| 词条 | Publicis & Hal Riney |
| 释义 |
Publicis & Hal Riney is an American advertising agency, founded in San Francisco in 1977[1] by Hal Riney as Hal Riney & Partners. He had previously led the west coast office of Ogilvy & Mather since 1976. They are best known for their award-winning work on Saturn automobiles and HP. Other notable campaigns have been for Sprint,[1] Crocker Bank, Perrier, Alamo Rent A Car, Henry Weinhard's, E & J Gallo Winery (specifically Bartles & Jaymes). Riney had previously created and narrated the noted Morning in America and Bear in the woods television commercials for the successful Ronald Reagan 1984 Presidential re-election campaign. The agency was purchased by Publicis in 1998.[1][2] In 1999, materials created by Publicis & Hal Riney for the Cartoon Network animated series Dexter's Laboratory were released in Subway stores as part of a promotion called "Dexter's Super Computer Giveaway".[3] In 2008, the agency was awarded a Gold Lion at the Cannes Lions International Advertising Festival for its work on a website for AAA. Current clients include U.S. Cellular, Chimay, Pogo.com, HP, Compaq and Walmart. References1. ^1 2 Yahoo Finance Company Profile 2. ^Elliott, Stuart (May 12, 1998). Gobble, gobble, gobble: Another independent (Riney) is bought by a biggie (Publicis). New York Times 3. ^{{cite news|title=Subway Finds Dexter's Laboratory in Fall Promotion|url=http://www.adnews.com/view.php?id=9255|date=July 7, 1999|work=AdNews|accessdate=2013-01-24}} External links
3 : Advertising agencies of the United States|Companies based in San Francisco|1977 establishments in California |
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