| 词条 | MTV (Philippines) |
| 释义 |
| name = MTV Philippines | logofile = logo_MTVPhilippines.PNG | logosize = 175px | launch = May 1992 (EEC) January 1, 2001 (NBC) March 1, 2007 (AYC, Inc.) | closed date = February 15, 2010 | picture format = 480i (SDTV) | owner = MTV Networks Asia Pacific All Youth Channels, Inc. | slogan = Everyday! Araw-Araw | country = Philippines | broadcast area = Defunct | headquarters = | former names = | replaced by names = MTV Southeast Asia MTV Pinoy (subscription television) AksyonTV Channel 41 (free-to-air) | sister names = | timeshift names = | web = MTVAsia.com | terr avail = | sat serv 1 = | sat chan 1 = | cable serv 1 = | cable chan 1 = | online serv 1 = | online chan 1 = }} MTV Philippines was a 24-hour music/entertainment television network owned by All Youth Channels, Inc., through a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001, with its final broadcast on February 15, 2010. Two other MTV-branded networks carrying domestic content have since struggled to stay on the air through the 2010s, neither lasting more than three years. Prior to its last incarnation, MTV Philippines was a corporate venture between MTV Networks Asia and Nation Broadcasting Corporation. MTV Networks Asia provided much of the broadcast content, while Nations provided the infrastructure. Throughout its history, MTV Philippines' facilities were located at The Fort in Bonifacio Global City, Taguig City,[1] and Silver City in Frontera Verde, Ortigas Avenue, Pasig City. HistoryMTV Asia in the Philippines on UHF Channel 23MTV started in the Philippines in May 1992 as MTV Asia. It started as one of the channels of the STAR group—a partnership of Viacom, MTV's parent company, and STAR TV. It began airing on UHF Channel 23 licensed to Ermita Electronics Corporation, the country's first UHF TV station fully devoted to re-broadcasting from a foreign satellite channel.[2] In 1994, the partnership suffered a conflict of interest when STAR launched its own music channel, Channel V. After UHF 23 was put off-air on July 1996, the frequency was reassigned to ABS-CBN through a subsidiary, AMCARA Broadcasting Network, and has been rebranded as Studio 23. However, Studio 23 had to deal with the then-active agreement between Ermita Electronics and MTV Asia (whose main broadcast headquarters is located in Singapore). Studio 23By October 12, 1996, MTV was being aired on Studio 23 (now known as ABS-CBN Sports+Action in 2014) during daytime hours, while original Studio 23 programming aired on primetime. The partnership with Studio 23 ended on December 31, 2000 and moved to a new channel frequency, UHF 41. ABS-CBN earlier launched its own music channel, Myx on November 20, 2000 and later became Studio 23's daytime block on January 1, 2001. MTV UHF Channel 41 / MTV PhilippinesBefore 2000 was about to end, MTV Networks Asia and Nation Broadcasting Corporation (NBC) signed a joint-venture agreement to form Music Source, and acquired the rights to air MTV 24 hours a day on UHF Channel 41, which was licensed to NBC. MTV Philippines showcased local Filipino talent through videos and shows presented in-between numbers featuring international pop and rock superstars. The channel did not promote a pan-Asian format. However, MTV Southeast Asia presented Indonesian, Malaysian and Singaporean artists on their network, alternating with international pop and rock talents. Within six months from its inception on January 1, 2001, it immediately won the hearts of pop-culturally conscious young Filipino viewers. It was said that the presence of this channel eventually caused the demise of Channel V Philippines simply due to intense competition. After six years of partnership, UHF Channel 41 ceased broadcasting on December 31, 2006 following the dissolution of the joint venture.[3] Soon it was returned on TV broadcasting with a brand new channel co-owned by TV5 as Aksyon TV Channel 41, an all-news channel. All Youth Channels, Inc. and the final incarnation of MTV PhilippinesAfter the dissolution of its joint venture with NBC, MTV Networks Asia signed a licensing agreement with All Youth Channels, Inc. (AYC), which is run by some of the members of Music Source, including Lumen, to control both MTV Philippines and its sister channel, Nickelodeon. AYC owned and operated 100% of then-new MTV Philippines. MTV Philippines was an exclusive channel on cable and satellite television systems.[4] However, Lumen decided not to renew the contract (Except Nickelodeon Philippines, which is MTV Philippines's sister channel). There were also some posts claiming that instead of funding for MTV Philippines, they would support TV5 instead which they planned to be the next big thing on TV. 11 minutes before midnight of February 16, 2010, a final music video: "Video Killed the Radio Star" by The Buggles, (which was the very first music video played in MTV USA back in 1981) was played and afterwards, MTV Philippines officially signed off.[5][6][7] After the closure, it had reverted to its original channel, MTV Asia. MTV Pinoy{{main article|MTV Pinoy}}On February 14, 2014, MTV returned to the country as MTV Pinoy with a new logo and name. At exactly 04:00 P.M., MTV Pinoy started its commercial operations with its first program MTV Halo-Halo with VJ Sam. "Dear Lonely" performed by Zia Quizon is the first music video to air on the relaunched channel. MTV Pinoy was co-owned by MTV Networks Asia Pacific and Viva Communications, with the latter providing the infrastructure. However, unlike its MTV Philippines format, MTV Pinoy was a domestic network focused on Filipino pop music, with programs aligned with the Viva-produced content. It struggled against the dominant network Myx, and shutdown on December 31, 2016 after a New Year's Eve countdown. MTVph{{main article|MTVph}}On August 1, 2017, MTV returned for the third time as MTVph, a joint venture between MTVNAP and new partner Solar. Like the original networks, it was wholly unsuccessful, and the domestic feed ended on January 1, 2019, replaced by MTV Asia. Key people
ProgrammingMost of the programming consists of music/music-related shows, mainly broadcasting programming from the US-based MTV and VH1. The network also acquired original content from MTV Southeast Asia, as well as its own localized content. EventsMTV Philippines became the official music media channel of the big-name concerts to the Philippines since their re-launch. {{col-begin}}{{col-2}}International artists
Local artists
MTV Philippines also announced that an awards show would be in the works. In the upcoming years, the network hopes to relaunch the MTV Pilipinas Video Music Awards to continue its tradition of recognizing the best of Pinoy music and video making. MTV Philippines' past VJs
Shows{{Main article|List of programmes broadcast by MTV in Asia}}Programs formerly broadcast by MTV Philippines (on cable TV)
After re-launch, March 1, 2007
Partnerships/affiliations
See also
References1. ^[https://web.archive.org/web/20051024201755/http://www.inq7.net/ent/2003/jun/09/ent_3-1.htm MTV Philippines studios at The Fort (Cache)] 2. ^MTV Asia Channel 23 in the Philippines Television History 3. ^MTV SEAsia to replace MTV Philippines {{webarchive |url=https://web.archive.org/web/20070930222321/http://www.hollywoodreporter.com/hr/content_display/international/news/e3i3bf556d1a47504872d3ccbe59bd9876a?imw=Y |date=September 30, 2007 }} 4. ^Manila Bulletin article on MTV Phil's return (Cache) 5. ^MTV Philippines ceased airing on February 16, 2010. {{webarchive|url=https://web.archive.org/web/20100306171135/http://pinoyrockcentral.com/2010/02/mtv-philippines-channel-to-cease-airing/ |date=March 6, 2010 }} retrieved via www.pinoyrockcentral.com 02-16-2010 6. ^MTV Philippines Goes Off Air 7. ^[https://www.youtube.com/watch?v=C2ZWvgLsm2w Thank You MTV Philippines... Final Channel Sign-Off.] retrieved via www.youtube.com 02-16-2010 Official website
6 : MTV|Defunct Philippine television networks|Television channels and stations established in 1992|Television channels and stations disestablished in 2010|Music organizations based in the Philippines|Defunct music video networks |
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