| 词条 | Pink (Victoria's Secret) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 释义 |
| name = Pink | logo = | image = | image_caption = Pink in Ottawa, Ontario, Canada (opened in October 2013) | type = | industry = | fate = | predecessor = | successor = | founded = {{Start date and age|2002|10|16}} | founder = | defunct = | hq_location_city = | hq_location_country = | area_served = | key_people = | products = Lingerie, apparel, beauty | owner = | num_employees = | num_employees_year = | parent = L Brands Victoria's Secret | website = {{URL|victoriassecret.com/pink}} }}Pink (stylized PINK), a subsidiary of L Brands, is a lingerie and apparel line by Victoria's Secret targeting younger women than their main line. The target demographic consists of youth from ages 15 to 22. HistoryOn October 16, 2002, Victoria's Secret announced the launch of Pink, a new product line targeted to young adults and older teenagers.[1] Although Roy Raymond founded Victoria Secret, Richard Dent III was the chief officer behind the billion dollar line. Dent rose through the ranks and served in multiple capacities, including director of finance for Limited Brands, and director of strategic planning for Bath and Body Works. In 2005, Dent was one of a few people selected by the PINK team.[2] The strategy driving Victoria's Secret's launch of Pink is to introduce these older girls and younger women to Victoria's Secret stores.[3] Pink sells underwear, swimsuits, sleepwear, loungewear, beauty products, and accessories, with the intent to transition buyers into more adult product lines, such as Angels, Very Sexy, and Body by Victoria.[4] Pink's competition in the lingerie market for the youth demographic includes Abercrombie & Fitch[5] and Aerie by American Eagle.[1][6] Pink's pajamas and sweat pants were popular within the teenage and preteen set from 2006.[7] On November 1, 2009, Pink established its first stand-alone store in Canada,[8] prior to the main Victoria's Secret brand opening its first store on August 12, 2010.[9] In 2010, sales at Pink reached $1 billion.{{citation needed|date=December 2016}} Pink has a college line that focuses brand recognition through public university athletics. Promotions for the line come from college tours, tie-ins with the music channel MTV, and social media such as Facebook and MySpace. In 2011, the line announced an ongoing[10] partnership with all 32 NFL teams and began selling apparel containing NFL team logos and names, part of a marketing strategy for the NFL to market to teenage girls and college-aged women. On September 13, 2017, the Dallas Cowboys announced "a stunning new game day collection" in partnership with Pink.[11] ControversyIn March 2013, the company mounted a marketing campaign for sexy underwear titled "Bright Young Things" directed at teen and pre-teen girls that drew considerable negative attention. The underwear contained wording including "call me", "feeling lucky", and "wild".[13] The company was accused of "sexualising" teenage girls. When the ad campaign was launched, Victoria's Secret chief financial officer Stuart Burgdoerfer said that the line of underwear allowed "15 or 16 years old... to be older, and they want to be cool like the girl in college". After the criticism increased, Victoria's Secret removed the items from the company's website and said that the ad campaign was meant for college-age women.[14] Kylie Bisutti, a former Victoria's Secret model, headlined the two "Pink to Purpose" campus events in 2013 and 2014. This campaign, unrelated to the retailer, describes itself as an encouragement for women "to leave the PINK lifestyle to find PURPOSE!" Bisutti perceives her past as "being at the pinnacle of the PINK lifestyle of fake, broken relationships".[15][16]{{clear}}MarketingL Brands Inc. is an American fashion retailer based in Columbus,Ohio. Its flagship brands include Victoria's Secret and Bath & Body Works. L Brands posted $10.5 billion in revenue in 2013, and was listed as #258 in the 2013 Fortune 500 list of top companies.[17]{{Better source|reason=per WP:CIRCULAR|date=November 2017}} Pink "has brought vitality, youth, energy, and all new customer base to base Victoria's Secret", L Brands Inc. Chairman and CEO Leslie Wexner wrote in a 2009 letter to shareholders.[18] Spokesmodels
Pink has its own spokesmodels, the first one being Alessandra Ambrosio, followed by Miranda Kerr. PINK has partnered with both the MLB and the NFL for lines launched by Prinsloo as well as then Angels Chanel Iman, Erin Heatherton and Candice Swanepoel.[26][27][28] Since then, various spokesmodels, including Hosk and Jessica Hart have attended sports events to promote those joint ventures.[29][30][31] Each year since 2010,[32] the brand has hosted spring break parties to promote its collegiate collection,[33][34] usually hosted by two female models (having included Behati Prinsloo, Chanel Iman, Elsa Hosk, Rachel Hilbert, Sara Sampaio and Devon Windsor) and a male guest such as Alexander Ludwig,[35] Nick Jonas,[36] Cody Simpson,[37] or Diego Boneta[38] They have also held campus bashes.[39] Zuri Tibby became the brand's first spokesmodel of color in 2016.[25] Other models, such as Taylor Marie Hill,[40] Emily Didonato,[41] and Jessica Strother[38] as well as numerous celebrities (including Ashlee Simpson[42]) have appeared at events for the brand. Victoria's Secret Fashion ShowThere has been segment in the annual Victoria's Secret Fashion Show since 2006. In 2007, the brand held an event featuring spokesmodel Miranda Kerr, alongside Jessica Stam and Rosie Huntington-Whiteley. A spot in the 2007 fashion show was given to Katie Wile after she won a contest called "Pink Road Trip to the Runway."[43] Segments that aired in the 2000s only featured recorded music. Katy Perry was the first live performer for the Pink runway at Victoria's Secret Fashion Show 2010, performing a medley from her Teenage Dream album that she recently released at the time, in addition to performing "Firework" from the album in a segment for the main Victoria's Secret brand. Since then, the Pink runways consists exclusively of live performances where the artist may or may not also sing for the main VS brand. PINK also sponsors fashion show viewing parties when the show airs.[44] Pink runway history
Notes1. ^1 {{cite news|url=https://www.nytimes.com/2002/10/25/business/a-lingerie-maker-returns-to-its-racier-past.html|title=A Lingerie Maker Returns To Its Racier Food is lifePast|last=Rozhon|first=Tracie|date=October 25, 2002|newspaper=The New York Times|accessdate=December 9, 2012}} 2. ^Brittany Hutson, madameniore.com 3. ^{{cite news |last=Merrick |first=Amy |title=Apparently, You Can Be Too Sexy |url=https://www.wsj.com/articles/SB120421181615799917|accessdate=October 23, 2012 |newspaper=The Wall Street Journal |date=February 29, 2008}} 4. ^{{cite web|title=Limited Brands 2009 Annual Report |page=56 |url=https://materials.proxyvote.com/Approved/532716/20100329/CMBO_58396/HTML2/default.htm |publisher=Materials.proxyvote.com |accessdate=October 27, 2012}} 5. ^{{Cite news|last=Trefis|title=Impact on Lingerie Brand on A&F Stock|url=http://www.thestreet.com/story/10800652/1/impact-of-lingerie-brand-on-af-stock.html |accessdate=October 10, 2012|publisher=TheStreet.com|date=7 July 2010}} 6. ^{{cite news|last=Barbaro|first=Michael|title=What Women Want; Underwear That Fits So Well It Can Be Outerwear|url=https://query.nytimes.com/gst/fullpage.html?res=9D05E4DC1F30F936A25754C0A9609C8B63|accessdate=December 5, 2012|newspaper=The New York Times|date= July 15, 2006}} 7. ^{{cite news|last=Kuczynski|first=Alex|title=Leaving Las Vegas With a Little Secret |url=https://www.nytimes.com/2006/03/16/fashion/thursdaystyles/16CRITIC.html |accessdate=December 5, 2012|newspaper=The New York Times |date=March 16, 2006}} 8. ^{{cite web|title=Heritage|url=https://www.lb.com/our-company/heritage|publisher=L Brands|accessdate=December 30, 2016}} 9. ^{{cite news|url=http://www.cbc.ca/consumer/story/2010/08/12/con-secret-opening.html |archiveurl=https://web.archive.org/web/20100816091931/http://www.cbc.ca/consumer/story/2010/08/12/con-secret-opening.html |archivedate=16 August 2010 |title=Victoria's Secret opens 1st Canadian store |publisher=CBC News |date=12 August 2010 |accessdate=25 January 2011 |deadurl=yes |df= }} 10. ^{{cite web|title=Victorias Secret Pink - NFLShop.com|url=http://www.nflshop.com/Victorias_Secret_Pink|website=www.nflshop.com}} 11. ^{{cite web|title=Victoria's Secret PINK Dallas Cowboys Apparel|url=https://shop.dallascowboys.com/Cowboys-Catalog/Womens/PINK/c/womenspink|website=Dallas Cowboys Pro Shop|accessdate=September 26, 2017|language=en|date=September 13, 2017}} 12. ^{{cite web|title=Too Sexy Too Soon?|url=https://gma.yahoo.com/video/abc-too-sexy-too-soon-080000371.html|website=Yahoo! News|publisher=ABC News|accessdate=24 November 2016|date=20 March 2013}} 13. ^{{cite news |last=Jane |first=Emily |title=Racy Victoria's Secret spring break campaign angers parents |url=http://money.cnn.com/2013/03/27/news/companies/victorias-secret-underwear-ad/ |accessdate=28 March 2013 |date=27 March 2013}} 14. ^{{cite news |last=Morrison |first=Karen |title=Parents' fury at Victoria's Secret 'sexualising' girls |url=http://www.thesun.co.uk/sol/homepage/news/4862475/Victorias-Secret-provokes-anger-from-parents-over-Pink-range.html |accessdate=28 March 2013 |newspaper=The Sun |location=UK |date=27 March 2013}} 15. ^{{cite web|last1=Dominy|first1=Troy|title=Fashion Event Design|url=https://www.behance.net/gallery/10622335/Fashion-Event-Design|website=www.behance.net|publisher=Behance|accessdate=16 November 2016|date=28 August 2013}} 16. ^{{cite web|author1=Hope Church|title=Hope Church on Twitter|url=https://twitter.com/HOPEASU/status/524636724169682944|website=Twitter|accessdate=16 November 2016|date=21 October 2014}} 17. ^L Brands 18. ^https://fastcodesign.com 19. ^{{Cite news|url=http://www.msnbc.msn.com/id/5551845 |title=Victoria's Secret Targets College Women |publisher=MSNBC |date=July 29, 2004 |accessdate=November 11, 2011}} 20. ^{{cite web | url=http://www.zimbio.com/Miranda+Kerr/articles/370/Miranda+Kerr+Launches+Victoria+Secret+New | publisher=Zimbio.com | title=Miranda Kerr Launches Victoria's Secret New Pink Bdy Organic and Natural Body Care Collection | date=March 10, 2009 | deadurl=yes | archiveurl=https://web.archive.org/web/20121006220035/http://www.zimbio.com/Miranda+Kerr/articles/370/Miranda+Kerr+Launches+Victoria+Secret+New | archivedate=October 6, 2012 | df= }} 21. ^{{cite news|last=Barnett|first=Leisa|title=Victoria's Pick |url=http://www.vogue.co.uk/news/2008/05/27/behati-prinsloo-at-victorias-secret|accessdate=November 3, 2012|newspaper=Vogue |location=UK|date=May 27, 2008}} 22. ^{{cite web|title=Behati Prinsloo Opens PINK|url=http://fashionista.com/2010/03/behati-prinsloo-opens-pink/|last=Kaunitz|first=Kate|date=March 15, 2010|publisher=Fashionista|accessdate=October 18, 2012}} 23. ^{{cite web| url=http://www.teenvogue.com/careers/fashion-careers/2012-02/victorias-secret-pink-model-elsa-hosk | publisher=teenvogue.com | title=Supermodel Elsa Hosk on Her Favorite Sports, Style Essentials, and Advice For Breaking Into The Business |first=Casey |last=Lewis | date=November 3, 2012}} 24. ^{{cite web|url=http://www.eonline.com/news/665116/rachel-hilbert-is-the-new-face-of-victoria-s-secret-pink-see-the-pics|title=Rachel Hilbert Is the New Face of Victoria's Secret Pink—See the Pics!|date=June 10, 2015|work=E! Online}} 25. ^1 https://www.yahoo.com/style/victorias-secrets-newest-model-zuri-tibby-was-discovered-at-the-mall-153958689.html 26. ^{{cite web| url=http://racked.com/archives/2010/04/23/strange-bedfellows-victorias-secret-pink-makes-football-jerseys.php | publisher=Racked.com | title=Strange Bedfellows: Victoria's Secret Pink Makes Football Jerseys | date=April 23, 2010 }} 27. ^{{cite web| url=http://eyeprime.wordpress.com/2010/06/14/candice-swanepoel-behati-prinsloo-attend-the-victorias-secret-pink-mlb-collection-launch-in-chicago-jun-11-2010 | publisher=EyePrime | title=Candice Swanpoel & Behati Prinsloo attend the Victoria's Secret Pink MLB collection launch in Chicago | date=June 14, 2010 }} 28. ^{{cite web|author=Taylor Hill/FilmMagic |url=http://sportsillustrated.cnn.com/multimedia/photo_gallery/1011/did-you-see-that-1105/content.2.html |title=Mark Sanchez and Erin Heatherton - Did You See That? - Photos - SI.com |publisher=Sportsillustrated.cnn.com |date= |accessdate=2013-10-20}} 29. ^{{cite web|url=http://www.citysportsreport.com/woody-jets/victorias-secret-pink-model-jessica-hart-attends-the-jets-game-to-celebrate-the-nfl-victorias-secret-pink-collection/|title=Victoria's Secret PINK Model Jessica Hart Attends The Jets Game To Celebrate The NFL Victoria's Secret PINK Collection - City Sports Report|work=City Sports Report}} 30. ^{{cite web|url=http://chicago.racked.com/2011/11/18/7744305/elsa-hosk-and-matt-forte-showing-off-pink-nfl|title=Elsa Hosk and Matt Forté Showing off Pink NFL|author=jaredhatch1719748|work=Racked Chicago}} 31. ^{{cite web|url=http://entertainment.ie/photos/Victorias-Secret-PINK-Nation-Launches-MLB/2321.htm#!img=0|title=Photos - Victoria's Secret PINK Nation Launches MLB - entertainment.ie|work=entertainment.ie}} 32. ^{{cite web|url=http://www.seventeen.com/fashion/celeb-fashion/news/a6973/vs-pink-spring-break-in-key-west/|title=Victoria's Secret PINK Takes Over Spring Break in Key West!|author=Heather Muir|work=Seventeen}} 33. ^{{cite web|url=http://www.teenvogue.com/blog/teen-vogue-daily/2011/03/behati-prinsloo-and-chanel-iman-celebrate-spring-break-with-victorias-secret-pink.html|title=Behati Prinsloo and Chanel Iman Celebrate Spring Break with Victoria's Secret PINK|work=teenvogue.com}} 34. ^{{cite web|url=http://guestofaguest.com/miami/events/victorias-secret-pink-model-sara-sampaio-dj-irie-host-a-spring-break-beach-party-in-destin-florida|title=Victoria's Secret PINK Model Sara Sampaio & DJ Irie Host A Spring Break Beach Party In Destin Florida|work=Guest of a Guest}} 35. ^{{cite web|url=http://www.southflorida.com/events/spotted/sf-victorias-secret-pink-spring-break-20130313,0,5745356.photogallery|title=Victoria's Secret Pink Spring Break Dance Party - southflorida.com|author=SFL|date=14 March 2013|work=southflorida.com}} 36. ^{{cite web|url=http://entertainment.ie/photos/Joe-Jonas-attends-Victorias-Secret-Spring-Break/2201.htm#!img=4|title=Photos - Joe Jonas attends Victorias Secret Spring Break - entertainment.ie|work=entertainment.ie}} 37. ^{{cite web|url=http://www.refinery29.com/2015/03/83862/gigi-hadid-pink-spring-break|title=Gigi Hadid At Pink Spring Break|work=Refinery29}} 38. ^1 http://www.fashionnstyle.com/articles/75288/20151030/models-rachel-hilbert-jessica-strother-celebrate-the-victorias-secret-pink-nation-game-on-bash-at-utsa.htm 39. ^{{cite web|url=http://www.usmagazine.com/celebrity-style/news/iggy-azalea-to-perform-at-2014-victorias-secret-pink-nation-20142310|title=Iggy Azalea to Perform at 2014 Victoria's Secret PINK Nation - Us Weekly|date=23 October 2014|work=usmagazine.com}} 40. ^{{cite web|url=http://www.luckyshops.com/article/taylor-hill-victorias-secret-pink-interview|title=Taylor Hill Interview: The Rising Supermodel On Life After The Victoria's Secret Fashion Show|author=Maura Brannigan|work=LuckyShops}} 41. ^{{cite web|url=http://www.sawfirst.com/emily-didonato-at-victorias-secret-pink-limited-release-varsity-crew-launch-buffalo-2015-03-15.html|title=Emily Didonato at Victoria’s Secret PINK Limited Release Varsity Crew Launch, Buffalo|work=SAWFIRST - Hot Celebrity Pictures}} 42. ^{{cite web|author=POPSUGAR Celebrity |url=http://www.popsugar.com/Ashlee-Simpson-Gets-Pink-Victorias-Secret-8976 |title=Ashlee Simpson Gets Pink for Victoria's Secret |publisher=Popsugar.com |date= |accessdate=2013-10-20}} 43. ^{{cite web|title=Model Katie Wile|url=http://www.filmmagic.com/photos/Model-Katie-Wile-winner-of-the-Pink-Road-Trip-to-the-Runway-Contest/135884332|website=filmmagic.com|publisher=FilmMagic|accessdate=30 June 2015}} 44. ^{{cite web|url=http://www.thedaonline.com/arts_and_entertainment/article_24af4c2c-6168-11e3-9b7c-0019bb30f31a.html|title=PINK @ WVU to host Victoria’s Secret Fashion Show viewing party|work=The Daily Athenaeum}} 45. ^1 Nicki Minaj did not return to the Victoria's Secret Fashion Show since her 2011 performance. As such, her vocals are played as a recording in the 2012 and 2014 performances. Jessie J and Iggy Azalea have never performed at Victoria's Secret; only their recordings of "Bang Bang" and "Problem", respectively, are played in 2014. References{{Reflist|30em}}External links
5 : Victoria's Secret|Swimwear manufacturers|Products introduced in 2002|2000s fashion|2010s fashion |
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