词条 | Mintel | ||
释义 |
|name = Mintel Group Ltd |logo = |type = Privately held company |foundation = {{start date and age|1972}} |founder = Nicholas Berry |location_city = London |location_country = United Kingdom |key_people = John Weeks (Chairman) Peter Haigh (Group CEO)[1] |industry = Market Research |areas_served = Global |homepage = {{URL|https://www.mintel.com/}} }} Mintel Group Ltd is a privately owned, London-based market research firm. The corporation also maintains offices in Chicago, New York City, Mumbai, Belfast, Shanghai, Tokyo, Sydney and Seoul. Mintel databases, analysis, and forecasts are accessible only to subscribing clients and to students in participating university libraries. History
ProductsMintel Comperemedia tracks direct mail and print advertising in the United States and Canada, and email marketing in the United States. This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments. Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes.Added in 2010, Mintel Comperemedia tracks online advertising as part of its digital channel.[9] Mintel Global Market Sizes shares and forecasts data for thousands of consumer goods markets worldwide. Mintel Global New Products Database (GNPD) is an online database of new fast-moving consumer goods, also known as consumer packaged goods. Over one million records from more than 50 countries provide product ingredients, nutrition facts, packaging, distribution and pricing information. Added in 2007, Mintel GNPD IRIS allows users to differentiate successful and unsuccessful product launches.[10] Mintel Menu Insights tracks items on US restaurant menus, including chains, independent restaurants, top chefs, beverage-focused restaurants and buffet restaurants. The data reveals trends in food flavors, ingredients and preparation.[5] Mintel Reports publishes online reports containing consumer research and analysis; market drivers, size, structure, and segmentation; and market forecasts and is a delivery platform focusing on opinions from Mintel analysts. Mintel Trends[7] tracks emerging marketing, social and cultural trends, commenting on areas Mintel believes hold potential for sales success. Mintel Research Consultancy creates bespoke and confidential research for individual clients, including worldwide product retrieval, quality assurance, retail audits, mystery shopping, category assessment and custom consumer research. See also
References1. ^{{cite web|url=http://www.voxpops.com/research_article-mintel-adds-video.php |title=Free Research Article—Lost That Branded Feeliing? |publisher=Voxpops.com |date=2007-02-28 |accessdate=2010-07-18 |deadurl=yes |archiveurl=https://web.archive.org/web/20110717232033/http://www.voxpops.com/research_article-mintel-adds-video.php |archivedate=2011-07-17 |df= }} 2. ^{{cite web|url=http://www.hispanicprwire.com/news.php?l=in&id=1270&cha=4 |title=Archived copy |accessdate=2007-06-15 |deadurl=yes |archiveurl=https://web.archive.org/web/20070928011958/http://www.hispanicprwire.com/news.php?l=in&id=1270&cha=4 |archivedate=2007-09-28 |df= }} 3. ^{{cite news|url=http://news.bbc.co.uk/2/hi/special_report/1999/01/99/british_lifestyles/258375.stm |title=British lifestyles | Save now—buy later |publisher=BBC News |date=1999-01-19 |accessdate=2010-07-18}} 4. ^1 2 3 4 {{cite web|url=http://www.mintel.com/company-history |title=Company History |publisher=Mintel |date= |accessdate=2010-07-18}} 5. ^1 {{cite news|url=http://findarticles.com/p/articles/mi_m3289/is_1_174/ai_n9484783 |title=Innovations in menu analysis: a new database of 550 restaurants allows Mintel's Menu Insights to explore and pinpoint menu trends. While new trends constantly occur, only a few will stick | Prepared Foods | Find Articles at BNET |publisher=Findarticles.com |date= |accessdate=2010-07-18 | year=2005}} 6. ^{{cite web|url=http://www.scotinfonet.com/partners.htm |title=Partners—Scottish Information Network |publisher=Scotinfonet.com |date=2008-08-28 |accessdate=2010-07-18 |deadurl=yes |archiveurl=https://web.archive.org/web/20090912063825/http://www.scotinfonet.com/partners.htm |archivedate=2009-09-12 |df= }} 7. ^1 {{cite web|url=http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=1324&Itemid=2 |title=Mintel launches 'Mintel Inspire' |publisher=Marketresearchworld.net |date= |accessdate=2010-07-18}} 8. ^{{cite web|url=http://us.infores.com/page/news/pr/pr_archive?mode=single&pr_id=182 |title=SymphonyIRI Group > About > Site Map—SymphonyIRI Group |publisher=Us.infores.com |date= |accessdate=2010-07-18}} 9. ^{{cite web|url=http://www.mintel.com/press-centre/press-releases/548/mintel-comperemedia-announces-latest-addition-to-digital-channel-online-advertising |title=Comperemedia announces latest addition to digital channel: Online advertising |publisher=Mintel |date=2010-06-08 |accessdate=2010-07-18}} 10. ^{{cite web|url=http://www.symphonyiri.com/ProductsSolutions/AllProducts/AllProductsDetail/tabid/159/productid/94/Default.aspx |title=GNPD IRIS—Information Resources, Inc. (IRI) |publisher=Symphonyiri.com |date= |accessdate=2010-07-18}} External links
8 : Companies based in the City of London|Marketing research companies of the United Kingdom|Marketing research companies of the United States|American companies established in 1972|Business services companies established in 1972|Consulting firms of the United Kingdom|Research and analysis firms|1972 establishments in England |
||
随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识,基本涵盖了大多数领域的百科知识,是一部内容自由、开放的电子版国际百科全书。