large media and publishing organisations. In addition to printing most of its own publications, Metroland is a commercial printer of flyers and magazines. Metroland Media Group is owned by Torstar Corporation of Toronto, which also owns the Toronto Star newspaper. HistoryMetroland is the publisher of six daily and more than 80 community newspapers in Southern Ontario.[1] Metroland also publishes local news, classified and shopping websites, and operates nine printing operations. The company is a distributor of flyers and circulars. It produces specialty print products, magazines and newspaper inserts, which are geared toward specific market segments. Metroland produces and manages a handful of consumer shows.[2] In February 1981, Metrospan Community Newspapers (a unit of Torstar) and Inland Publishing Company (formerly owned by The Telegram Corporation, owned by the Eaton and Bassett families) merged to become Metroland.[3][4] Metroland Publishing was combined with CityMedia Group to create Metroland Media Group on September 11, 2006.[5] It is a wholly owned subsidiary of Torstar Corporation.[6] In October 2011, it was announced that Metroland acquired Performance Printing of Smiths Falls, Ontario.[7] The acquisition greatly expanded Metroland's community newspaper coverage in Eastern Ontario.[8] In 2013, the company cut the frequency of three Toronto suburban newspapers, Scarborough Mirror, North York Mirror and Etobicoke Guardian, from twice a week to once a week.[9] Business areasMetroland's regional and specialized business units can be grouped into five categories: Newspapers, Printing, Distribution, Digital Media, and Consumer Marketing. DistributionMetroland maintains a distribution network separate from the Canada Post. The total number of pieces distributed annually has increased substantially to more than 4 billion in 2014. There are 20,000 delivery persons province-wide performing door-to-door delivery of flyers, papers and print materials. Digital mediaMetroland Media entered into digital media and the internet with the migration of their community newspaper sites online in the mid 1990s. Subsequently, Metroland has built or acquired numerous online properties including save.ca, a website offering coupons and flyers; and gottarent.com, a Canadian apartment rentals listing site. Metroland's 39 community and daily newspaper sites are located in cities and regions across south and central Ontario:
PrintingMetroland Media owns six printing plants in Ontario. The presses print Metroland Media's newspapers but also provide commercial printing to other clients. The combined print capacity of these print facilities is reported as more than 16 million tabloid pages per hour in full colour, approximating 250,000 newspapers per hour.[10] NewspapersMetroland publishes over 80 local and community newspapers.[1] Six of these are daily newspapers:
MagazinesMetroland publishes dozens of magazines and specialty product titles. The general areas of interest these magazines focus on include lifestyle, leisure, parenting and transportation themes. Consumer marketingDigital marketing productionExpansion into customer fulfilment led to creation of a Metroland Digital division in 2008 to provide SMBs (small-to-medium businesses) with full-service online marketing capabilities such as fully custom websites, e-commerce websites, paid search (like Google Adwords), search engine optimization (SEO) as well as social media marketing and display advertising. Consumer showsMetroland produces consumer shows in Toronto for specialty audiences for Metroland Media Group publications. Metroland produces several consumer shows and exhibitions including the Toronto Golf & Travel Show, the National Bridal Show, the Forever Young Lifestyle Show, the City Parent Family Show and numerous local area shows. CompetitionOther large media and publishing companies in the area are also engaged in convergence of their printing and digital activities, and constitute the primary market competition for Metroland in the region. Among these are Rogers Media, Transcontinental Media, and Quebecor. AwardsMetroland Media publications have been recognized with Local Media Association awards such as (2013):
References1. ^1 2 {{cite web|title=About MetrolandMedia|url=http://www.metroland.com/page/about |website=www.metroland.com |publisher=Metroland Media Group Ltd. |accessdate=June 10, 2014}} 2. ^{{cite web|url=http://www.metroland.com/Shows |title=Shows |publisher=Metroland.com |date= |accessdate=2014-06-17}} 3. ^{{cite news|url=https://news.google.com/newspapers?nid=1946&dat=19810319&id=nTkyAAAAIBAJ&sjid=vaQFAAAAIBAJ&pg=937,4075027|title=Sold Weeklies To Pursue Broadcasting, Kent Inquiry Told|date=March 19, 1981|work=The Gazette|accessdate=17 June 2014|location=Montreal}} 4. ^{{cite web|url=http://www.metroland.com/page/Milestones|title=Milestones|publisher=Metroland|accessdate=June 17, 2014}} 5. ^{{cite web|url=http://www.torstar.com/html/whats_new/2006-archives/index.cfm?view=article&wnID=86 |title=2006 Archives - TORSTAR CORPORATION |publisher=Torstar.com |date=2006-09-11 |accessdate=2014-06-17}} 6. ^{{cite web|url=http://www.torstar.com/html/our-business/index.cfm |title=Businesses - TORSTAR CORPORATION |publisher=Torstar.com |date=2014-05-13 |accessdate=2014-06-17}} 7. ^{{cite web|url=http://www.ocna.org/node/15156 |title=Performance Printing purchased by Metroland |publisher=OCNA |date=2011-10-19 |accessdate=2014-06-17}} 8. ^{{cite news|url=http://www.caj.ca/caj-fears-job-losses-for-community-newspaper-journalists-on-the-horizon/|title=CAJ fears job losses for community newspaper journalists on the horizon|publisher=The Canadian Association of Journalists|accessdate=June 17, 2014}} 9. ^{{cite web|url=http://www.newspaperscanada.ca/news/industry/revised-publishing-schedule-three-metroland-papers|title=Revised publishing schedule for three Metroland papers|date=September 25, 2013|publisher=Newspapers Canada|accessdate=June 17, 2014}} 10. ^http://www.kba.com/us/news/detail/article/on-the-cutting-edge-of-print/page/65/back/7/ 11. ^http://www.suburban-news.org/Contests/Editorial.aspx External links
5 : Newspaper companies of Canada|Torstar|Companies based in Mississauga|Publishing companies established in 1981|1981 establishments in Canada |
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