Growth

In 1810, Henry's son Abraham Overholt (1784–1870) took over management of the distillery and made it into a business. By the 1820s, the distillery was putting out 12 to 15 gallons of rye whiskey per day. Abraham grew the company rapidly; by 1843, Baltimore newspapers were advertising Overholt's "Old Rye"; at that time, only the very few top distilleries were advertised by name. By 1859, Overholt incorporated his business as "A. Overholt & Co." He operated out of a new distillery building that was six stories high, 100 feet long, and which could produce 860 gallons per day.

In 1881, Abraham's grandson Henry Clay Frick took over the company. As one of the country's wealthiest people, the distillery was a sentimental side-business for Frick. Frick took on Andrew Mellon and one Charles W. Mauck as partners, each owning one-third of the business.

In 1888, Mauck adopted the name "Old Overholt" as the official name of the company, adding a picture of Abraham as the logo. Around that time, the company started selling its product in bottles instead of barrels. By 1900, Old Overholt became a national brand. In the early years of the 20th Century, Old Overholt became one of the largest and most respected whiskeys in the country.^[14]

Frick died in December 1919, and left his share to Andrew Mellon. This ended family ownership in the company.^[14]

Prohibition

The national prohibition of alcohol in 1920 hit most American breweries and distilleries hard, putting many out of business. Perhaps because of its association with Mellon, who was then secretary of the treasury under Warren G. Harding, Old Overholt was able to secure a permit for selling medicinal whiskey.^[14] This permit allowed Overholt to sell existing whiskey stocks to druggists for medicinal use.^[14]

In 1925, under pressure from prohibitionists, Mellon sold his share of the company to a New York grocer, thus ending local ownership.^[14] The company was sold again in 1932 to National Distillers Products Co., which owned more than 200 brands.^[14]

War and decline

During World War II, Overholt and other whiskey distilleries were ordered by the government to make industrial alcohol.^[14] After war's end, whiskey fell out of favor with the American public generally, as drinkers switched to vodka.^[14] Rye whiskey especially fell out of favor, and by the 1960s, Old Overholt was the only nationally distributed straight rye whiskey.^[14] The brand struggled through the 1970s as sales continued to decline.^[14] In 1987, Old Overholt was sold to the James B. Beam Distilling Company, a subsidiary of American Brands, which moved production to Kentucky.^[14] Later the Jim Beam division was acquired by Suntory.^[14]

Since December 2015, Old Overholt and Old Grand-Dad, both of which are Beam Suntory brands, have been marketed together as "The Olds".^[1]

In popular culture

Old Overholt is closely associated with the Old West, particularly Tombstone, Arizona and is served in "Old West" tourist saloons in Tombstone today.^[2]

The brand was parodied in a Warner Brothers cartoon and in the Terry Pratchett novels The Dark Side of the Sun and Soul Music^[3] as "Old Overcoat".

The Old Overholt distillery was a plot element at the end of season 3 of Boardwalk Empire. The distillery was part a deal between Andrew Mellon and Enoch "Nucky" Thompson, who convinced him to let him manage it in order to implicate Jess Smith and George Remus.

Overholt is mentioned as the favored whiskey of Sonny McGuiness, a prospector, in the novel EarthCore by [https://scottsigler.com/ Scott Sigler].

Famous drinkers

Overholt is said to have been the alcoholic beverage of choice for notables ranging from Old West gunfighters to U.S. presidents, including:

• Gunfighter and gambler Doc Holliday^[4]
• Old West outlaw Johnny Ringo^[5]
• Civil War general and U.S. President Ulysses S. Grant
• U.S. President John F. Kennedy^[14]
• U.S. Secretary of State John Foster Dulles^[14]

Reviews

Food critic Morgan Murphy said "This very old brand of rye whiskey needles the drinker with zings of fruit flavors, grain bite, and sweet cereal notes."^[6]

Whisky writer Jim Murray said "creamy nose...citrus notes...very hard rye...momentarily moist and sweet before going on to perfect the driest, crispest finish of its genre".^[7]

See also

• Henry Overholt
• Jacobs Creek (Pennsylvania)
• West Overton, Pennsylvania

References