| 词条 | Mister Softee |
| 释义 |
| name = Mister Softee | logo = Mister Softee logo black and white.jpg | logo_size = 200px | caption = | type = Private company | genre = | fate = | predecessor = | successor = | foundation = 1956 in Philadelphia, Pennsylvania | founder = | defunct = | location_city = Runnemede, New Jersey | location_country = United States | location = | locations = | area_served = | key_people = John Conway, James Conway | industry = Ice cream | products = Ice cream | services = | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = | num_employees = | parent = | divisions = | subsid = | homepage = {{url|http://www.mistersoftee.com/}} | footnotes = | intl = }} Mister Softee is an American ice cream truck franchisor, best known in the northeastern United States. Business historyFounding and growthMister Softee was founded by William Conway and James Conway (October 30, 1927 – May 28, 2006)[1] in 1956 in Philadelphia and is one of the largest franchisors of soft ice cream in the United States, with about 350 franchisees operating 600 trucks in 15 states. {{As of|2016}}, the company was headquartered in Runnemede, New Jersey, and was still run by the Conway family, co-owned by cousins Jim Conway Jr. and John Conway.[2] Mister Softee in ChinaIn 2007, Mister Softee established its first ice cream truck and ice cream shop in mainland China in Suzhou, Jiangsu.[3] Mister Softee China, operated by Alex Conway (grandson of James Conway) and Turner Sparks, planned to begin expanding its core business and franchising throughout China's eastern region. Mister Softee China has created a menu that combines classic American ice cream products of shakes, floats, and sundaes with new Chinese products such as green tea ice cream, red bean ice cream, kiwi sundaes, and milk tea floats. While its American counterpart operates almost exclusively with trucks, Mister Softee China has kiosks in downtown shopping areas and trucks throughout China's ever expanding suburban neighborhoods and business districts.{{citation needed|date=April 2016}} JingleThe instrumental jingle played by Mister Softee trucks is based on "The Whistler and His Dog" (1960) by Lester Morton "Les" Waas.[4] A copy of the sheet music and all the words can be found on the Mister Softee website.[5] Waas, who created close to 1,000 jingles in his lifetime, died in April 2016.[6][7] The Mr. Softee jingle is written in E-flat major with 6/8 time. However, many of the trucks play a version that sounds almost as if it is transposed up a half step, in E major, though still with the 6/8 time. In New York City, the trucks are permitted to only play the jingle while moving, to reduce noise.[8] Trademark infringement casesMister Softee has in recent years defended its trademarks in well-publicized cases. In 2015 Mister Softee won a trademark infringement case in federal court against Dimitrios Tsirkos, a former Mister Softee franchisee in New York who had been operating a competing ice cream vending operation called "Master Softee."[9] The next year, Mister Softee won a case against Dimitrios Konstantakakos, owner of "New York Ice Cream," preventing him from using the iconic Mister Softee jingle.[10] With respect to defending the trademarks, Mister Softee vice president Jim Conway has stated, "For 58 years we’ve spent our time, energy, and money developing brands. We’re one of the most recognized brands. The people who are infringing on our trademark are not only hurting Mr. Softee, but also hurting our mom and pop franchisees. We take these actions to protect them as much to protect our own brand."[11] In popular culture
See also
References1. ^{{cite news|url=https://www.nytimes.com/2006/05/31/nyregion/31conway.html|title=James Conway Sr., 78, a Founder of Mister Softee, Dies|accessdate=2006-05-31 | work=The New York Times | first=Margalit | last=Fox | date=2006-05-31}} 2. ^{{cite news|url=http://www.thedrive.com/travel/2848/behind-the-scenes-at-mr-softees-ice-cream-truck-garage|title=Behind the Scenes at Mr. Softee's Ice Cream Truck Garage|accessdate=2017-04-02 | work=The Drive | first=Lawrence | last=Ulrich | date=2016-04-04}} 3. ^{{cite web|url=http://www.mistersofteechina.com/ |title=mistersofteechina.com |publisher=mistersofteechina.com |date= |accessdate=2013-06-18}} 4. ^{{cite web|url=http://www.broadcastpioneers.com/waas.html|title=Les Waas|accessdate=2007-10-11}} 5. ^{{cite web|url=https://mistersoftee.com/softee-funzone|title=Softee Funzone|last=|first=|date=|website=Mister Softee|publisher=mistersoftee.com|accessdate=2017-07-21}} 6. ^Perry, Richard. [https://www.nytimes.com/2016/04/28/business/les-waas-mister-softees-songwriter-dies-at-94.html "Les Waas, Mister Softee’s Songwriter, Dies at 94"]. The New York Times. April 27, 2016. 7. ^Yang, Tia S. "Les Waas, legend in advertising, known for jingles". Philadelphia Inquirer. April 23, 2016. 8. ^{{cite web|url=https://www.nytimes.com/2005/12/14/nyregion/that-jingle-of-mr-softees-its-the-sound-of-compromise.html|title= That Jingle Of Mr. Softee's? It's the Sound Of Compromise|date= December 14, 2005|first= Winnie|last= Hu|work= The New York Times|quote= The Bloomberg administration will allow the ice cream trucks to continue playing the sprightly ditty while trolling for young customers. But under a compromise with the City Council, the jingle must be halted when the trucks are not moving.}} 9. ^{{cite web|title=Master Softee Barred From Using Mister Softee Trademarks|url=https://www.law360.com/articles/730962|date=2015-11-24|publisher=Portfolio Media Inc.|accessdate=2017-02-18}} 10. ^{{cite web|title=Mister Softee Wins Soft Serve Battle|url=http://ny.eater.com/2016/6/28/12051752/mister-softee-jingle-lawsuit|date=2016-06-28|publisher=Vox Media Inc.|accessdate=2017-02-18}} 11. ^{{cite web|title=Ice Cream Wars: Mister Softee Dishes Out Injunction Against Knock-off Trucks|url=http://www.nbcphiladelphia.com/news/business/Mister-Softee-Ice-Cream-Trademark-Battle-262732271.html|date=2014-06-11|publisher=NBCUniversal Media, Inc.Inc.|accessdate=2017-02-18}} 12. ^{{cite web|author= |url=http://www.allmusic.com/artist/doug-quattlebaum-mn0000803955 |title=Doug Quattlebaum | Biography & History |publisher=AllMusic |date=1927-01-22 |accessdate=2017-01-25}} 13. ^{{cite web|url=http://www.therainbow.com |title=Herb Gart - Incite Site |publisher=Therainbow.com |accessdate=2014-06-27}} 14. ^1 {{cite web|url=http://sundayblues.org/?tag=doug-quattlebaum |title=Doug Quattlebaum | Big Road Blues |website=Sundayblues.org |date= |accessdate=2017-01-25}} 15. ^{{cite book |last1=Hudes |first1=Quiara Alegría |last2=Miranda |first2=Lin-Manuel |title=In the Heights: The Complete Book and Lyrics of the Broadway Musical |url=https://books.google.com/books?id=v4azMQEACAAJ |year=2013 |publisher=Applause Theatre & Cinema Books |isbn=978-1-4768-7464-7 }} External links{{commons category|Mister Softee}}
10 : Ice cream brands|Ice cream vans|Fast-food franchises|Fast-food chains of the United States|Companies based in Camden County, New Jersey|American companies established in 1956|Restaurants established in 1956|1956 establishments in New Jersey|Cuisine of Philadelphia|Runnemede, New Jersey |
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