“Outcome bias”的意思、由来-开放百科全书

The outcome bias is an error made in evaluating the quality of a decision when the outcome of that decision is already known. Specifically, the outcome effect occurs when the same "behavior produce[s] more ethical condemnation when it happen[s] to produce bad rather than good outcome, even if the outcome is determined by chance."^[1]

While similar to the hindsight bias, the two phenomena are markedly different. The hindsight bias focuses on memory distortion to favor the actor, while the outcome bias focuses exclusively on weighting the past outcome heavier than other pieces of information in deciding if a past decision was correct.

Overview

One will often judge a past decision by its ultimate outcome instead of based on the quality of the decision at the time it was made, given what was known at that time. This is an error because no decision maker ever knows whether or not a calculated risk will turn out for the best. The actual outcome of the decision will often be determined by chance, with some risks working out and others not. Individuals whose judgments are influenced by outcome bias are seemingly holding decision makers responsible for events beyond their control.

Baron and Hershey (1988) presented subjects with hypothetical situations in order to test this.^[2]

One such example involved a surgeon deciding whether or not to do a risky surgery on a patient. The surgery had a known probability of success. Subjects were presented with either a good or bad outcome (in this case living or dying), and asked to rate the quality of the surgeon's pre-operation decision. Those presented with bad outcomes rated the decision worse than those who had good outcomes. "The ends justify the means" is an often used aphorism to express the Outcome effect when the outcome is desirable.

The reason why an individual makes this mistake is that he or she will incorporate presently available information when evaluating a past decision. To avoid the influence of outcome bias, one should evaluate a decision by ignoring information collected after the fact and focusing on what the right answer is, or was at the time the decision was made.

See also

References

1. ^{{cite journal|last1=Gino|first1=Francesca|last2=Moore|first2=Don A.|last3=Bazerman|first3=Max H.|title=No Harm, No Foul: The Outcome Bias in Ethical Judgments|journal=|year=2009|url=http://www.hbs.edu/faculty/Publication%20Files/08-080.pdf |SSRN=1099464}} Harvard Business School Working Paper, No. 08-080.
2. ^{{cite journal|last1=Baron|first1=Jonathan|last2=Hershey|first2=John C.|title=Outcome bias in decision evaluation|journal=Journal of Personality and Social Psychology|volume=54|issue=4|year=1988|pages=569–579|url=http://commonweb.unifr.ch/artsdean/pub/gestens/f/as/files/4660/21931_171009.pdf|doi=10.1037/0022-3514.54.4.569}}